I am a goal-oriented and analytical Search professional and leader, blending creativity with a deep passion for all things related to search, and have successfully developed and delivered high-performing search strategies across the traditional search and AI/LLM landscapes for global brands. My strength lies in crafting and implementing detailed content strategies that drive organic growth and secure a strong presence across the wider search platforms, skillfully using data and AI to achieve optimal results. Additionally, I possess extensive technical SEO skills, with significant experience in managing web builds and migrations for large sites while ensuring a seamless user experience (CWVs). My work has led to impactful cross-pillar SEO and paid search campaigns on a global scale for esteemed brands.

Sarah Galli

I am a goal-oriented and analytical Search professional and leader, blending creativity with a deep passion for all things related to search, and have successfully developed and delivered high-performing search strategies across the traditional search and AI/LLM landscapes for global brands. My strength lies in crafting and implementing detailed content strategies that drive organic growth and secure a strong presence across the wider search platforms, skillfully using data and AI to achieve optimal results. Additionally, I possess extensive technical SEO skills, with significant experience in managing web builds and migrations for large sites while ensuring a seamless user experience (CWVs). My work has led to impactful cross-pillar SEO and paid search campaigns on a global scale for esteemed brands.

Available to hire

I am a goal-oriented and analytical Search professional and leader, blending creativity with a deep passion for all things related to search, and have successfully developed and delivered high-performing search strategies across the traditional search and AI/LLM landscapes for global brands.

My strength lies in crafting and implementing detailed content strategies that drive organic growth and secure a strong presence across the wider search platforms, skillfully using data and AI to achieve optimal results. Additionally, I possess extensive technical SEO skills, with significant experience in managing web builds and migrations for large sites while ensuring a seamless user experience (CWVs). My work has led to impactful cross-pillar SEO and paid search campaigns on a global scale for esteemed brands.

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Language

English
Fluent

Work Experience

Search Director at Oliver Agency
September 1, 2021 - November 7, 2025
Lead the search department at Oliver Agency, crafting and implementing comprehensive search marketing strategies and campaigns for a diverse, global client portfolio including Unilever, 3M and Zendesk. Focus on SEO and paid search where appropriate; mentor and oversee a high-achieving team; embed AI best practices and the latest advances in LLMs to enhance efficiency and impact. Provide strategic consultancy across SEO content and technical optimization, including site migrations, content funnel design and holistic website optimization projects. Promoted within the Oliver Group to helm the Search division for Dare, orchestrating holistic search solutions in harmony with development and UX teams for esteemed global clients.
Head of Search at Dare Digital / Oliver Agency
September 1, 2021 - September 1, 2021
Led the agency’s search department, crafting and implementing comprehensive search marketing strategies and campaigns for a diverse, global client roster including Unilever, Dove & Simple, Jonnie Walker, 3M and Zendesk, with a particular focus on SEO.
Head of Search at Dare Digital
May 1, 2020 - May 1, 2020
Established a dedicated search team and developed a productized search offering spanning SEO and PPC for a diverse range of agency clients across multiple industries. Educated the account management team on fundamental principles of search, particularly SEO, to boost client engagement and create up-selling opportunities.
Content Manager at Travel Website
October 1, 2015 - October 1, 2015
Created all online content for the travel website, including SEO, social media, and Google AdWords. Developed on-page SEO strategies across eight languages and implemented keyword-rich metadata to improve engagement and conversions. Led English-language content optimization for search engines and supported broader content initiatives.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet