I am a results-driven communications and marketing professional with a strong foundation in digital strategy, content creation, and analytics. I thrive on developing data-driven campaigns that engage audiences and drive measurable outcomes. In my current role at Atrium Health Wake Forest Baptist, I lead digital communications for the Department of Orthopaedic Surgery, produce multimedia assets, and oversee IT-related operations. My background as a professional athlete and coach informs my leadership, teamwork, and ability to perform under pressure.…

Sam Peddycord

I am a results-driven communications and marketing professional with a strong foundation in digital strategy, content creation, and analytics. I thrive on developing data-driven campaigns that engage audiences and drive measurable outcomes. In my current role at Atrium Health Wake Forest Baptist, I lead digital communications for the Department of Orthopaedic Surgery, produce multimedia assets, and oversee IT-related operations. My background as a professional athlete and coach informs my leadership, teamwork, and ability to perform under pressure.…

Available to hire

I am a results-driven communications and marketing professional with a strong foundation in digital strategy, content creation, and analytics. I thrive on developing data-driven campaigns that engage audiences and drive measurable outcomes.

In my current role at Atrium Health Wake Forest Baptist, I lead digital communications for the Department of Orthopaedic Surgery, produce multimedia assets, and oversee IT-related operations. My background as a professional athlete and coach informs my leadership, teamwork, and ability to perform under pressure.

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Language

English
Fluent

Work Experience

Senior Technical Analyst at Atrium Health Wake Forest Baptist
January 1, 2024 - November 10, 2025
I lead digital communications for the Department of Orthopaedic Surgery, managing social media strategy, content creation, and performance analytics. I produce multimedia assets—including photos, videos, and presentations—for internal and external use, while also serving as the department’s IT lead, overseeing technology procurement and support. My role bridges marketing, media production, and technical operations to enhance engagement and streamline communications.
Professional Baseball Player at High Point Rockers
December 31, 2024 - December 31, 2024
Former collegiate and professional baseball player with a five-year NCAA career and one season in the Atlantic League with the High Point Rockers. Recognized for leadership, discipline, and performance under pressure—skills that translate directly into marketing strategy and analytics. Experience coaching athletes at multiple levels has sharpened communication and team-building abilities. Leveraged athletic platforms to understand audience engagement, branding, and content creation, laying a strong foundation for a career in digital marketing.

Education

BA – English Communications at Greensboro College
January 1, 2018 - January 1, 2023
Graduate Certificate – Digital Marketing & Analytics at Wake Forest University
January 1, 2025 - November 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Education, Professional Services