Available to hire
I am an AI-Driven SEO & Search Strategy Specialist with over seven years of experience. My journey has taken me across various global markets, where I’ve successfully integrated traditional SEO with innovative strategies like Answer Engine Optimization and Generative Engine Optimization. I’m passionate about leveraging AI technologies to enhance organic growth and visibility.
Currently, I’m completing my Master’s in AI in Marketing & E-Commerce, focusing on NLP-driven marketing systems. With a strong background in technical SEO and content optimization, I strive to deliver actionable insights and measurable results for my clients, ensuring their success in an ever-evolving digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Fluent
Turkish
Intermediate
Work Experience
SEO & AEO Specialist at Women First Digital
June 1, 2022 - November 9, 2025Led multilingual SEO & AEO strategies across 8 languages and 40+ countries. Implemented AI-driven optimization (AIO) to adapt content for search engines and LLM agents. Increased organic traffic by 40% and CTR by 15%, improved indexation through technical audits. Created structured data & schema markup to boost voice search visibility and AI-generated snippets. Built AI-assisted content calendars aligned with E-E-A-T and SERP intent, improving engagement by 20%.
Content Management Specialist / SEO Specialist at Sonia Web Services
June 1, 2022 - June 1, 2022Led a multidisciplinary content team of 10, improving project delivery by 25%. Developed 15+ landing pages boosting lead generation by 30%. Conducted SEO analysis that increased session duration by 27%. Boosted organic impressions by 30% and reduced page load time by 15%.
Media Buyer at Sonia Web Services
September 1, 2021 - September 1, 2021Optimized ad campaigns reducing CPL by 20% and increasing CR by 15%. Delivered over 700 qualified leads daily, driving $300K+ in monthly revenue.
Social Media Manager at GBM (Golden Bay Media)
May 1, 2021 - May 1, 2021Created data-driven social strategies increasing engagement by 35%. Managed 6 platforms and grew followers by 20%. Produced multimedia content that increased video views by 50%.
SEO & AEO Specialist at Women First Digital
June 1, 2022 - November 11, 2025Led multilingual SEO & AEO strategies, improving visibility across 8 languages and 40+ countries. Implemented AI-driven optimization (AIO) to adapt content for both search engines and LLM agents. Increased organic traffic by 40% and CTR by 15%, while boosting indexation rates through technical audits. Created structured data & schema markup to improve visibility in voice search and AI-generated snippets. Built AI-assisted content calendars aligned with E-E-A-T and SERP intent, improving engagement by 20%. Introduced llms.txt and AI metadata prototypes to enhance LLM discoverability and future-proof SEO.
Content Management Specialist / SEO Specialist at Sonia Web Services
June 30, 2022 - June 30, 2022Led a multidisciplinary content team of 10, improving project delivery by 25%. Developed 15+ landing pages boosting lead generation by 30%. Conducted SEO analysis that increased session duration by 27%. Boosted organic impressions by 30% and reduced page load time by 15%.
Media Buyer at Sonia Web Services
September 30, 2021 - September 30, 2021Optimized ad campaigns reducing CPL by 20% and increasing CR by 15%. Delivered over 700 qualified leads daily, driving $300K+ in monthly revenue.
Social Media Manager at GBM (Golden Bay Media)
May 31, 2021 - May 31, 2021Created data-driven social strategies increasing engagement by 35%. Managed 6 platforms and grew followers by 20%. Produced multimedia content that increased video views by 50%.
SEO & AEO Specialist at Women First Digital
June 1, 2022 - November 25, 2025Led multilingual SEO & AEO strategies across 8 languages and 40+ countries. Implemented AI-driven optimization (AIO) to adapt content for search engines and LLM agents. Increased organic traffic by 40% and CTR by 15%, improving indexation rates through technical audits. Created structured data & schema markup to boost visibility in voice search and AI-generated snippets. Built AI-assisted content calendars aligned with E-E-A-T and SERP intent; introduced llms.txt and AI metadata prototypes to enhance LLM discoverability and future-proof SEO.
Content Management Specialist / SEO Specialist at Sonia Web Services
September 1, 2021 - June 1, 2022Led a multidisciplinary content team of 10, improving project delivery by 25%. Developed 15+ landing pages boosting lead generation by 30%. Conducted SEO analysis that increased session duration by 27%. Boosted organic impressions by 30% and reduced page load time by 15%.
SEO & GEO Consultant at Boral Agency
June 1, 2024 - PresentIncreased bottom-of-funnel keyword alignment across service pages by identifying 40+ transactional keyword gaps and restructuring content around commercial intent. Improved technical SEO performance scores and crawl efficiency by conducting full on-page and off-page audits across multiple client portfolios.
Content Management & SEO Specialist at Sonia Web Services Agency
September 1, 2021 - June 1, 2022Led a multidisciplinary content team, improving project delivery efficiency by 25%. Developed and optimized SEO-driven landing pages, increasing lead generation by 30%. Conducted technical and on-page SEO analysis increasing session duration by 27%.
Media Buyer at Sonia Web Services Agency
May 1, 2021 - September 1, 2021Managed performance campaigns generating $300K+ in monthly revenue while reducing cost per lead (CPL) by 20%.
SEO & Social Media Manager at GBM (Golden Bay Media) Agency
January 1, 2018 - May 1, 2021Led integrated SEO and social media strategies, increasing organic website traffic by 32%. Conducted keyword research and optimized blog and landing pages.
Education
Master of Science at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - November 9, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science, Economics and Social Sciences at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - November 11, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science, Economics and Social Sciences at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - November 11, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science, Economics and Social Sciences at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - November 11, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science, Economics and Social Sciences at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - November 25, 2025Master of Science at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - December 9, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Bachelor of Science, Economics and Social Sciences at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - December 9, 2025Bachelor of Science at Abdelmalek Essaadi University, Tangier, Morocco
January 11, 2030 - January 12, 2026Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2025Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences
January 1, 2023 - January 1, 2026Master of Science in AI in Marketing & E-Commerce at IU International University of Applied Sciences
January 1, 2023 - January 1, 2026Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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