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I am a strategic marketing leader with 12+ years of experience crafting high-conversion, brand-driven content across media, retail, and education sectors. I specialize in leading digital campaigns, developing performance marketing strategies, managing high-profile partnerships, and driving results through content that converts. I blend creative storytelling with data-backed insights and am currently educating the next wave of marketers while consulting for fast-growing brands.…I am a strategic marketing leader with 12+ years of experience crafting high-conversion, brand-driven content across media, retail, and education sectors. I specialize in leading digital campaigns, developing performance marketing strategies, managing high-profile partnerships, and driving results through content that converts. I blend creative storytelling with data-backed insights and am currently educating the next wave of marketers while consulting for fast-growing brands.

Angela Smith

Content Creator, Content Strategist, Marketing Strategist, +2

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I am a strategic marketing leader with 12+ years of experience crafting high-conversion, brand-driven content across media, retail, and education sectors. I specialize in leading digital campaigns, developing performance marketing strategies, managing high-profile partnerships, and driving results through content that converts. I blend creative storytelling with data-backed insights and am currently educating the next wave of marketers while consulting for fast-growing brands.…I am a strategic marketing leader with 12+ years of experience crafting high-conversion, brand-driven content across media, retail, and education sectors. I specialize in leading digital campaigns, developing performance marketing strategies, managing high-profile partnerships, and driving results through content that converts. I blend creative storytelling with data-backed insights and am currently educating the next wave of marketers while consulting for fast-growing brands.

Available to hire

I am a strategic marketing leader with 12+ years of experience crafting high-conversion, brand-driven content across media, retail, and education sectors. I specialize in leading digital campaigns, developing performance marketing strategies, managing high-profile partnerships, and driving results through content that converts. I blend creative storytelling with data-backed insights and am currently educating the next wave of marketers while consulting for fast-growing brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director & Digital Strategy Consultant at Not On Brand – Agency

January 1, 2019 - November 8, 2025

Lead digital strategy and content development for clients across lifestyle, retail, and wellness sectors. Develop performance-driven content plans and optimize multi-platform campaigns (Instagram, TikTok, Meta Ads, Pinterest, YouTube Shorts). Execute brand audits, identify growth opportunities, and deliver strategic content blueprints aligned with ROI goals. Write SEO-optimized copy and create branded short-form video that drives engagement and conversions. Consult on event marketing, influencer partnerships, and cross-channel brand storytelling. Produce content: manage shoot days – videography, photography, DOP.

Professor – Marketing, Advertising, Digital Marketing at Mohawk College

January 1, 2018 - November 8, 2025

Design and deliver competency-based curriculum in Digital Marketing, Business & Social Media, and Advertising. Created “Marketing & Digital Tools” course for Business & Entrepreneurship Program. Use real-time data and market trends to adapt course content, ensuring student success in a dynamic job market. Mentor students in developing business plans, personal branding, and digital portfolios. Work alongside international entrepreneurs to develop business plans.

Digital Marketing Director at Summerhill Market

January 1, 2021 - January 1, 2021

Directed brand marketing and content strategy for one of Toronto’s premier grocery brands. Increased email open rates by 60% and online engagement by 73% through personalized content campaigns and segmented email flows. Managed influencer campaigns, agency collaborations, and seasonal promotions. Developed a comprehensive digital marketing calendar including paid media, SEO content, and social video. Served as primary liaison for external brands seeking partnerships and co-branded campaigns. Led the Marketing team through challenging times (pandemic) and evolving retail regulations.

Professor – Marketing at Centennial College

January 1, 2018 - January 1, 2018

Rapidly built a 12-week post-grad course in under 2 weeks; achieved high student engagement and internship placement rate (7 students hired). Integrated real-world projects and data analytics into curriculum to bridge theory and application.

Senior Producer / On-Air Personality at The Marilyn Denis Show, CTV

January 1, 2017 - January 1, 2017

Developed branded lifestyle content segments for national television. Produced sponsor integrations and live branded content for top consumer brands. Scripted, edited, and produced high-visibility segments for TV and social media.

Producer & On-Air Reporter at Entertainment Tonight Canada

January 1, 2012 - January 1, 2012

Produced red carpet and branded entertainment coverage for Canada’s #1 entertainment news show. Negotiated brand partnerships and developed sponsored content deals with major advertisers. Led fashion coverage and acted as on-air host for special features.