Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a digital marketing professional with 5 years focused on SEO and content marketing, shaping organic growth for SaaS and B2B brands. I have built and mentored a 6-member SEO team and led cross-functional initiatives across product, paid media, and outbound sales to accelerate revenue. I bring hands-on expertise in GA4, SEMrush, Ahrefs, Moz, and WordPress, and I thrive on aligning SEO with revenue goals through data-driven landing pages, nurture tracks, and cross-channel campaigns that shorten the sales cycle and boost demo bookings.…I am a digital marketing professional with 5 years focused on SEO and content marketing, shaping organic growth for SaaS and B2B brands. I have built and mentored a 6-member SEO team and led cross-functional initiatives across product, paid media, and outbound sales to accelerate revenue. I bring hands-on expertise in GA4, SEMrush, Ahrefs, Moz, and WordPress, and I thrive on aligning SEO with revenue goals through data-driven landing pages, nurture tracks, and cross-channel campaigns that shorten the sales cycle and boost demo bookings.

RIJOY BHOWMICK

Digital Marketer, Marketing Strategist, Growth Marketer, +1





I am a digital marketing professional with 5 years focused on SEO and content marketing, shaping organic growth for SaaS and B2B brands. I have built and mentored a 6-member SEO team and led cross-functional initiatives across product, paid media, and outbound sales to accelerate revenue. I bring hands-on expertise in GA4, SEMrush, Ahrefs, Moz, and WordPress, and I thrive on aligning SEO with revenue goals through data-driven landing pages, nurture tracks, and cross-channel campaigns that shorten the sales cycle and boost demo bookings.…I am a digital marketing professional with 5 years focused on SEO and content marketing, shaping organic growth for SaaS and B2B brands. I have built and mentored a 6-member SEO team and led cross-functional initiatives across product, paid media, and outbound sales to accelerate revenue. I bring hands-on expertise in GA4, SEMrush, Ahrefs, Moz, and WordPress, and I thrive on aligning SEO with revenue goals through data-driven landing pages, nurture tracks, and cross-channel campaigns that shorten the sales cycle and boost demo bookings.

Available to hire

I am a digital marketing professional with 5 years focused on SEO and content marketing, shaping organic growth for SaaS and B2B brands. I have built and mentored a 6-member SEO team and led cross-functional initiatives across product, paid media, and outbound sales to accelerate revenue. I bring hands-on expertise in GA4, SEMrush, Ahrefs, Moz, and WordPress, and I thrive on aligning SEO with revenue goals through data-driven landing pages, nurture tracks, and cross-channel campaigns that shorten the sales cycle and boost demo bookings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Growth Marketing Manager at Swaniti Initiative

July 1, 2025 - July 1, 2025

Owned end-to-end SEO roadmap for gov-tech SaaS; grew organic sessions from 42k to 103k (+146% YoY). Led a 6-member SEO & content squad; managed four concurrent business lines with a ₹3.2 Cr annual budget; delivered 4.1× blended ROAS and cut CPL by 38%. Built 15 long-form SEO-driven landing pages and 4 late-stage nurture tracks; partnered with outbound SDRs to map 70 money keywords to late-funnel pages, and integrated with product launches and PPC to shorten cycles. Drove 28% of SEO leads to SQL; established weekly KPI dashboards tracking leads, CAC, SERP rank. Cross-functional collaboration with product, PPC, and LinkedIn campaigns reduced Google Ads CPL by 38% via negative keyword optimization and targeted ad copy hooks.

Project Manager and Quality Controller at Digital Neighbour

September 30, 2024 - September 30, 2024

Managed end-to-end delivery of 18 WordPress/Shopify websites across real-estate, healthcare & e-commerce; oversaw 6-member dev-design pod; 100% on-time, within-budget launches (portfolio ₹1.05 Crore). Created detailed project charters, Gantt charts & sprint backlogs; instituted daily stand-ups that reduced average build cycle by ~20% (8 weeks → 6.5 weeks). Implemented comprehensive QA checklists (W3C validation, Core Web Vitals, ADA 2.1, security headers); achieved 0 critical bugs at launch and 98% client UAT sign-off on first submission. Introduced reusable theme framework + Gutenberg block library; cut future development hours by 30% and raised team utilization by 18%.

Digital Marketing Strategist & Content Specialist at UrsDigitally

July 31, 2023 - July 31, 2023

Managed 15 B2C brands with combined ₹6 Crore annual digital spend; delivered average ROAS 4.3× vs. target 2.5×. Achieved 95% lift in aggregate organic sessions (135k → 263k) via technical SEO fixes, backlink outreach (+1,200 referring domains) and a 40-article topical-map strategy. Launched Instagram Reels ads generating 8.2M impressions, 312k landing-page visits and 21k first-purchase conversions at ₹67 CPA. Mentored 4 junior executives; synced 18k MQLs from HubSpot to Salesforce; built Pardot nurture tracks (5-email drip) that converted 28% to SQL and shortened the sales cycle by 12 days.

SEO & Content Executive at HM Digital Marketing Agency

December 31, 2022 - December 31, 2022

Conducted 50+ SEO audits using SEMrush & Screaming Frog; resolved 1,900 high-priority issues, cutting average page-load time from 1.9s to 0.9s and increasing Core Web Vitals pass rate to 92%. Led high-budget Facebook/Instagram funnels for client, scaling monthly ad spend from ₹1.5L to ₹6L while maintaining 4.5× ROAS and 120% CTR uplift. Created keyword-cluster content briefs driving ~70% growth in blog traffic; secured 37 featured snippets; produced social & organic content driving first-page rankings and 300% organic leads.

Digital Marketing & Design Executive at Esigners

December 31, 2021 - December 31, 2021

Designed 250+ high-converting creatives and 18 WordPress/Elementor landing pages; A/B tests lifted conversion rates by 150% and reduced churn by 130%. Built Mailchimp automations (welcome, cart-abandon, re-engagement) driving ₹1.1 Crore incremental revenue and 28% average open rate. Managed a portfolio of 12 SMB clients with upsell design + CRO retainers delivering 65% YoY revenue growth.