I'm an award-winning founder, creative strategist, and brand partnerships leader with 20+ years experience building globally recognised brands, driving market expansion, and delivering high-impact collaborations across lifestyle, luxury interiors, entertainment and consumer goods. My background spans founding internationally awarded brand Merino Kids, Hushaberry, managing large global sales networks, executing cross-market sponsorships, and delivering cultural partnerships with organisations like Land Rover, Veuve Clicquot, the Royal Family - Campaign for Wool, Chelsea & Westminster Hospital, and NZTE - LA Fashion Week. I bring a rare blend of entrepreneurial leadership, creative marketing, commercial strategy, and partnership development. Leaning deeper into Web3 culture and the evolution of digital ecosystems, while exploring vibe coding as a creative-technical discipline that enhances how I design, prototype, and orchestrate future-forward brand experiences. I’ve led brand development from concept to launch across multiple markets, built and managed global distributor networks, and delivered high-profile collaborations and activations for luxury and consumer brands. I’m passionate about weaving storytelling, culture, and community into measurable business value, and I’m excited to keep innovating at the intersection of brand, technology, and experiential design.…I'm an award-winning founder, creative strategist, and brand partnerships leader with 20+ years experience building globally recognised brands, driving market expansion, and delivering high-impact collaborations across lifestyle, luxury interiors, entertainment and consumer goods. My background spans founding internationally awarded brand Merino Kids, Hushaberry, managing large global sales networks, executing cross-market sponsorships, and delivering cultural partnerships with organisations like Land Rover, Veuve Clicquot, the Royal Family - Campaign for Wool, Chelsea & Westminster Hospital, and NZTE - LA Fashion Week. I bring a rare blend of entrepreneurial leadership, creative marketing, commercial strategy, and partnership development. Leaning deeper into Web3 culture and the evolution of digital ecosystems, while exploring vibe coding as a creative-technical discipline that enhances how I design, prototype, and orchestrate future-forward brand experiences. I’ve led brand development from concept to launch across multiple markets, built and managed global distributor networks, and delivered high-profile collaborations and activations for luxury and consumer brands. I’m passionate about weaving storytelling, culture, and community into measurable business value, and I’m excited to keep innovating at the intersection of brand, technology, and experiential design.WWWW…