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I am a data-driven analytics professional with over 5 years of experience in the UK and India, delivering audience insights, market research, and data-driven growth strategies. I excel at auditing large datasets, identifying segmentation gaps, and building actionable dashboards using SQL, Power BI, Tableau, and Excel to empower marketing, sales, and commercial teams. I am passionate about turning complex data into clear insights that support audience expansion and strategic decision-making. I enjoy collaborating across marketing, IT, finance, and compliance to translate analytics into measurable actions that improve targeting, efficiency, and engagement.…I am a data-driven analytics professional with over 5 years of experience in the UK and India, delivering audience insights, market research, and data-driven growth strategies. I excel at auditing large datasets, identifying segmentation gaps, and building actionable dashboards using SQL, Power BI, Tableau, and Excel to empower marketing, sales, and commercial teams. I am passionate about turning complex data into clear insights that support audience expansion and strategic decision-making. I enjoy collaborating across marketing, IT, finance, and compliance to translate analytics into measurable actions that improve targeting, efficiency, and engagement.

Shalu Chaudhary

Data Analyst, Marketing Analyst, Data Scientist, +4

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I am a data-driven analytics professional with over 5 years of experience in the UK and India, delivering audience insights, market research, and data-driven growth strategies. I excel at auditing large datasets, identifying segmentation gaps, and building actionable dashboards using SQL, Power BI, Tableau, and Excel to empower marketing, sales, and commercial teams. I am passionate about turning complex data into clear insights that support audience expansion and strategic decision-making. I enjoy collaborating across marketing, IT, finance, and compliance to translate analytics into measurable actions that improve targeting, efficiency, and engagement.…I am a data-driven analytics professional with over 5 years of experience in the UK and India, delivering audience insights, market research, and data-driven growth strategies. I excel at auditing large datasets, identifying segmentation gaps, and building actionable dashboards using SQL, Power BI, Tableau, and Excel to empower marketing, sales, and commercial teams. I am passionate about turning complex data into clear insights that support audience expansion and strategic decision-making. I enjoy collaborating across marketing, IT, finance, and compliance to translate analytics into measurable actions that improve targeting, efficiency, and engagement.

Available to hire

I am a data-driven analytics professional with over 5 years of experience in the UK and India, delivering audience insights, market research, and data-driven growth strategies. I excel at auditing large datasets, identifying segmentation gaps, and building actionable dashboards using SQL, Power BI, Tableau, and Excel to empower marketing, sales, and commercial teams.

I am passionate about turning complex data into clear insights that support audience expansion and strategic decision-making. I enjoy collaborating across marketing, IT, finance, and compliance to translate analytics into measurable actions that improve targeting, efficiency, and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Data Analyst at Informa

December 1, 2024 - December 1, 2024

Improved customer engagement by 20% through audience segmentation and campaign analysis using SQL and Power BI. Reduced reporting errors by 30% through clear source-to-target mapping documentation. Led data integration on Treasure Data platform, enhancing marketing operations by 30%. Partnered with marketing and IT teams to translate insights into measurable actions.

Data Analytics Manager at Crown London Aspinall’s

April 1, 2023 - April 1, 2023

Automated financial data pipelines and dashboards (SQL, Tableau, Power BI), reducing unplanned expenses by 20%. Built a centralized SQL data warehouse and API integrations for real-time reporting. Enhanced compliance analytics, identifying high-risk customers and reducing risk exposure by 10% within two months. Supported executive decision-making with clear visualization of revenue KPIs.

Business Analyst at Capgemini

August 1, 2021 - August 1, 2021

Partnered with Microsoft client to optimize multi-source data, enabling 35% projected revenue growth. Designed Tableau dashboards that improved sales visibility and boosted client sales by 26%. Automated ETL pipelines, reducing manual prep time by 40%.

Process Analyst at Genpact

August 1, 2019 - August 1, 2019

Led client meetings that cut payment collection time by 20% and improved satisfaction. Automated Excel reports with macros, saving 40% reporting time. Standardized SOPs to reduce team errors by 50% and increase efficiency by 15%.

Data Analyst at GlobalLogic

December 1, 2018 - December 1, 2018

Managed data transformation in Excel, improving team efficiency by 30%. Led a team of 11 analysts, managing data transformation projects and improving data readiness for client-facing teams. Delivered data processing and enrichment using SQL and Excel, increasing overall efficiency by 30%.