Despina Vourtsaki

Content Marketing Specialist at Ruler Digital Agency

Develop and execute cross-channel content strategies that drive engagement and long-term brand growth. Write and refine high-impact copy for campaigns, ads, websites, and social media, ensuring clarity, persuasion, and brand consistency. Collaborate with designers & performance specialists to create scroll-stopping campaigns with compelling storytelling and conversion-driven messaging. Consult with clients regularly, sharing insights on messaging innovation and best practices to enhance brand communication. Oversee creative production, shaping original concepts and guiding the development of visual assets (video, photography) with strong storytelling. Direct creative and messaging strategy, ensuring all copy aligns with client standards, brand voice, and campaign objectives. Manage and optimize content distribution across digital channels and social media to maximize reach and engagement. Analyze performance metrics to refine messaging strategies and improve campaign effectiveness.

Social Media Content Strategist at Solent Creatives (Freelance)

Developed and executed cross-channel content strategies that drive engagement and long-term brand growth. Wrote and refined high-impact copy for campaigns, ads, websites, and social media. Collaborated with designers & performance specialists to create campaigns with storytelling and conversion-driven messaging. Consulted with clients regularly on messaging innovation to enhance brand communication. Produced engaging content and asset creation for international accounts, ensuring high-quality execution.