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Hi, I’m Katrina Villegas, a Sydney-based marketing professional with a passion for building end-to-end content strategies that move audiences through the funnel and drive tangible business results. I’ve led multi-channel campaigns, built SEO-optimized content, and scaled brands across web, social, and email to reach millions of visitors every year. I thrive where creativity meets data, turning insights into storytelling that aligns with brand voice and growth goals. My experience spans startups and established brands, from Drip Studio to Jibble, and I enjoy optimizing the digital sales funnel, improving organic visibility, and delivering measurable ROI through thoughtful content and marketing strategy.…Hi, I’m Katrina Villegas, a Sydney-based marketing professional with a passion for building end-to-end content strategies that move audiences through the funnel and drive tangible business results. I’ve led multi-channel campaigns, built SEO-optimized content, and scaled brands across web, social, and email to reach millions of visitors every year. I thrive where creativity meets data, turning insights into storytelling that aligns with brand voice and growth goals. My experience spans startups and established brands, from Drip Studio to Jibble, and I enjoy optimizing the digital sales funnel, improving organic visibility, and delivering measurable ROI through thoughtful content and marketing strategy.

Katrina Villegas

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Hi, I’m Katrina Villegas, a Sydney-based marketing professional with a passion for building end-to-end content strategies that move audiences through the funnel and drive tangible business results. I’ve led multi-channel campaigns, built SEO-optimized content, and scaled brands across web, social, and email to reach millions of visitors every year. I thrive where creativity meets data, turning insights into storytelling that aligns with brand voice and growth goals. My experience spans startups and established brands, from Drip Studio to Jibble, and I enjoy optimizing the digital sales funnel, improving organic visibility, and delivering measurable ROI through thoughtful content and marketing strategy.…Hi, I’m Katrina Villegas, a Sydney-based marketing professional with a passion for building end-to-end content strategies that move audiences through the funnel and drive tangible business results. I’ve led multi-channel campaigns, built SEO-optimized content, and scaled brands across web, social, and email to reach millions of visitors every year. I thrive where creativity meets data, turning insights into storytelling that aligns with brand voice and growth goals. My experience spans startups and established brands, from Drip Studio to Jibble, and I enjoy optimizing the digital sales funnel, improving organic visibility, and delivering measurable ROI through thoughtful content and marketing strategy.

Available to hire

Hi, I’m Katrina Villegas, a Sydney-based marketing professional with a passion for building end-to-end content strategies that move audiences through the funnel and drive tangible business results. I’ve led multi-channel campaigns, built SEO-optimized content, and scaled brands across web, social, and email to reach millions of visitors every year.

I thrive where creativity meets data, turning insights into storytelling that aligns with brand voice and growth goals. My experience spans startups and established brands, from Drip Studio to Jibble, and I enjoy optimizing the digital sales funnel, improving organic visibility, and delivering measurable ROI through thoughtful content and marketing strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Advanced

Work Experience

SEO Content Writer at Jible Group Ltd

April 1, 2023 - November 7, 2025

Implemented content strategies which resulted in an almost 200% increase in site traffic. Planned, wrote, and optimized SEO-driven content for web pages, articles, and digital campaigns to boost online visibility and engagement. Uploaded, formatted, and published web content, ensuring consistency, accessibility, and alignment with brand voice. Leveraged tools such as Google Search Console, WordPress, SEMrush, Google Analytics, and Ahrefs to analyze site performance and identify optimization opportunities. Managed a team of writers, assigning tasks, reviewing content for SEO and quality, and ensuring deadlines were met.

Real Estate Analyst at NPH Homebuyers

August 1, 2020 - August 1, 2020

Conducted market research, budgeting, and ROI analysis for project valuation. Supported preparation of financial forecasts and performance monitoring to inform investment decisions.

SEO Content Writer at Jible Group Ltd.

April 1, 2023 - November 7, 2025

Implemented content strategies that nearly doubled site traffic; wrote and optimized SEO-driven content for web pages, articles, and digital campaigns; uploaded, formatted, and published web content ensuring consistency, accessibility, and alignment with brand voice; leveraged Google Search Console, WordPress, SEMrush, Google Analytics, and Ahrefs to analyze performance and identify optimization opportunities; managed a team of writers, assigned tasks, and reviewed content for SEO and quality to meet deadlines.

SEO Content Writer at INK SEO

March 1, 2023 - March 1, 2023

Researched and wrote high-quality, SEO-optimized content for publishing on WordPress to improve search rankings and drive organic traffic; followed on-page and off-page SEO best practices to support long-term traffic growth; optimized meta titles, descriptions, headers, and internal linking structures.

Marketing Manager and Co-Owner at Rip Studio Advertising

February 1, 2025 - February 1, 2025

Developed and executed strategic marketing plans to increase brand awareness and drive customer acquisition; managed and optimized multi-channel campaign projects across digital, social, email, and traditional media; led projects and partnerships with Ascott Philippines, Globe, Vans Philippines, Negroes Electric Power Corporation, and others.

Real Estate Analyst at NP Homebuyers

August 1, 2020 - August 1, 2020

Conducted market research, budgeting, and ROI analysis for project evaluation; supported preparation of financial forecasts and performance monitoring.

SEO Content Writer at Jibble Group Ltd.

April 1, 2023 - Present

Implemented content strategies resulting in ~200% increase in site traffic. Planned, wrote, and optimized SEO-driven content for web pages, articles, and digital campaigns to boost online visibility and engagement. Uploaded, formatted, and published web content, ensuring consistency, accessibility, and alignment with brand voice. Used Google Search Console, WordPress, SEMrush, Google Analytics, and Ahrefs to analyze site performance and identify optimization opportunities. Collaborated with a team of writers, coordinating tasks, reviewing content for SEO and quality, and ensuring deadlines.

SEO Content Writer at INK SEO

April 1, 2022 - March 1, 2023

Researched and wrote high-quality SEO-optimized content for WordPress to improve search engine rankings and drive organic traffic. Followed on-page and off-page SEO best practices to support long-term traffic growth. Optimized on-page elements including meta titles, descriptions, headers, and internal linking structures.

Marketing Manager at Drip Studio Advertising

August 1, 2020 - February 1, 2025

Developed and executed strategic marketing plans to increase brand awareness and drive customer acquisition. Managed and optimized multi-channel campaigns across digital, social, email, and traditional media. Led projects and partnerships with Ascott Philippines, Globe, Vans Philippines, Negroes Electric Power Corporation, and other stakeholders.