Available to hire
Hi, I’m Michelle O’Neill, a marketing professional focused on coaching to success, strategic planning, and digital content. I help small businesses grow by turning ideas into actionable plans, building brand presence, and delivering measurable results.
I’ve spent years shaping campaigns across financial services, telecom, and education, and I’ve designed curricula, mentored teams, and led multi-channel initiatives. I’m passionate about leveraging data to inform strategy and coaching others toward career and business success.
Skills
Experience Level
Expert
Work Experience
Marketing Consultant at Lanterngirl Creations
January 1, 2020 - November 9, 2025Marketing consultant for small businesses. Develop marketing briefs, review and analyze marketing plans, execute marketing initiatives, social media campaigns, website, events, newsletter, promotional elements.
Marketing Instructor at BCIT
January 1, 2019 - January 1, 2019Curriculum development and instruction online and in the classroom with an emphasis on presentation, classroom discussion, facilitation and workshops, coaching, mentoring and student evaluation. Coaching, mentoring students to success and providing student evaluation to help identify career paths. Developed and wrote curriculum for courses. Fostered a classroom environment conducive to learning.
Regional Marketing Consultant at ScotiaMcLeod
September 1, 2015 - September 1, 2015Overseeing all marketing and business development activities for the Western Region. Coach advisors and teams to grow and develop their businesses: includes digital and social media profiles, marketing messages and positioning as well as client engagement and business development opportunities.
Freelance Marketer at Powershifter
January 1, 2014 - January 1, 2014Content strategist working with the executive team to build brand awareness and establish position in the marketplace as a digital agency, specializing in continuous measurement to improve website performance.
Senior Marketing Communications Manager at HSBC, Vancouver
January 1, 2011 - January 1, 2011Developed an understanding of client audiences, business objectives and brand strategies; planned and managed integrated communication campaigns to achieve acquisition and revenue targets. Managed national media buy including forecasts and channel allocation to support media placement for two global propositions and Brand. Liaised with multiple agencies and cross-platform teams to achieve SEO and media optimization. Responsible for North American global banking proposition communications launch to acquire over 100k new customers. Development and localization of all customer facing marketing materials from pre and post sales collateral to branded channel products as well as the multicultural communications strategy and media. Managed the global communications rebrand of the HSBC Premier wealth portfolio in 3 languages across various mediums, as well as the launch event and campaign advertising. Managed $3 million Brand budget—expenditure allocation, cost of acquisition and invoice man
Senior Segment Marketing Manager at HSBC
January 1, 2007 - January 1, 2007Developed and implemented quarterly multi-product, multi-media national marketing campaigns and events. Supported the development and implementation of the CRM strategy, including customer and campaign research and market segmentation. Successfully tripled forecasted revenue and doubled volume of new customers with the development and execution of a first-ever retail sale. Executed the campaign within a compressed time frame and on budget achieving $410 million in deposits. Established criteria for subsequent ‘Sales’ campaigns. Conducted strategic analysis of HSBC mid-market customer base to develop quarterly campaigns as well as routinized programs for acquisition, growth + retention.
Marketing Communications Manager at TELUS
January 1, 2006 - January 1, 2006Delivered on the TELUS consumer marketing strategy to achieve revenues of $2B annually by developing and managing advertising campaigns in British Columbia and Alberta. Coordinated and provided direction to 5 agencies to ensure the flawless execution of integrated campaigns using an optimal media mix. Led the branding and launch strategy for TELUS TV including key messages, campaign, in-store programming, consumer packaging, digital media, copy development and product design. Secured $400,000 in value-added media by leveraging a partnership opportunity with Best Buy to create a co-branded multi-media campaign. Achieved a 30% response rate with the proposal and development of an annual trigger-based campaign targeting customers whose promotional pricing was ending. Migrated these customers into a bundle improving short and long-term retention while increasing the average revenue per customer. Strategic management and development of the multicultural communications programs to reverse de
Education
Bachelor of Arts—Communications at Simon Fraser University
January 11, 2030 - January 1, 1997Certificate of Liberal Arts at Simon Fraser University
January 11, 2030 - January 1, 1996Qualifications
Industry Experience
Professional Services, Media & Entertainment, Financial Services, Non-Profit Organization, Education, Telecommunications, Manufacturing
Skills
Experience Level
Expert
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