I’m a commercially focused marketing leader with global experience spanning startups and FTSE100s across B2B and B2C, particularly in Tech including SaaS and AI.
I specialise in rapid delivery of budget-driven, ROI-focused, time-critical projects, leading full-funnel, data-driven strategies to maximise pipeline acquisition, BD and retention while improving customer journeys.
I’m comfortable negotiating at C-level and have worked in over 26 countries, giving me a deep understanding of multicultural business. I lead cross-functional, international teams of up to 35, driving from the front to ensure P&L goals are met and exceeded.
Highlights from my career include delivering 165% of the 2021 SQL target at Avetta, a 143% increase in MQLs in 4 months at Feefo, 24% year-on-year pipeline growth (with 31% budget uplift) at SAP Concur, and over 300% pipeline growth in Marketing-Attributed leads at Data Interchange.
I’ve won international awards for Marketing, Communications, and eCommerce, including 2023 B2B Team of the Year.
I’m known for strategic vision, hands-on execution, and building high-performing teams that deliver measurable business impact.
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