I'm a commercially focused marketing leader with global experience spanning startups and FTSE100s across B2B and B2C, particularly in Tech including SaaS and AI. I specialise in rapid delivery of budget-driven, ROI-focused, time-critical projects, leading full-funnel, data-driven strategies to maximise pipeline acquisition, BD and retention while improving customer journeys. I’m comfortable negotiating at C-level and have worked in over 26 countries, giving me a deep understanding of multicultural business. I lead cross-functional, international teams of up to 35, driving from the front to ensure P&L goals are met and exceeded. Highlights from my career include delivering 165% of the 2021 SQL target at Avetta, a 143% increase in MQLs in 4 months at Feefo, 24% year-on-year pipeline growth (with 31% budget uplift) at SAP Concur, and over 300% pipeline growth in Marketing-Attributed leads at Data Interchange. I’ve won international awards for Marketing, Communications, and eCommerce, including 2023 B2B Team of the Year. I’m known for strategic vision, hands-on execution, and building high-performing teams that deliver measurable business impact.

Keith Reed

I'm a commercially focused marketing leader with global experience spanning startups and FTSE100s across B2B and B2C, particularly in Tech including SaaS and AI. I specialise in rapid delivery of budget-driven, ROI-focused, time-critical projects, leading full-funnel, data-driven strategies to maximise pipeline acquisition, BD and retention while improving customer journeys. I’m comfortable negotiating at C-level and have worked in over 26 countries, giving me a deep understanding of multicultural business. I lead cross-functional, international teams of up to 35, driving from the front to ensure P&L goals are met and exceeded. Highlights from my career include delivering 165% of the 2021 SQL target at Avetta, a 143% increase in MQLs in 4 months at Feefo, 24% year-on-year pipeline growth (with 31% budget uplift) at SAP Concur, and over 300% pipeline growth in Marketing-Attributed leads at Data Interchange. I’ve won international awards for Marketing, Communications, and eCommerce, including 2023 B2B Team of the Year. I’m known for strategic vision, hands-on execution, and building high-performing teams that deliver measurable business impact.

Available to hire

I’m a commercially focused marketing leader with global experience spanning startups and FTSE100s across B2B and B2C, particularly in Tech including SaaS and AI.

I specialise in rapid delivery of budget-driven, ROI-focused, time-critical projects, leading full-funnel, data-driven strategies to maximise pipeline acquisition, BD and retention while improving customer journeys.

I’m comfortable negotiating at C-level and have worked in over 26 countries, giving me a deep understanding of multicultural business. I lead cross-functional, international teams of up to 35, driving from the front to ensure P&L goals are met and exceeded.

Highlights from my career include delivering 165% of the 2021 SQL target at Avetta, a 143% increase in MQLs in 4 months at Feefo, 24% year-on-year pipeline growth (with 31% budget uplift) at SAP Concur, and over 300% pipeline growth in Marketing-Attributed leads at Data Interchange.

I’ve won international awards for Marketing, Communications, and eCommerce, including 2023 B2B Team of the Year.

I’m known for strategic vision, hands-on execution, and building high-performing teams that deliver measurable business impact.

See more

Language

English
Fluent

Work Experience

B2B Marketing Lead at UNBIASED
October 15, 2025 - October 15, 2025
Driving revenue growth across top 100 UK/US financial advisory firms through strategic marketing initiatives, including AI-powered workflows and intelligent automation. Building multi-channel demand generation programmes that accelerate pipeline velocity and conversion. Hiring and leading technically skilled teams with full P&L accountability.
Fractional Marketing Lead at ENDERSHAM
May 1, 2025 - May 1, 2025
Originating the marketing leadership role, reporting to the CEO, mandated to build the marketing department, develop brand presence and deliver lead generation & full funnel development. Recruiting marketing staff, sourcing agencies & suppliers including marketing stack systems.
North EMEA Partner Marketing Lead at CELONIS
April 1, 2024 - April 1, 2024
Directing all partner marketing strategy, relationships and ROI across North EMEA. Daily global engagement with 15+ partners, delivering dozens of parallel campaigns & activities; sales enablement.
Head of Growth & Digital (Inside Sales) at MITIE
February 1, 2023 - February 1, 2023
Leading the Group Marketing team. Created the Inside Sales function in close sync with the COO, CMO and Sales Leadership; delivering over £100m of pipeline in 4 months; winning 2023 B2B Marketing Awards – Team of the Year.
Marketing Director at KYCKR
March 1, 2022 - March 1, 2022
Directed marketing & communications; multi-channel demand generation; global market planning; staff hiring; sales enablement; MQL growth (8x in 4 months) and programme delivery.
EMEA Marketing Head at AVETTA
August 1, 2020 - August 1, 2020
Led EMEA marketing, including strategic planning and budget management; delivered 165% of SQL target; directed fifteen events with ROI-positive outcomes; full-stack campaign leadership.
EMEA Marketing Director at TRAVELPORT
November 1, 2019 - November 1, 2019
Directing pan-EMEA activity, transformation of a remote marketing team of 14 across 9 local offices; delivered 22% YoY MQL growth for 2020; oversaw strategy, events and retention across the region.
Senior Director Marketing – EMEA at SAP CONCUR
November 1, 2019 - November 1, 2019
Member of Global Marketing and EMEA Leadership teams. Opened 8 new markets across EMEA; grew marketing headcount from 23 to 45; directed €5.4m regional budget; oversaw 50+ events/year; cross-functional leadership with Sales & BD.
EMEA eCommerce & Marketing Director – B2B & B2C at TREND MICRO
December 1, 2011 - December 1, 2011
Directed online sales and marketing across EMEA; expanded from 4 to 16 markets; 146% revenue growth from email marketing; 12:1 ROI; 74% YoY growth; won multiple awards; led cross-functional teams.

Education

Add your educational history here.

Qualifications

BA (Hons)
January 11, 2030 - November 10, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Financial Services, Media & Entertainment, Other