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I am a Business Insights & Analytics professional with 7+ years of experience translating complex digital, SEO, and media data into strategic decisions for global organizations. I drive growth through advanced analytics, AI-powered optimization, and cross-channel performance measurement, designing data frameworks that connect consumer and healthcare professional engagement with measurable business outcomes. I have hands-on experience with GA4, Tag Manager, Power BI, Tableau, Looker Studio, and SQL, and I apply Generative Engine Optimization (GEO) and AI-driven SEO strategies to boost visibility in AI-powered search environments.…I am a Business Insights & Analytics professional with 7+ years of experience translating complex digital, SEO, and media data into strategic decisions for global organizations. I drive growth through advanced analytics, AI-powered optimization, and cross-channel performance measurement, designing data frameworks that connect consumer and healthcare professional engagement with measurable business outcomes. I have hands-on experience with GA4, Tag Manager, Power BI, Tableau, Looker Studio, and SQL, and I apply Generative Engine Optimization (GEO) and AI-driven SEO strategies to boost visibility in AI-powered search environments.

Nicholas Polak

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I am a Business Insights & Analytics professional with 7+ years of experience translating complex digital, SEO, and media data into strategic decisions for global organizations. I drive growth through advanced analytics, AI-powered optimization, and cross-channel performance measurement, designing data frameworks that connect consumer and healthcare professional engagement with measurable business outcomes. I have hands-on experience with GA4, Tag Manager, Power BI, Tableau, Looker Studio, and SQL, and I apply Generative Engine Optimization (GEO) and AI-driven SEO strategies to boost visibility in AI-powered search environments.…I am a Business Insights & Analytics professional with 7+ years of experience translating complex digital, SEO, and media data into strategic decisions for global organizations. I drive growth through advanced analytics, AI-powered optimization, and cross-channel performance measurement, designing data frameworks that connect consumer and healthcare professional engagement with measurable business outcomes. I have hands-on experience with GA4, Tag Manager, Power BI, Tableau, Looker Studio, and SQL, and I apply Generative Engine Optimization (GEO) and AI-driven SEO strategies to boost visibility in AI-powered search environments.

Available to hire

I am a Business Insights & Analytics professional with 7+ years of experience translating complex digital, SEO, and media data into strategic decisions for global organizations. I drive growth through advanced analytics, AI-powered optimization, and cross-channel performance measurement, designing data frameworks that connect consumer and healthcare professional engagement with measurable business outcomes. I have hands-on experience with GA4, Tag Manager, Power BI, Tableau, Looker Studio, and SQL, and I apply Generative Engine Optimization (GEO) and AI-driven SEO strategies to boost visibility in AI-powered search environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

SEO, GEO & Analytics Specialist - Project Leader at Studio Visual (Agency)

January 1, 2021 - November 7, 2025

Lead analytics, SEO, and AI-driven optimization strategy for 20 global clients across healthcare, technology, and consumer industries. Pioneered the integration of Generative Engine Optimization (GEO) techniques to improve brand discoverability within AI search ecosystems and enhance long-form content performance. Directed cross-functional initiatives including site migrations, taxonomy redesigns, and digital measurement strategies. Designed executive dashboards in Power BI and Looker Studio, enabling leadership to connect media spend, content performance, and revenue outcomes. Collaborated with data science and content teams to apply LLM-based insights for smarter keyword clustering, topic optimization, and SERP visibility improvement. Partnered with paid media and product teams to optimize campaign efficiency, contributing to an average 20% increase in client business growth. Advised senior stakeholders on digital investment decisions through predictive modeling, ROI analysis, and cr

Digital Marketing & Ads Consultant – Freelancer at Freelancer

January 1, 2021 - January 1, 2021

Developed end-to-end SEO, SEM, and paid media strategies for clients in insurance, healthcare, and consumer goods. Managed multi-platform media campaigns (Google Ads, Meta, LinkedIn, YouTube) with a focus on ROI optimization. Delivered insights-driven reporting that connected media performance to business outcomes.

Marketing Assistant at Kindle Communications (Agency)

January 1, 2019 - January 1, 2019

Supported SEM and SEO campaigns for major brand activations, providing actionable insights on consumer acquisition strategies. Produced KPI dashboards and performance reports that guided senior account managers in optimizing campaign outcomes.