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I am a strategic marketing leader with 12+ years of experience in APAC brand activation, omnichannel marketing, and market deployment across healthcare, pharmaceutical, and consumer industries. I translate global strategies into regionally compliant full-funnel campaigns and navigate regulatory approvals across diverse APAC markets to grow brands while ensuring market readiness. I excel in marketing automation, content strategy, and campaign performance analytics, leveraging SaaS platforms like HubSpot and Salesforce to streamline lead generation, CRM alignment, and sales enablement. I thrive on cross-functional collaboration with regulatory, sales, and commercial teams to deliver compliant go-to-market plans and measurable results.…I am a strategic marketing leader with 12+ years of experience in APAC brand activation, omnichannel marketing, and market deployment across healthcare, pharmaceutical, and consumer industries. I translate global strategies into regionally compliant full-funnel campaigns and navigate regulatory approvals across diverse APAC markets to grow brands while ensuring market readiness. I excel in marketing automation, content strategy, and campaign performance analytics, leveraging SaaS platforms like HubSpot and Salesforce to streamline lead generation, CRM alignment, and sales enablement. I thrive on cross-functional collaboration with regulatory, sales, and commercial teams to deliver compliant go-to-market plans and measurable results.

Gopika Balraj

Brand Designer, Graphic Designer, Content Designer, +2

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I am a strategic marketing leader with 12+ years of experience in APAC brand activation, omnichannel marketing, and market deployment across healthcare, pharmaceutical, and consumer industries. I translate global strategies into regionally compliant full-funnel campaigns and navigate regulatory approvals across diverse APAC markets to grow brands while ensuring market readiness. I excel in marketing automation, content strategy, and campaign performance analytics, leveraging SaaS platforms like HubSpot and Salesforce to streamline lead generation, CRM alignment, and sales enablement. I thrive on cross-functional collaboration with regulatory, sales, and commercial teams to deliver compliant go-to-market plans and measurable results.…I am a strategic marketing leader with 12+ years of experience in APAC brand activation, omnichannel marketing, and market deployment across healthcare, pharmaceutical, and consumer industries. I translate global strategies into regionally compliant full-funnel campaigns and navigate regulatory approvals across diverse APAC markets to grow brands while ensuring market readiness. I excel in marketing automation, content strategy, and campaign performance analytics, leveraging SaaS platforms like HubSpot and Salesforce to streamline lead generation, CRM alignment, and sales enablement. I thrive on cross-functional collaboration with regulatory, sales, and commercial teams to deliver compliant go-to-market plans and measurable results.

Available to hire

I am a strategic marketing leader with 12+ years of experience in APAC brand activation, omnichannel marketing, and market deployment across healthcare, pharmaceutical, and consumer industries. I translate global strategies into regionally compliant full-funnel campaigns and navigate regulatory approvals across diverse APAC markets to grow brands while ensuring market readiness.

I excel in marketing automation, content strategy, and campaign performance analytics, leveraging SaaS platforms like HubSpot and Salesforce to streamline lead generation, CRM alignment, and sales enablement. I thrive on cross-functional collaboration with regulatory, sales, and commercial teams to deliver compliant go-to-market plans and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Healthcare Marketing Advisor (Freelance) at VentureBlick Consulting

October 1, 2023 - Present

Guided healthcare and consumer startups in developing compliant omnichannel marketing strategies aligned with APAC regulatory frameworks. Created thought leadership and branded content strategies tailored to HCPs and patients, ensuring alignment with market-specific approval requirements. Integrated HubSpot workflows to automate lead capture and nurture journeys through email marketing. Supported investor presentations and brand positioning with attention to regulatory nuances in APAC markets. Success Story: Drove 6–7 new projects for a key client by crafting and executing a focused lead generation strategy, optimizing channel mix, and delivering targeted content marketing campaigns.

Business Director, APAC Market Activation at Ogilvy Health

June 1, 2022 - August 1, 2023

Developed and executed digital marketing campaigns (PR, social, paid, SEM and SEO, webinars) for top pharmaceutical brands, ensuring regional adaptation of global strategies, providing content marketing strategy and curation within regulatory frameworks. Managed cross-market omnichannel campaigns, driving engagement through localized messaging and compliant content. Oversaw campaign performance tracking via Google Analytics and nurtured leads on Salesforce and HubSpot, enabling data-driven optimization of campaign tactics. Directed patient advocacy and HCP influencer programs with scientific content development, ensuring medical/legal/regulatory alignment. Track campaign performance across channels, optimize and target audiences based on A/B testing. Success Story: Led a $700,000 HPV digital marketing campaign across 9 APAC markets, overseeing end-to-end execution from strategy development and media planning to content adaptation and market-specific regulatory alignment. Utilized HubSp

Digital Health Consultant, APAC Marketing at IQVIA

May 1, 2019 - May 1, 2022

Orchestrated regional marketing strategies for digital health platforms and MedTech clients, with a strong focus on regulatory approvals and commercial readiness. Developed content and engagement toolkits in line with country-specific health regulations across SEA, China, and Japan. Managed digital workflows via Veeva Vault, ensuring compliance and audit-readiness. Enabled sales teams with locally adapted marketing materials, backed by Salesforce reporting and analytics dashboards.

Innovation & Portfolio Manager (APAC) – Consumer healthcare at Budding Innovations

March 1, 2017 - May 1, 2019

Led GTM strategies for health and wellness innovations, guiding products through regulatory approvals across APAC. Conducted market-entry studies and compliance assessments to support product launches. Worked on formulation of skin care products and providing strategies to implement it product innovations. Developed digital lead generation campaigns, ensuring all content met labeling and medical claims standards. Success story: Led GTM strategy for multiple health and skincare innovations, overseeing regulatory approvals and compliance across APAC. Conducted market-entry assessments and advised on formulation strategy to align with local regulatory standards. Developed digital lead generation campaigns, ensuring content adhered to medical claims and labeling guidelines. Enabled successful product launches with compliant positioning and accelerated market uptake.

Senior Associate – Marketing & Competitive Intelligence at Merck KGa, India

May 1, 2012 - April 1, 2016

Worked closely with regulatory affairs to shape compliant marketing plans aligned with global guidelines. Led New Product Introduction (NPI) strategies for life science products across Australia and New Zealand, managing regulatory submissions, go-to-market planning, and local compliance. Collaborated with R&D on formulation optimization to meet country-specific regulatory and medical claims standards. Provided technical support to commercial and regulatory teams on labeling, documentation, and clinical positioning. Conducted competitive intelligence to guide product differentiation, pricing, and innovation strategy. Navigated logistics-related regulatory constraints, including ingredient restrictions, cross-border approvals, and shelf-life compliance for multi-market launches. Success story: Supported a business intelligence framework using Salesforce to track competitor activities, pricing, and market positioning across key APAC markets. Integrated sales data, field insights, and reg