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I am a senior marketing data analyst who loves turning data into actionable insights. I design campaigns, run A/B tests, and monitor KPIs to drive smarter decisions and measurable business impact. I thrive in dynamic, team-oriented environments, enjoy building automated reporting and dashboards, and am eager to apply my technical and collaborative skills to innovate in marketing analytics and product optimization.…I am a senior marketing data analyst who loves turning data into actionable insights. I design campaigns, run A/B tests, and monitor KPIs to drive smarter decisions and measurable business impact. I thrive in dynamic, team-oriented environments, enjoy building automated reporting and dashboards, and am eager to apply my technical and collaborative skills to innovate in marketing analytics and product optimization.

Alim Arslan

Data Scientist, Data Analyst, Marketer, +2

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I am a senior marketing data analyst who loves turning data into actionable insights. I design campaigns, run A/B tests, and monitor KPIs to drive smarter decisions and measurable business impact. I thrive in dynamic, team-oriented environments, enjoy building automated reporting and dashboards, and am eager to apply my technical and collaborative skills to innovate in marketing analytics and product optimization.…I am a senior marketing data analyst who loves turning data into actionable insights. I design campaigns, run A/B tests, and monitor KPIs to drive smarter decisions and measurable business impact. I thrive in dynamic, team-oriented environments, enjoy building automated reporting and dashboards, and am eager to apply my technical and collaborative skills to innovate in marketing analytics and product optimization.

Available to hire

I am a senior marketing data analyst who loves turning data into actionable insights. I design campaigns, run A/B tests, and monitor KPIs to drive smarter decisions and measurable business impact.

I thrive in dynamic, team-oriented environments, enjoy building automated reporting and dashboards, and am eager to apply my technical and collaborative skills to innovate in marketing analytics and product optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Senior Marketing Data Analyst at YapiKredi

July 1, 2021 - November 7, 2025

Lead campaign design for commercial cards (sales, limit increase, activation, spending increase) and target audience selection. Monthly campaign profit analysis via A/B testing. KPI monitoring (card/customer stock numbers, activation, churn, acquisition, market share, income). Created automated reports via SAP BusinessObjects. Supported product teams with data and tracked KPIs by utilizing Power BI dashboards. Wrote SQL queries and analyzed outputs for customer movement analysis and marketing activities.

RPA Business Analyst at NTT Data Istanbul

July 31, 2021 - July 31, 2021

Designed automated processes for stakeholders to support the developer team, specifically for the UiPath product. Collaborated across teams and gained exposure to multiple software and programming tools.

Project Management Internship at IBTech (R&D company of QNB Finansbank IT)

March 31, 2021 - March 31, 2021

Worked within the agile project management (APM) office. Monitored statuses and reported effort progresses of projects. Provided SQL query automation for reports requiring regular follow-ups.

Project Management Internship at Migros Industry & Trade, Inc

June 30, 2020 - June 30, 2020

Tracked and reported stock, order and sales KPI for the supply chain planning unit. Contributed to process improvements by identifying outliers in the daily order algorithm.