Lawrence (Larry) Fox

Executive Producer/Global Executive Producer at The Coca-Cola Company, Global Marketing Division

Worked in the US marketing division on Diet Coke, then promoted to Global Executive Producer. Oversaw US and International advertising agencies during the broadcast production process.

Advertising Manager at The Coca-Cola Company, Global Marketing Division

Oversaw development of advertising for Diet Coke, Cherry Coke and Fruitopia. Developed and implemented creative brief, managed advertising agencies during creative development, oversaw agency and in-house media planning.

Manager, Worldwide Production Services at The Coca-Cola Company, Global Marketing Division

Managed the creative development and execution of all internal advertising.

Director, Advertising Services at The Coca-Cola Company, Global Marketing Division

Managed the following groups within the Worldwide Advertising Department: Broadcast Production Managers, Print Producers, Graphic Designers, Traffic/AV Managers, Freelance Editors and Production Artists for global packaging.

Broadcast Production Manager at Action Integrated Marketing

Supervised the execution of TV/Radio commercials and corporate videos for an advertising agency with auto dealership accounts. Managed department that produced TV & Radio commercials and Corporate Videos and established an in-house edit suite.

Creative Services/Project Management Consultant at Creative/Production Management, Inc.

Creative Services consultant working with corporations, providing creative solutions for advertising/marketing communication projects. Created and produced television, print, radio and internet advertising for corporations as well as long-form videos and print collateral assets. Conceptualized and produced TV & print advertising for Jerzees campaigns; managed Jerzees Activewear TV commercials. Assigned to produce photography for catalog, in-store and online.

Owner/Creative Director at Creative Influence Marketing, LLC

Concept and create social media content with strategic media placement; concept/execute/manage websites.

SVP, Dir. of Marketing Services & Business Development at SpotGenie Partners, LLC

Responsible for creating and overseeing the execution of all advertising and marketing communication including B2B advertising, social media, videos and event marketing. Responsible for all strategic marketing plans that creative was executed against to promote business development for the company.

Executive Producer/Global Executive Producer at The Coca-Cola Company (Global Marketing Division)

Oversaw broadcast production and global advertising initiatives; managed creative development and execution across U.S. and international agencies; led cross-functional teams and helped establish in-house capabilities.

Advertising Manager at The Coca-Cola Company (Global Marketing Division)

Directed development and execution of advertising campaigns; managed creative briefs, agencies, and media planning; led production reviews and budgets.

Manager, Worldwide Production Services at The Coca-Cola Company (Global Marketing Division)

Managed creative development and execution of internal and external advertising; supervised production teams and international agencies; ensured on-time, on-budget delivery.

Director, Advertising Services at The Coca-Cola Company (Global Marketing Division)

Directed Advertising Services, overseeing Broadcast Production Managers, Print Producers, Graphic Designers, Traffic/AV Managers, Freelancers and Editorial; transitioned to integrated production.

Broadcast Production Manager at ACTION INTEGRATED MARKETING

Supervised TV/Radio commercials and corporate videos; led in-house edit suite; reduced external editing costs and improved output; edit suite became a profit center.

SVP, Director of Marketing Services & Business Development at SpotGenie Partners, LLC

Created and oversaw the execution of advertising and marketing communications including B2B advertising, social media, videos, and event marketing; led strategic marketing plans for business development.