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Hi, I’m Sara Ghasemi Gilavan, a Product Designer with over five years of experience shaping fintech products and complex back-office/admin panels. I’m passionate about user-centered design, problem solving, and collaboration, and I strive to transform ideas into intuitive, business-impactful solutions. I thrive in collaborative teams and enjoy conducting usability studies, interviews, and data-driven analysis to optimize performance, conversions, and user satisfaction. I’m seeking a challenging role to continue growing as part of an expert team.…Hi, I’m Sara Ghasemi Gilavan, a Product Designer with over five years of experience shaping fintech products and complex back-office/admin panels. I’m passionate about user-centered design, problem solving, and collaboration, and I strive to transform ideas into intuitive, business-impactful solutions. I thrive in collaborative teams and enjoy conducting usability studies, interviews, and data-driven analysis to optimize performance, conversions, and user satisfaction. I’m seeking a challenging role to continue growing as part of an expert team.

Sara Ghasemi Gilavan

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Sara Ghasemi Gilavan, a Product Designer with over five years of experience shaping fintech products and complex back-office/admin panels. I’m passionate about user-centered design, problem solving, and collaboration, and I strive to transform ideas into intuitive, business-impactful solutions. I thrive in collaborative teams and enjoy conducting usability studies, interviews, and data-driven analysis to optimize performance, conversions, and user satisfaction. I’m seeking a challenging role to continue growing as part of an expert team.…Hi, I’m Sara Ghasemi Gilavan, a Product Designer with over five years of experience shaping fintech products and complex back-office/admin panels. I’m passionate about user-centered design, problem solving, and collaboration, and I strive to transform ideas into intuitive, business-impactful solutions. I thrive in collaborative teams and enjoy conducting usability studies, interviews, and data-driven analysis to optimize performance, conversions, and user satisfaction. I’m seeking a challenging role to continue growing as part of an expert team.

Available to hire

Hi, I’m Sara Ghasemi Gilavan, a Product Designer with over five years of experience shaping fintech products and complex back-office/admin panels. I’m passionate about user-centered design, problem solving, and collaboration, and I strive to transform ideas into intuitive, business-impactful solutions.

I thrive in collaborative teams and enjoy conducting usability studies, interviews, and data-driven analysis to optimize performance, conversions, and user satisfaction. I’m seeking a challenging role to continue growing as part of an expert team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Korean

Beginner

Work Experience

Product Designer at Bazaarpay

January 1, 2025 - November 10, 2025

Expand and improve design system. Redesign merchant panel.

Product Designer at DG Shahr Marketplace

January 1, 2025 - January 1, 2025

Enhancement on login. Redesign Supplier admin panel. Supplier registration flow design.

Product Design Lead at Tabdeal Exchange

January 1, 2024 - January 1, 2024

Improved margin, deposit & withdraw, verification, trade, swap, etc. user experience through usability testing, interview & data analysis. Utilized data-driven insights and tools like Meta-base and GA4 to optimize product performance. Facilitated effective communication between board, technical, marketing, and support teams for user-centric product management. Onboarded new members and led product design team.

UI/UX Designer at LeadoLean Startup

January 1, 2021 - January 1, 2021

Conducted UX research, competitor analysis, user journey and user-flow on Miro, UI design.

UI/UX Designer at Copysho Startup

January 1, 2022 - January 1, 2022

Benchmark, UI design on Figma, prototype, pitch deck, business plan.

Content and Graphic at Academy Method

January 1, 2021 - January 1, 2021

Designed Instagram banners, designed posters, produced Instagram content.

Product Designer at Bazaar-pay

January 1, 2020 - Present

Expanded and improved the UI kit to facilitate and streamline the development process. Redesigned the merchant panel, auto-recharge, direct debit, website landing, and wallet recharge flows; for example, retained suggested amounts in wallet recharge as they were used by 31% of users. Designed the BNPL service.

Product Designer at DG Shahr Marketplace

August 1, 2024 - June 1, 2025

Achieved a 20% decrease in dead clicks on login and a 4% increase in OTP conversion rate through UX improvements. Redesigned the supplier admin panel, resulting in 80% administrator satisfaction. Designed the supplier registration flow, increasing the conversion rate by 20%.

Product Design Lead at Tabdeal Exchange

June 1, 2022 - July 1, 2024

Enhanced margin, deposit & withdrawal, verification, trade, and swap user experience through usability testing, interviews, and data analysis, leading to a 4% reduction in swap-related support calls and chats after redesign. Applied data-driven insights using Meta-base, Clarity and GA4 to optimize performance; achieved a 7% increase in conversion from the margin leaderboard redesign to trade. Improved cross-functional communication between board, technical, marketing, and support teams through better documentation. Onboarded new members and led the product design team. Expanded and improved the UI kit.

UI/UX Designer at Copysho Startup

March 1, 2021 - December 1, 2021

Financial projection, Pitch deck, Business plan, UX research, Competitor analysis

UI/UX Designer at Leado Lean Startup

February 1, 2020 - September 1, 2021

UX research, Competitor analysis, User journey and user flow on Miro, UI design on Figma