Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Lea Smid, a web merchandiser with 5 years of experience across sectors including ready-to-wear, cosmetics, furniture, optics and jewelry. I master digital marketing channels and, in particular, product catalog management, e-merchandising and coordinating international teams to align marketing and sales goals. I'm looking for new challenges to grow visitors and buyers on an e-commerce site. I enjoy translating business needs into actionable plans, coordinating cross-functional teams, and delivering data-driven improvements through KPI analysis, SEO optimization, and cross-selling strategies.…I'm Lea Smid, a web merchandiser with 5 years of experience across sectors including ready-to-wear, cosmetics, furniture, optics and jewelry. I master digital marketing channels and, in particular, product catalog management, e-merchandising and coordinating international teams to align marketing and sales goals. I'm looking for new challenges to grow visitors and buyers on an e-commerce site. I enjoy translating business needs into actionable plans, coordinating cross-functional teams, and delivering data-driven improvements through KPI analysis, SEO optimization, and cross-selling strategies.

Lea Smid

Project Manager, Merchandiser, Web Designer, +1





I'm Lea Smid, a web merchandiser with 5 years of experience across sectors including ready-to-wear, cosmetics, furniture, optics and jewelry. I master digital marketing channels and, in particular, product catalog management, e-merchandising and coordinating international teams to align marketing and sales goals. I'm looking for new challenges to grow visitors and buyers on an e-commerce site. I enjoy translating business needs into actionable plans, coordinating cross-functional teams, and delivering data-driven improvements through KPI analysis, SEO optimization, and cross-selling strategies.…I'm Lea Smid, a web merchandiser with 5 years of experience across sectors including ready-to-wear, cosmetics, furniture, optics and jewelry. I master digital marketing channels and, in particular, product catalog management, e-merchandising and coordinating international teams to align marketing and sales goals. I'm looking for new challenges to grow visitors and buyers on an e-commerce site. I enjoy translating business needs into actionable plans, coordinating cross-functional teams, and delivering data-driven improvements through KPI analysis, SEO optimization, and cross-selling strategies.

Available to hire

I’m Lea Smid, a web merchandiser with 5 years of experience across sectors including ready-to-wear, cosmetics, furniture, optics and jewelry. I master digital marketing channels and, in particular, product catalog management, e-merchandising and coordinating international teams to align marketing and sales goals.

I’m looking for new challenges to grow visitors and buyers on an e-commerce site. I enjoy translating business needs into actionable plans, coordinating cross-functional teams, and delivering data-driven improvements through KPI analysis, SEO optimization, and cross-selling strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

German

Advanced

Work Experience

E-commerce Project Manager at Princesse Tam Tam

August 31, 2025 - August 31, 2025

Responsible for the product catalog (800 products per collection and 2 collections per year) and commercial operations within the ecommerce team of 10. Managed uploading of collections on French/English/German sites, created product sheets, coordinated translations, managed prices and inventory, analyzed KPIs, optimized e-merchandising, and led development project management. Produced Jira tickets and recipes for site elements; supported homepage, banners and category pages. Served as the main contact between stakeholders, translated business needs into technical tickets, and ensured on-time delivery through agile collaboration with IT and business teams. When delays occurred, organized frequent meetings and accelerated resolutions with suppliers and sales reps.

Project Manager (Intern) at CELIO

September 1, 2018 - September 1, 2018

Key contributor and business coordinator for the launch of the e-commerce site and Store To Web Belgium project. Acted as a conductor between stakeholders (e-commerce director for France and Belgium, IT teams, and business teams) to validate each step of the site creation. Managed sprint-based testing and validation, translated business needs into Jira tickets, and ensured on-time delivery of site evolutions.

Digital Project Manager at ARAVATI

July 31, 2017 - July 31, 2017

Redesign of the company’s website with a 3-month deadline, project support for brand identity update. Defined client needs, conducted benchmarking, created site structure, wrote content (including job descriptions and testimonials), briefed and coordinated with the agency, and organized photoshoots and video shoots. Delivered the project within the given timeframe.

Marketing Digital Assistant (Internship) at MADE

July 31, 2015 - July 31, 2015

Performance analysis of the site using Google Analytics (visitors, new visitors, bounce rate, orders, etc.). Updated product catalog, proposed content, performed e-merchandising, conducted benchmarks, managed social media, and administered Magento CMS.