Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a hands-on, results-driven executive who brings something rare to the table: deep expertise across both marketing and media. From board room brand strategy to performance media plans, I know how to build brands, scale teams, and deliver campaigns that actually move the needle. Over the course of my career, I’ve led marketing and media for global giants like NBC Universal, Canon, Qualcomm, SharkNinja, as well as ambitious challenger brands like Gaumont, Sparkling ICE, and Dr. Schär. I’ve helped launch new products, reimagine legacy brands, and accelerate revenue across DTC, CPG, tech, wellness, tourism, and entertainment. I lead with a strong POV, a collaborative spirit, and a relentless focus on results. I ask the right questions, get to the root of the challenge, and build smart, creative, integrated solutions that drive measurable business impact, without the red tape. I don’t just lead marketing and media, I live it. I bring passion, precision, and a proven track record to every brand I touch, always focused on what matters most: measurable business impact. Because marketing should move more than minds, it should move markets.…I'm a hands-on, results-driven executive who brings something rare to the table: deep expertise across both marketing and media. From board room brand strategy to performance media plans, I know how to build brands, scale teams, and deliver campaigns that actually move the needle. Over the course of my career, I’ve led marketing and media for global giants like NBC Universal, Canon, Qualcomm, SharkNinja, as well as ambitious challenger brands like Gaumont, Sparkling ICE, and Dr. Schär. I’ve helped launch new products, reimagine legacy brands, and accelerate revenue across DTC, CPG, tech, wellness, tourism, and entertainment. I lead with a strong POV, a collaborative spirit, and a relentless focus on results. I ask the right questions, get to the root of the challenge, and build smart, creative, integrated solutions that drive measurable business impact, without the red tape. I don’t just lead marketing and media, I live it. I bring passion, precision, and a proven track record to every brand I touch, always focused on what matters most: measurable business impact. Because marketing should move more than minds, it should move markets.

Cherie Johnson

Creative Director, Brand Strategist, Marketing Strategist, +2





I'm a hands-on, results-driven executive who brings something rare to the table: deep expertise across both marketing and media. From board room brand strategy to performance media plans, I know how to build brands, scale teams, and deliver campaigns that actually move the needle. Over the course of my career, I’ve led marketing and media for global giants like NBC Universal, Canon, Qualcomm, SharkNinja, as well as ambitious challenger brands like Gaumont, Sparkling ICE, and Dr. Schär. I’ve helped launch new products, reimagine legacy brands, and accelerate revenue across DTC, CPG, tech, wellness, tourism, and entertainment. I lead with a strong POV, a collaborative spirit, and a relentless focus on results. I ask the right questions, get to the root of the challenge, and build smart, creative, integrated solutions that drive measurable business impact, without the red tape. I don’t just lead marketing and media, I live it. I bring passion, precision, and a proven track record to every brand I touch, always focused on what matters most: measurable business impact. Because marketing should move more than minds, it should move markets.…I'm a hands-on, results-driven executive who brings something rare to the table: deep expertise across both marketing and media. From board room brand strategy to performance media plans, I know how to build brands, scale teams, and deliver campaigns that actually move the needle. Over the course of my career, I’ve led marketing and media for global giants like NBC Universal, Canon, Qualcomm, SharkNinja, as well as ambitious challenger brands like Gaumont, Sparkling ICE, and Dr. Schär. I’ve helped launch new products, reimagine legacy brands, and accelerate revenue across DTC, CPG, tech, wellness, tourism, and entertainment. I lead with a strong POV, a collaborative spirit, and a relentless focus on results. I ask the right questions, get to the root of the challenge, and build smart, creative, integrated solutions that drive measurable business impact, without the red tape. I don’t just lead marketing and media, I live it. I bring passion, precision, and a proven track record to every brand I touch, always focused on what matters most: measurable business impact. Because marketing should move more than minds, it should move markets.

Available to hire

I’m a hands-on, results-driven executive who brings something rare to the table: deep expertise across both marketing and media. From board room brand strategy to performance media plans, I know how to build brands, scale teams, and deliver campaigns that actually move the needle.

Over the course of my career, I’ve led marketing and media for global giants like NBC Universal, Canon, Qualcomm, SharkNinja, as well as ambitious challenger brands like Gaumont, Sparkling ICE, and Dr. Schär. I’ve helped launch new products, reimagine legacy brands, and accelerate revenue across DTC, CPG, tech, wellness, tourism, and entertainment. I lead with a strong POV, a collaborative spirit, and a relentless focus on results. I ask the right questions, get to the root of the challenge, and build smart, creative, integrated solutions that drive measurable business impact, without the red tape. I don’t just lead marketing and media, I live it. I bring passion, precision, and a proven track record to every brand I touch, always focused on what matters most: measurable business impact. Because marketing should move more than minds, it should move markets.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SVP, Managing Director at Aboutique

January 1, 2024 - November 10, 2025

Lead the agency’s evolution into an insight-driven, growth-focused media and brand consultancy. Defined go-to-market strategy across brand, media, and technology; built and mentored a high-performing team; secured mission-aligned clients; integrated AI-powered planning and measurement tools to accelerate delivery and outcomes.

Global Head of Strategy, Media Planning, Social, Influencer & PR at SharkNinja

December 31, 2024 - December 31, 2024

Recruited to unify and modernize Shark Ninja’s media and marketing ecosystem. Led end-to-end, insight-led strategies that accelerated growth across CPG, tech, wellness, and beyond; built a scalable global plan; coordinated cross-functional teams across paid, earned, owned media; implemented AI-enabled planning and measurement tools.

Vice President – Media Strategy & Account Management at MRM

December 31, 2023 - December 31, 2023

Led cross-functional teams and developed data-driven, multi-channel media plans for top-tier clients in B2B and B2C. Drove 15%+ growth among qualified leads; merged consumer data, category knowledge, and cultural intelligence to inform campaigns; delivered ROI-focused, insight-led initiatives.

Vice President – Media Strategy & Account Management at HLK

December 31, 2022 - December 31, 2022

Built and managed a 30+ person media team; launched an integrated in-house planning framework; delivered YoY growth, cost efficiencies, and a unified paid/earned/owned/social approach to media planning and execution.

Director & Department Head – Media Services at Connelly Partners

December 31, 2020 - December 31, 2020

Recruited to modernize the agency’s media services; led a 15-person team; implemented data-backed planning; secured major accounts; built vendor relationships; introduced integrated planning to accelerate delivery.

Senior Vice President – Marketing & Public Relations at Gaumont Film & Television

December 31, 2019 - December 31, 2019

Led U.S. theatrical marketing and global TV distribution marketing; oversaw brand voice and marketing assets across theatrical, streaming, and distribution; collaborated with international teams to ensure cohesive brand positioning and campaigns.

Managing Director – West Coast at Kinetic World Wide

December 31, 2017 - December 31, 2017

Led the West Coast office of the world’s leading planner and digital innovator in out-of-home and digital media. Oversaw growth, client relationships, and strategic, multi-channel campaign execution across entertainment, consumer, and tech sectors.

Executive Director – Media, Marketing, Promotions, & Partnerships at Horizon Media

December 31, 2013 - December 31, 2013

Led all multi-channel campaigns for NBC Universal; built an in-house Promotions Department; negotiated media partnerships across TV, digital, print, and OOH to ensure cost efficiency and campaign impact; delivered cross-vertical campaigns for Entertainment, QSR, Apparel, Toys, and Automotive; trusted advisor for NBC Television Network, Bravo, USA, Syfy, MSNBC, and more.

Vice President, Brand Group Director at Horizon Media

December 31, 2009 - December 31, 2009

Led all media strategy and cross-functional execution for a portfolio of power-house clients, notably NBC Universal. Oversaw planning, buying, and promotional integration across all media channels, while managing a 12-person team and building deep client partnerships.