Nada Ouardi

Resolved indexation and canonical issues, strengthened internal linking, and optimized high-impact pages and topic clusters for a US DTC brand. Delivered +70.4% organic traffic and +34.2% more conversions in three months; also increased average CTR by 31.3% and improved conversion rate by ~10% for a LATAM IT-services site by aligning keyword-to-page intent, fixing cannibalization, and improving metadata, URLs, and breadcrumbs. Identified 40+ transactional keyword gaps and restructured service-page content around bottom-of-funnel intent. Improved AI extractability using structured content, schema/entity optimization, and llms.txt; set up GA4, Search Console, Looker Studio, and AI-citation reporting for executive teams.

Increased bottom-of-funnel keyword alignment across service pages by identifying 40+ transactional keyword gaps and restructuring content around commercial intent. Improved technical SEO performance scores and crawl efficiency by conducting full on-page and off-page audits across multiple client portfolios.

Led a multidisciplinary content team of 10, improving project delivery by 25%. Developed 15+ landing pages boosting lead generation by 30%. Conducted SEO analysis that increased session duration by 27%. Boosted organic impressions by 30% and reduced page load time by 15%.