Available to hire
I am a Senior UX Design Leader with 10+ years driving product strategy and team growth across fintech, SaaS, and enterprise platforms. I thrive in navigating ambiguity and guiding end-to-end design from research to execution. I mentor and scale design teams, collaborate cross-functionally, and clearly communicate design rationale with stakeholders at all levels. I actively apply AI and emerging technologies to streamline research, optimize workflows, and accelerate content delivery. Based in Brisbane, I’m open to in-person collaboration across Australia and relocation for global opportunities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Language
English
Fluent
Work Experience
Product Designer & Strategy at D Apro
July 1, 2025 - November 9, 2025Led discovery and product strategy for a property approval-matching platform, enabling developers to find suitable consultants 60% faster through data-driven design. Defined product vision, success metrics, and MVP scope in collaboration with founders and cross-functional partners. Delivered end-to-end responsive web experiences that simplified complex approval workflows, boosting efficiency. Advocated for accessibility and inclusive design, ensuring WCAG compliance and improved usability for diverse audiences. Established scalable design system components to accelerate delivery and maintain consistency across features. Drove AI-powered research workflows to synthesize insights faster and inform design decisions. Recruited, onboarded, and assigned tasks to new team members, supporting rapid growth.
Product Designer & Strategy at Honest Technologies Co., Ltd
June 30, 2025 - June 30, 2025Redesigned the KYC onboarding experience, resulting in $2.5M incremental revenue and a 5% improvement in completion rate. Led omni-channel design initiatives across mobile apps, web platforms, and customer support touchpoints. Transformed negative perceptions of registration fees into positive understanding and conversions by developing a welcome call script that converted 90% of complaint users into paying customers. Integrated user research, usability testing, and funnel analytics into product strategy and design decisions. Managed design deliverables across three product squads and mentored team members, promoting career growth.
Enterprise Product Designer at Digital Ventures (Siam Commercial Bank)
August 31, 2021 - August 31, 2021Designed and improved enterprise fintech product experiences across web and mobile platforms. Conducted usability research, defined design direction, and consolidated multiple property apps into a Market Guide app with cross-functional design thinking workshops to align on user-first solutions. Delivered comprehensive UX documentation including personas, empathy maps, and customer journey maps. Trained enterprise stakeholders on user research methodologies and design principles, enabling data-driven decisions.
Product Designer & Educator at Web Courses Agency
May 31, 2018 - May 31, 2018Designed and delivered UX/UI curriculum for professionals seeking career transitions into design. Mentored 90+ individuals through structured learning programs with high placement success. Provided design consultancy services for startups and enterprises, delivering digital solutions and strategic guidance.
Education
Bachelor of Technology in Medical Educational Technology at Bangkok University
January 1, 2011 - December 31, 2015Qualifications
Master Certificate in UX Research and Management
January 11, 2030 - November 9, 2025Design Thinking for Innovation
January 11, 2030 - November 9, 2025User Research Specialization
January 11, 2030 - November 9, 2025Advanced Accessibility, AI for UX Design
January 11, 2030 - November 9, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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