I’m Luz Del Carmen Padilla Castañeda, a graphic communication designer and art director with 20+ years of international experience, working across Mexico, Spain, and Portugal. I focus on branding, motion graphics, and UX/UI to deliver value for corporate, audiovisual, and tech clients. I thrive in remote/hybrid environments, valuing collaboration and a multidisciplinary approach, and I stay ahead of trends to deliver innovative creative solutions. I enjoy leading diverse teams and translating complex ideas into clear, impactful visuals. I’m committed to quality, timelines, and client satisfaction, and I continuously grow my skills in design, AI-assisted workflows, and new media formats.

Luz Del Carmen Padilla Castañeda

I’m Luz Del Carmen Padilla Castañeda, a graphic communication designer and art director with 20+ years of international experience, working across Mexico, Spain, and Portugal. I focus on branding, motion graphics, and UX/UI to deliver value for corporate, audiovisual, and tech clients. I thrive in remote/hybrid environments, valuing collaboration and a multidisciplinary approach, and I stay ahead of trends to deliver innovative creative solutions. I enjoy leading diverse teams and translating complex ideas into clear, impactful visuals. I’m committed to quality, timelines, and client satisfaction, and I continuously grow my skills in design, AI-assisted workflows, and new media formats.

Available to hire

I’m Luz Del Carmen Padilla Castañeda, a graphic communication designer and art director with 20+ years of international experience, working across Mexico, Spain, and Portugal. I focus on branding, motion graphics, and UX/UI to deliver value for corporate, audiovisual, and tech clients. I thrive in remote/hybrid environments, valuing collaboration and a multidisciplinary approach, and I stay ahead of trends to deliver innovative creative solutions.

I enjoy leading diverse teams and translating complex ideas into clear, impactful visuals. I’m committed to quality, timelines, and client satisfaction, and I continuously grow my skills in design, AI-assisted workflows, and new media formats.

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Language

English
Intermediate
Portuguese
Beginner

Work Experience

Art Director at ATELIER INSPIRA
February 1, 2020 - November 6, 2025
Art direction with a strategic focus on branding, content media, and experiential design for clients in the cultural, gastronomy, and hospitality sectors. Design of websites, editorial pieces, branding assets, brand activations, signage systems, POS materials, and motion graphics. Creation of digital media content for social media, newsletters, and paid media. Management of communication with clients, suppliers, and work teams. Copywriting.
3D Modeling / Texturing & UI Design at Gato Salvaje
September 30, 2018 - September 30, 2018
Contributed to UI design and related elements; modeled and textured organic 3D assets for the launch of a new video game; collaborated on pre-visualization of UI menus and review of materials and finishes with Unreal Engine.
Freelance Professional at LUZPADILLA: Graphic Design & Strategic Consulting
January 1, 2010 - November 6, 2025
Provided graphic communication services including web design, editorial design, content media, motion graphics, corporate identity, and strategic consulting. Managed remote projects for clients in Mexico, Portugal, and Spain. Created content media for brand and positioning campaigns.
Department Head: Design / Web / Motion at GRUPO ZOZO
September 30, 2010 - September 30, 2010
Coordinated multidisciplinary teams (developers, designers, and animators). Developed corporate identity, communication materials, websites, and intranets for the group’s companies. Created graphic identity, UI, and motion graphics for TV de Galicia, Corporate Television and Digital Signage projects for the production company. Managed the branding for a newly established hotel within the group.
Graphic / Editorial / Creative at GRUPO BIBLO
January 31, 2008 - January 31, 2008
Performed art direction, creative design, and layout for publications and editorial lines. Created motion graphics for promotional materials. Designed corporate branding, advertising, and internal communications for the companies.
Digital Designer at CNI, Canal 40: National Broadcast Television
September 30, 2005 - September 30, 2005
Created visual identity, digital design, real-time graphics, and motion graphics for television: commercials, shows, newscasts, and special events (2002 World Cup). Designed sets.

Education

Bachelor of Arts in Graphic Communication Design at Universidad Autónoma de México
January 1, 1996 - January 1, 2000
Master’s in Creative Documentary at Universitat Autònoma de Barcelona
January 1, 2004 - December 31, 2005
Diploma in Film, Art, and Society at Universidad Autónoma de México
January 1, 1998 - December 31, 1998
Architecture (6th Trimester) at Universidad Autónoma de México
January 1, 1994 - January 1, 1996
Diploma in Video Game Development (Game Art Focus) at Gato Salvaje
January 1, 2016 - December 31, 2016
Master’s in Artificial Intelligence at Big School / Universidad Isabel I
January 11, 2030 - November 6, 2025

Qualifications

Diploma in Video Game Development (Game Art Focus)
January 1, 2016 - December 31, 2016
Diploma in Film, Art, and Society
January 1, 1998 - December 31, 1998
Architecture (6th Trimester)
January 1, 1994 - January 1, 1996
Master’s in Creative Documentary
January 1, 2004 - December 31, 2005
Master’s in Artificial Intelligence
January 11, 2030 - November 6, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality