Available to hire
Hi, you can call me Mari! I’ve been working in digital marketing for over 14 years, combining strategy, creativity and brand experience. I entered the social media universe when everything was still new and have grown along with it.
My background bridges communication and design. I’ve worked as a social media manager, graphic designer, copywriter, and digital strategist in projects for companies such as O Boticário, the Government of Santa Catarina, Mercedes-Benz, Votorantim, Gerdau, Tigre, Freeco, Labella Mafia, Titani um Agency, among others. I believe that even amid the chaos, speed and hyper-specialization of digital environments, we can build brands with purpose, create meaningful experiences, and make a difference in people’s lives. I am passionate about UX design, research, anthropology, netnography, artificial intelligence, behavioral trends and culture analysis. I’ve taken courses, mentorships and workshops in these areas and continually seek to deepen my knowledge. I like people, conversations and developing solutions with intention. I see digital as a living space, where everything evolves and we evolve with it. Open to connections, collaborations and research, branding, design, strategy and innovation projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Advanced
Work Experience
Fundadora e Social Media / Designer at Nuvem
January 1, 2014 - November 10, 2025Atuo de forma autônoma desde 2014, prestando serviços de comunicação e branding para marcas e profissionais de diferentes segmentos. Desenvolvimento de estratégias digitais, planejamento, posicionamento, criação de identidade visual e gestão de redes.
Diretora de Arte at AGÊNCIA TITTA NIUM
April 1, 2025 - November 10, 2025Desenvolvimento de artes divers as para redes sociais, anúncios e e-mails. Criação de campanhas e KV’s para mídia impressa e digital. Pequenos ajustes e aprovação junto aos clientes.
Designer e Social Media at La Bella Mafia
June 1, 2024 - June 1, 2024Entrada como designer, desenvolvendo catálogos, outdoors, peças on e offline para B2B e B2C. Em 2023-2024 foquei em social media e atuei na gestão de uma página com mais de 950 mil seguidores.
Diretora de Arte at Junto Somos Mais
August 31, 2022 - August 31, 2022Liderança criativa em campanhas, KV’s, identidade visual e relacionamento com influenciadores para a startup de São Paulo.
Diretora de Arte at Today Agency
May 31, 2020 - May 31, 2020Dirige arte para campanhas digitais, criação de KV’s, banners, posts para redes sociais e comunicação interna.
Designer at Franqu Open Bank
May 31, 2013 - May 31, 2013Desenvolvimento de KV’s, banners, posts para redes sociais e materiais de comunicação.
Designer at Agência D Way
May 31, 2013 - May 31, 2013Marketing, Marketing Digital e Planejamento Digital; produção de conteúdos, ações e gestão de redes.
Redatora at Contexto Digital
April 1, 2014 - April 1, 2014Redação e criação de conteúdo para redes, roteiro para treinamentos internos, estratégias textuais e design instrucional.
Social Media at Governo do Estado de Santa Catarina – Secretaria da Comunicação
December 31, 2013 - December 31, 2013Atualização de redes sociais, monitoramento de menções, pesquisa de conteúdo, organização de pautas, produção de peças gráficas e conteúdos para comunicação pública.
Social Media at Loja VaraL – Camisetas e Acessórios
June 30, 2012 - June 30, 2012Engajamento, produção de conteúdo para blog, respostas a clientes, promoções e ações de mídia social.
Founder at Nuvem / Social & Design
January 1, 2014 - November 10, 2025Autonomous work providing communication and branding services for professionals and companies across different industries. I develop comprehensive digital presence strategies including planning, positioning, research, editorial line creation, social media management, community management and content production. I am also responsible for visual identity creation and direction, graphic material development and campaign design, ensuring aesthetic and strategic consistency across all brand touchpoints.
Graphic Designer at AGÊNCIA TITANIUM
April 1, 2025 - November 10, 2025Create and deliver visual assets for campaigns and client projects (e.g., Mercedes-Benz) including banners, catalogs and digital materials.
Designer & Social Media Manager at LA BELLA MAFIA
June 30, 2024 - June 30, 2024Joined as designer creating catalogs, bill boards, online/offline pieces for B2B and B2C. Promoted to Social Media Manager, overseeing a page with over 950k followers. Responsible for planning, visual pre-set coordination, strategy, scheduling, copywriting, influencer interactions, comments and inbox management.
Art Director at Juntos Somos Mais
August 31, 2023 - August 31, 2023Startup founded by Votorantim, Gerdau and Tigre – Art Director; development of key visuals, banners, social posts, internal and institutional communications, graphic pieces and email layouts.
Art Director / Designer at To Day Agency
May 31, 2020 - May 31, 2020Projects for Mercedes-Benz, Freeco, Construtora Patria ni, Juntos Somos Mais, Rede de Hospitais Santa Catarina, among others.
Copywriter at Contexto Digital
May 1, 2014 - May 1, 2014Developed content and text strategies for internal consultant training materials using instructional design.
Digital Marketing & Planning at Agência D Way
May 1, 2013 - May 1, 2013Development of digital strategy, content production, social monitoring, planning support and graphic material development.
Social Media / Digital Communications Assistant at Agência Hive
December 1, 2012 - December 1, 2012Curated content, created posting schedules, community management, planning support and graphic production. Managed over 10 Facebook and Twitter pages.
Social Media / Content Creator at Varal Camisetas e Acessórios
June 1, 2012 - June 1, 2012Content creation, promotions, blog management, customer support, social engagement and product photography.
Education
UX Design at Imagem School
January 1, 2023 - August 1, 2023Design Gráfico at EBAC
January 1, 2023 - June 1, 2023Domestika – Composição Gráfica at Domestika
January 1, 2023 - November 10, 2025Curso de Direito (Superior Incompleto) at Faculdade Estadual de Santa Catarina
January 11, 2030 - November 10, 2025Netnografia at Laboratório Oxigênio
April 20, 2014 - April 22, 2014Monitoramento de Tendências at Laboratório Oxigênio
April 25, 2012 - April 27, 2012Análise de Informação de Campo at Laboratório Oxigênio
April 20, 2012 - April 22, 2012Workshop Facebook Marketing para Micro e Pequenas Empresas at London Planning & Ações
May 30, 2012 - May 30, 2012Marketing Digital – Os 8 P’s do Marketing Digital at Conrado Adolpho
March 16, 2013 - March 17, 2013Ensino Médio at Colégio Tendência
January 11, 2030 - November 10, 2025Qualifications
Superior Incompleto – Direito
January 11, 2030 - November 10, 2025Domestika – Composição Gráfica
January 1, 2013 - November 10, 2025Netnografia
April 20, 2014 - April 22, 2014Monitoramento de Tendências
April 25, 2012 - April 27, 2012Análise de Informação de Campo
April 20, 2012 - April 22, 2012Workshop Facebook Marketing para Micro e Pequenas Empresas
May 30, 2012 - May 30, 2012Marketing Digital – Os 8 P’s do Marketing Digital
March 16, 2013 - March 17, 2013Service Design Mentorship
January 11, 2030 - November 10, 2025Strategic Design & Branding Management
January 11, 2030 - November 10, 2025UX Design
January 1, 2023 - November 10, 2025Graphic Design (EBAC)
January 1, 2023 - November 10, 2025Graphic Composition (Domestika)
January 11, 2030 - November 10, 2025Digital Marketing (Conrado Adolpho – 8 Ps)
January 1, 2013 - November 10, 2025BA in Social Communication (incomplete)
January 11, 2030 - November 10, 2025Law Degree (Incomplete) – Estácio de Sá
January 11, 2030 - November 10, 2025Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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