Led a team of 2 designers to deliver a scalable B2B platform, enhancing customer satisfaction by 25% and reducing support tickets by 30%. Directed the design and optimisation of a feature for roofers, increasing sales revenue. Established a data-driven design process, incorporating GA and Mouse flow insights into workflows, and aligned with KPIs and business goals. Maintained a cohesive design system across web and mobile platforms, ensuring brand consistency and usability. Conducted usability tests and user interviews, improving features, components and workflows. Mentored and supported designs, fostering growth through training and challenges.

Lead Designer at Actegy

May 1, 2022 - May 1, 2022

Redesigned 18 websites across 7 countries, enhancing user journeys using data insights and UX principles. Designed and implemented A/B and multivariate tests, improving user engagement and conversion metrics by 20% using Hotjar and Google Analytics. Collaborated with agencies to improve usability and align deliverables with user needs. Partnered with the Head of Design to maintain cohesive branding across platforms. Led user-focused digital campaigns, ensured consistency across media. Conducted UX research and benchmarking to inform designs and identify trends. Mentored the design team, fostering skill development and goal-setting.

Graphic Designer at Amazon Filters

September 1, 2017 - September 1, 2017

Created compelling designs aligned with company requirements and brand guidelines. Developed consistent visual identities using colour theory and design principles. Produced impactful communication assets for print and digital in collaboration with Sales and Marketing. Managed global exhibitions, overseeing the production and shipment of marketing materials.

Web Designer at EDF Energy

September 1, 2015 - September 1, 2015

Built web pages to simplify complex processes, improving engagement and comprehension. Updated intranets sites, ensuring usability and accessibility for employees. Produced newsletters and promotional materials to support organizational communication. Aligned design solutions with business objectives in collaboration with stakeholders.

Communication Assistant at Groupama

June 1, 2014 - June 1, 2014

Developed communication strategies, briefs, and specifications to align with business objectives. Organized regional events for 2,500+ attendees, managing communication assets and promotional activities. Facilitated cross-team collaboration to optimise user engagement and brand consistency.