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Marketing strategist and copywriter with 8+ years of experience. Specialising in healthcare practitioners and brands, third sector, sustainability, and online course/product launches. I use audience-centric messaging and voice-of-customer research to inform copy so that it attracts and converts the right audience - because copy without strategy is just pretty words. I manage projects from discovery through to delivery, developing messaging frameworks, email strategies, content plans, and sales copy for launches, websites and campaigns.…Marketing strategist and copywriter with 8+ years of experience. Specialising in healthcare practitioners and brands, third sector, sustainability, and online course/product launches. I use audience-centric messaging and voice-of-customer research to inform copy so that it attracts and converts the right audience - because copy without strategy is just pretty words. I manage projects from discovery through to delivery, developing messaging frameworks, email strategies, content plans, and sales copy for launches, websites and campaigns.

Jess S

Copywriter, Marketing Strategist, Content Strategist, +1

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Marketing strategist and copywriter with 8+ years of experience. Specialising in healthcare practitioners and brands, third sector, sustainability, and online course/product launches. I use audience-centric messaging and voice-of-customer research to inform copy so that it attracts and converts the right audience - because copy without strategy is just pretty words. I manage projects from discovery through to delivery, developing messaging frameworks, email strategies, content plans, and sales copy for launches, websites and campaigns.…Marketing strategist and copywriter with 8+ years of experience. Specialising in healthcare practitioners and brands, third sector, sustainability, and online course/product launches. I use audience-centric messaging and voice-of-customer research to inform copy so that it attracts and converts the right audience - because copy without strategy is just pretty words. I manage projects from discovery through to delivery, developing messaging frameworks, email strategies, content plans, and sales copy for launches, websites and campaigns.

Available to hire

Marketing strategist and copywriter with 8+ years of experience. Specialising in healthcare practitioners and brands, third sector, sustainability, and online course/product launches.

I use audience-centric messaging and voice-of-customer research to inform copy so that it attracts and converts the right audience - because copy without strategy is just pretty words.

I manage projects from discovery through to delivery, developing messaging frameworks, email strategies, content plans, and sales copy for launches, websites and campaigns.

Skills

Experience Level

Copywriting

Expert

Email Marketing

Expert

Freelance Gig

Expert

Intermediate

Canva

Intermediate

WordPress

Intermediate

Language

English

Fluent

Work Experience

Senior Communications Coordinator (Promoted from Communications Coordinator) at FIGO (International Federation of Gynecology and Obstetrics)

January 1, 2020 - June 30, 2021

Developed and implemented communications strategy, led weekly content meetings, owned content strategy/plan, and collaborated with UN and WHO on messaging. Managed, wrote, edited, sourced and published content for website and newsletter; supervised a junior team member during staff shortages; produced empathetic and evidence-led copy for sensitive topics.

Marketing & Crew Engagement Executive at Portfolio Partners

September 1, 2018 - December 31, 2019

Managed most company marketing and copywriting activities as the sole marketing hire; owned Twitter and LinkedIn accounts, restarted and grew Instagram; developed content strategy, created social content and newsletters; managed Ryanair client relationship; organized crew events and budget management.

Project Assistant / Marketing & Digital Intern at Eye to Eye Media

October 1, 2017 - August 31, 2018

Supported marketing and digital initiatives for delicious. Magazine and Healthy Food Guide magazines; contributed to content and campaigns in marketing and digital roles.