Machus Suanzes Foundation logo design
Elena Martín
Published
The Machus Suanzes Foundation is a non-profit organization founded by Ricardo La Porte Ríos and María Jesús Suanzes de Mercader, a Spanish couple who decided to dedicate part of their inheritance to social projects in Africa. This logo was designed at their request.
The typographic play with the shared final S reinforces the idea of unity, continuity, and legacy, symbolizing the passing of a purpose from one generation to the next. The small handprints within its curves suggest that every action, no matter how small, leaves a mark.
At the same time, this symbolic S can also be read as a representation of the founders themselves: two intertwined paths that have walked together throughout their lives and now come together in a shared gesture of giving.