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I am a passionate and creative marketer with over two years’ experience in social media and influencer marketing. I’ve developed strong skills in brand growth, copywriting, strategy, relationship building and client management, and I excel at organising campaigns from brief to delivery. At Boots UK I led the No7 launch across social channels (1.7M+ impressions, 50K+ engagements, and 267% over forecast sales during launch week), helped drive 59% new‑to‑brand customers and 87% loyalty-card transactions, and built a scalable UGC program with a 10‑creator cohort. I enjoy building community-first campaigns, collaborating across social, PR, paid media and creative teams, and turning data into compelling creative that resonates with audiences and delivers ROI.…I am a passionate and creative marketer with over two years’ experience in social media and influencer marketing. I’ve developed strong skills in brand growth, copywriting, strategy, relationship building and client management, and I excel at organising campaigns from brief to delivery. At Boots UK I led the No7 launch across social channels (1.7M+ impressions, 50K+ engagements, and 267% over forecast sales during launch week), helped drive 59% new‑to‑brand customers and 87% loyalty-card transactions, and built a scalable UGC program with a 10‑creator cohort. I enjoy building community-first campaigns, collaborating across social, PR, paid media and creative teams, and turning data into compelling creative that resonates with audiences and delivers ROI.

Thomas Anchell

Content Creator, Content Designer, Influencer Marketing Manager, +2

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I am a passionate and creative marketer with over two years’ experience in social media and influencer marketing. I’ve developed strong skills in brand growth, copywriting, strategy, relationship building and client management, and I excel at organising campaigns from brief to delivery. At Boots UK I led the No7 launch across social channels (1.7M+ impressions, 50K+ engagements, and 267% over forecast sales during launch week), helped drive 59% new‑to‑brand customers and 87% loyalty-card transactions, and built a scalable UGC program with a 10‑creator cohort. I enjoy building community-first campaigns, collaborating across social, PR, paid media and creative teams, and turning data into compelling creative that resonates with audiences and delivers ROI.…I am a passionate and creative marketer with over two years’ experience in social media and influencer marketing. I’ve developed strong skills in brand growth, copywriting, strategy, relationship building and client management, and I excel at organising campaigns from brief to delivery. At Boots UK I led the No7 launch across social channels (1.7M+ impressions, 50K+ engagements, and 267% over forecast sales during launch week), helped drive 59% new‑to‑brand customers and 87% loyalty-card transactions, and built a scalable UGC program with a 10‑creator cohort. I enjoy building community-first campaigns, collaborating across social, PR, paid media and creative teams, and turning data into compelling creative that resonates with audiences and delivers ROI.

Available to hire

I am a passionate and creative marketer with over two years’ experience in social media and influencer marketing. I’ve developed strong skills in brand growth, copywriting, strategy, relationship building and client management, and I excel at organising campaigns from brief to delivery.

At Boots UK I led the No7 launch across social channels (1.7M+ impressions, 50K+ engagements, and 267% over forecast sales during launch week), helped drive 59% new‑to‑brand customers and 87% loyalty-card transactions, and built a scalable UGC program with a 10‑creator cohort. I enjoy building community-first campaigns, collaborating across social, PR, paid media and creative teams, and turning data into compelling creative that resonates with audiences and delivers ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Assistant Social & Influencer Manager at Boots UK

March 1, 2025 - November 8, 2025

Planned and delivered end-to-end social media campaigns with full creative control over strategy, briefing, and content delivery. Led the largest No7 launch across Boots UK social channels, delivering 1.7M+ impressions, 50K+ engagements, and 267% over- forecast sales during launch week. Drove 59% new-to-brand customers and 87% of transactions via loyalty card usage. Built and scaled the UGC strategy, scouting creators aligned with brand values, overseeing a diverse team of 10 members leading to 30+ content pieces per quarter. Reported on KPIs (engagement, conversion, reach) to inform strategy and improve ROI. Implemented a test-and-learn, performance-led approach with personalised media codes for influencers. Planned influencer campaigns aligned with business objectives, managing budgets and negotiating deliverables. A recent 5-influencer campaign achieved over 500,000 impressions and exceeded benchmarks by 145%. Coordinated cross-functionally with social, PR, paid media and creative t

Social & Content Assistant at Boots UK

March 1, 2025 - March 1, 2025

Created and edited content for 2.6M+ followers across Meta and TikTok, driving reach and engagement through storytelling. Published copy across channels with a tailored tone per platform. Led TikTok growth strategy, social listening, and execution, growing the channel by 55K+ followers (Oct 2023 – Aug 2024). Managed ideation to scheduling, copywriting, and posting. Created paid social content, overlays, and conversion-focused copy. Actively managed comments, DMs and UGC to build authentic connections. Led an international campaign in Cape Town (Love Island Winter All Stars 2025) achieving 89K views and 3.4K+ engagements. Oversaw scheduling and posting, maintained content calendar, asset management, UTM tracking, and campaign reporting via SPATE and Dash. Spearheaded the launch of a Boots sister channel achieving 7.6M views and 5K+ followers on day one.

Shopper Marketing Assistant at No7 Beauty Company

September 1, 2023 - September 1, 2023

Managed end-to-end delivery of in-store and local marketing campaigns, including creative development, artwork sign-off, print allocation, and store communications. Rolled out 200+ in-store campaign kits for the biggest launch in brand history, driving +140% YoY counter sales and achieving 52-week sales forecasts within 14 weeks. Briefed and collaborated with internal agencies to ensure activations were delivered on time and to brand standards. Admin: managed campaign budgets and agency payments; led post-campaign evaluations and provided insights for future initiatives. Supported POS software development that reduced customer waiting times by 1.4 seconds per checkout, improving in-store efficiency and experience.