I'm a results-driven Social Media Manager and Content Strategist with over five years of experience designing and executing digital content strategies for infoproduct creators and B2B brands. I specialize in storytelling-driven communication that builds authority, drives engagement, and converts audiences into customers. I have a proven track record leading successful digital product launches generating multi-six-figure revenue, managing end-to-end content production, and optimizing marketing funnels across social media. My strengths include branding, digital positioning, and performance analysis, translating data into creative strategies that scale visibility and sales. I am adept at collaborating with multidisciplinary teams and clients to deliver high-impact, consistent, and results-oriented digital presence.

Letícia Justino

I'm a results-driven Social Media Manager and Content Strategist with over five years of experience designing and executing digital content strategies for infoproduct creators and B2B brands. I specialize in storytelling-driven communication that builds authority, drives engagement, and converts audiences into customers. I have a proven track record leading successful digital product launches generating multi-six-figure revenue, managing end-to-end content production, and optimizing marketing funnels across social media. My strengths include branding, digital positioning, and performance analysis, translating data into creative strategies that scale visibility and sales. I am adept at collaborating with multidisciplinary teams and clients to deliver high-impact, consistent, and results-oriented digital presence.

Available to hire

I’m a results-driven Social Media Manager and Content Strategist with over five years of experience designing and executing digital content strategies for infoproduct creators and B2B brands. I specialize in storytelling-driven communication that builds authority, drives engagement, and converts audiences into customers.

I have a proven track record leading successful digital product launches generating multi-six-figure revenue, managing end-to-end content production, and optimizing marketing funnels across social media. My strengths include branding, digital positioning, and performance analysis, translating data into creative strategies that scale visibility and sales. I am adept at collaborating with multidisciplinary teams and clients to deliver high-impact, consistent, and results-oriented digital presence.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Strategic Social Media Manager and Content Strategist / Freelancer at Freelance / Self-employed
January 1, 2019 - November 10, 2025
Plan and execute content strategies and digital campaigns for info-product creators and B2B companies, with a focus on performance, positioning, and conversion. Led and coordinated digital product launches generating BRL 500K+ in revenue, managing timelines, creative teams, and communications funnels. Developed and implemented storytelling strategies that significantly increased engagement and grew organic audiences. Created and optimized content funnels and editorial plans, integrating social media, email marketing, and strategic copywriting. Analyzed organic performance metrics to refine communication strategies and meet sales targets. Worked on branding and digital positioning projects, enhancing brand perception and building engaged online communities. Conducted strategic reviews with clients and marketing teams to ensure alignment, timely delivery, and high-quality results.
Strategic Social Media Manager and Content Strategist at Freelancer
January 1, 2019 - Present
Plan and execute content strategies and digital campaigns for infoproduct creators and B2B companies, focusing on performance, positioning, and conversion. Led and coordinated digital product launches generating over BRL 500K in revenue, managing timelines, creative teams, and communication funnels. Developed and implemented storytelling strategies that significantly increased engagement and drove organic audience growth. Created and optimized content funnels and editorial plans, integrating social media, email marketing, and strategic copywriting. Analyzed organic performance metrics to refine communication strategies and meet sales targets. Worked on branding and digital positioning projects, enhancing brand perception and building engaged online communities. Conducted strategic reviews with clients and marketing teams, ensuring alignment, timely delivery, and high-quality results.

Education

Bachelor's Degree in Journalism at Pontifícia Universidade Católica de Campinas
January 1, 2016 - December 1, 2019
Bachelor's Degree in Journalism at Pontifícia Universidade Católica de Campinas
January 1, 2016 - December 1, 2019

Qualifications

Social Media Storytelling
January 11, 2030 - November 10, 2025
Content Creation for Digital Platforms
January 11, 2030 - November 10, 2025
Social Media Storytelling
January 11, 2030 - December 2, 2025
Content Creation for Digital Platforms
January 11, 2030 - December 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet