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Creative and results-driven Social Media Manager with 6+ years of experience building and executing high-volume, engagement-focused campaigns across Instagram, TikTok, Facebook, and LinkedIn. Skilled in content strategy, brand storytelling, and analytics-driven optimization, with a proven ability to grow audiences and drive meaningful engagement. Experienced in managing multiple clients and collaborating directly with leadership to maintain consistent brand voice and deliver measurable impact. Working with well known companies like; Airbnb, Sephora and Sunglass Hut.…Creative and results-driven Social Media Manager with 6+ years of experience building and executing high-volume, engagement-focused campaigns across Instagram, TikTok, Facebook, and LinkedIn. Skilled in content strategy, brand storytelling, and analytics-driven optimization, with a proven ability to grow audiences and drive meaningful engagement. Experienced in managing multiple clients and collaborating directly with leadership to maintain consistent brand voice and deliver measurable impact. Working with well known companies like; Airbnb, Sephora and Sunglass Hut.

Sadie Anne Obi

Social Media Manager, Content Strategist, Brand Strategist, +2

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Creative and results-driven Social Media Manager with 6+ years of experience building and executing high-volume, engagement-focused campaigns across Instagram, TikTok, Facebook, and LinkedIn. Skilled in content strategy, brand storytelling, and analytics-driven optimization, with a proven ability to grow audiences and drive meaningful engagement. Experienced in managing multiple clients and collaborating directly with leadership to maintain consistent brand voice and deliver measurable impact. Working with well known companies like; Airbnb, Sephora and Sunglass Hut.…Creative and results-driven Social Media Manager with 6+ years of experience building and executing high-volume, engagement-focused campaigns across Instagram, TikTok, Facebook, and LinkedIn. Skilled in content strategy, brand storytelling, and analytics-driven optimization, with a proven ability to grow audiences and drive meaningful engagement. Experienced in managing multiple clients and collaborating directly with leadership to maintain consistent brand voice and deliver measurable impact. Working with well known companies like; Airbnb, Sephora and Sunglass Hut.

Available to hire

Creative and results-driven Social
Media Manager with 6+ years of
experience building and executing
high-volume, engagement-focused
campaigns across Instagram, TikTok,
Facebook, and LinkedIn.

Skilled in content strategy, brand storytelling,
and analytics-driven optimization, with
a proven ability to grow audiences and
drive meaningful engagement.

Experienced in managing multiple
clients and collaborating directly with
leadership to maintain consistent
brand voice and deliver measurable impact.

Working with well known companies like; Airbnb, Sephora and Sunglass Hut.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Sunglass Hut

January 1, 2023 - January 1, 2023

Captured and edited lifestyle imagery for use on local social media accounts and internal brand showcases. Analyzed customer engagement and feedback to refine campaign messaging and visual direction. Partnered with store leadership to maintain consistent visual merchandising that supported campaign goals. Assisted in the launch of product campaigns for luxury brands like Ray-Ban, Prada, and Versace, ensuring cohesive cross-platform messaging.

Content Strategist at Sweetwater Creative Agency

January 1, 2020 - January 1, 2020

Supported marketing campaigns through social media promotions and email newsletters. Conducted audience research and analyzed social metrics. Helped design graphics and promotional materials using Canva and Adobe tools.

Social Media Manager at Airbnb

August 1, 2025 - August 1, 2025

Remote role managing Airbnb's social media presence; crafted creative content strategies in collaboration with in-house design and marketing teams; optimized engagement and reach through real-time content updates and trend monitoring; supported brand storytelling and seasonal campaigns across multiple platforms; helped launch product campaigns for luxury brands through cohesive cross-platform messaging.

Content Creator at Sunglass Hut

December 1, 2023 - December 1, 2023

Captured and edited lifestyle imagery for local social media accounts and internal brand showcases. Analyzed customer engagement and feedback to refine campaign messaging and visual direction. Partnered with store leadership to maintain consistent visual merchandising that supported campaign goals. Assisted in the launch of product campaigns for luxury brands like Ray-Ban, Prada, and Versace, ensuring cohesive cross-platform messaging.

Content Strategist at Sweetwater Creative Agency

December 1, 2020 - December 1, 2020

Supported marketing campaigns through social media promotions and email newsletters. Conducted audience research and analyzed social metrics to refine messaging. Helped design graphics and promotional materials using Canva and Adobe tools.

Social Media Manager - Remote at Airbnb

August 1, 2025 - August 1, 2025

Social media management for remote work campaigns; oversaw cross-platform content and engagement initiatives across Instagram, TikTok, Facebook, and LinkedIn; collaborated with product and marketing teams to optimize messaging.