Sadie Anne Obi
Creative and results-driven Social Media Manager with 6+ years of experience building and executing high-volume, engagement-focused campaigns across Instagram, TikTok, Facebook, and LinkedIn.
About
Creative and results-driven Social
Media Manager with 6+ years of
experience building and executing
high-volume, engagement-focused
campaigns across Instagram, TikTok,
Facebook, and LinkedIn.
Skilled in content strategy, brand storytelling,
and analytics-driven optimization, with
a proven ability to grow audiences and
drive meaningful engagement.
Experienced in managing multiple
clients and collaborating directly with
leadership to maintain consistent
brand voice and deliver measurable impact.
Working with well known companies like; Airbnb, Sephora and Sunglass Hut.
- Joined November 2025
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Other
More experts in Minneapolis, United States
Work experience· 6 roles
Social media management for remote work campaigns; oversaw cross-platform content and engagement initiatives across Instagram, TikTok, Facebook, and LinkedIn; collaborated with product and marketing teams to optimize messaging.
Remote role managing Airbnb's social media presence; crafted creative content strategies in collaboration with in-house design and marketing teams; optimized engagement and reach through real-time content updates and trend monitoring; supported brand storytelling and seasonal campaigns across multiple platforms; helped launch product campaigns for luxury brands through cohesive cross-platform messaging.
Captured and edited lifestyle imagery for local social media accounts and internal brand showcases. Analyzed customer engagement and feedback to refine campaign messaging and visual direction. Partnered with store leadership to maintain consistent visual merchandising that supported campaign goals. Assisted in the launch of product campaigns for luxury brands like Ray-Ban, Prada, and Versace, ensuring cohesive cross-platform messaging.
Education
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