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I'm Mercy Buola, a seasoned Social Media Manager with a passion for building vibrant communities and crafting content that resonates with African parents in the diaspora. I specialize in diaspora-focused parenting, culture, and children's confidence, delivering tailored content strategies that drive engagement. Currently based in Lagos, Nigeria, I lead multi-platform campaigns, grow audiences through relatable carousels, reels, and testimonial-driven posts, and guide campaigns like Thriving in Diaspora Course and Summer Bootcamp to boost enrollment and impact.…I'm Mercy Buola, a seasoned Social Media Manager with a passion for building vibrant communities and crafting content that resonates with African parents in the diaspora. I specialize in diaspora-focused parenting, culture, and children's confidence, delivering tailored content strategies that drive engagement. Currently based in Lagos, Nigeria, I lead multi-platform campaigns, grow audiences through relatable carousels, reels, and testimonial-driven posts, and guide campaigns like Thriving in Diaspora Course and Summer Bootcamp to boost enrollment and impact.

Mercy Buola

Content Creator, Content Strategist, Graphic Designer, +6

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I'm Mercy Buola, a seasoned Social Media Manager with a passion for building vibrant communities and crafting content that resonates with African parents in the diaspora. I specialize in diaspora-focused parenting, culture, and children's confidence, delivering tailored content strategies that drive engagement. Currently based in Lagos, Nigeria, I lead multi-platform campaigns, grow audiences through relatable carousels, reels, and testimonial-driven posts, and guide campaigns like Thriving in Diaspora Course and Summer Bootcamp to boost enrollment and impact.…I'm Mercy Buola, a seasoned Social Media Manager with a passion for building vibrant communities and crafting content that resonates with African parents in the diaspora. I specialize in diaspora-focused parenting, culture, and children's confidence, delivering tailored content strategies that drive engagement. Currently based in Lagos, Nigeria, I lead multi-platform campaigns, grow audiences through relatable carousels, reels, and testimonial-driven posts, and guide campaigns like Thriving in Diaspora Course and Summer Bootcamp to boost enrollment and impact.

Available to hire

I’m Mercy Buola, a seasoned Social Media Manager with a passion for building vibrant communities and crafting content that resonates with African parents in the diaspora. I specialize in diaspora-focused parenting, culture, and children’s confidence, delivering tailored content strategies that drive engagement.

Currently based in Lagos, Nigeria, I lead multi-platform campaigns, grow audiences through relatable carousels, reels, and testimonial-driven posts, and guide campaigns like Thriving in Diaspora Course and Summer Bootcamp to boost enrollment and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Fashion by MBX (formerly UNIBEN Vogue)

May 1, 2024 - May 1, 2024

Managed social media presence for Fashion by MBX Instagram page, a student-run fashion magazine. Increased follower base through engaging content, Reels and Infographics. Developed and implemented trending topics to promote events and magazine launches.

Social Media Manager at Young Saved and Beautiful Podcast

December 1, 2024 - November 10, 2025

Developed and executed content strategy to increase audience engagement and podcast visibility; managed and grew social media presence on Instagram; created compelling graphics and videos to promote podcast episodes; analyzed social media data to provide insights to optimize strategy.

Social Media Manager at Balsky Catering Services

March 1, 2025 - March 1, 2025

Managed and curated content for Balsky Restaurant's social media channels; increased brand awareness and attracted new customers through targeted campaigns.

Intern Broadcaster at Trend 100.9FM

April 1, 2024 - April 1, 2024

Program production; conducted interviews; advertising copywriting; script writing.

Social Media Manager & Researcher at ThreadIt

February 1, 2025 - November 10, 2025

Created and managed the LinkedIn and X page; Conducted research on sustainable fashion brands and SDG campaigns; developed and implemented social media strategies to promote brand awareness; analyzed performance metrics to optimize content and improve engagement rates; managed social media presence, including trend research and hashtag research.

Social Media Manager at FashionbyMBX (formerly UNIBEN Vogue)

May 1, 2024 - May 1, 2024

Managed the Instagram presence for Fashion by MBX, a student-run fashion magazine. Increased follower base through engaging content, Reels, and infographics; developed and implementedTrending topics to promote events and magazine launches.

Social Media Manager at The Exceptional Children's Tribe

July 1, 2025 - Present

Develop content strategies tail ored for African parents in the diaspora focusing on parenting, culture, and children's confidence; manage social platforms; lead campaigns for programs like Thriving in Diaspora Course and Summer Conference; build community trust through storytelling and emotional CTAs.

Social Media Manager at Thread It Africa

February 1, 2025 - Present

Manage LinkedIn and X (Twitter) presence, position the brand as a thought leader in African sustainable fashion; research sustainable fashion brands and SDG campaigns for content development; write editorial-style posts highlighting artisan recognition, mindful consumption, and women's role in fashion; analyze metrics to improve engagement and reach.

Social Media Manager at Fashion by MBX (formerly UNIBEN Vogue)

January 1, 2022 - Present

Directed Instagram content for a student-run fashion magazine; wrote editorial-style content; increased audience through engaging Reels and trend-driven posts; promoted fashion events and magazine launches with innovative campaigns.