I’m a dynamic design lead with broad experience in creative production and project management. I’ve delivered impactful solutions across AEC, healthcare, pharmaceutical, and retail industries, combining digital design, publication layout, and strict adherence to branding guidelines to create work that resonates with audiences. I lead and develop teams, foster collaboration, and optimize complex workflows. I’m tech-savvy and quick to master new tools, including AI-driven analytics and design platforms like Gemini, Firefly, ChatGPT 5.0, Power BI, and Canva, to drive efficiency and innovation in every project.

Laurel Allen Brown

I’m a dynamic design lead with broad experience in creative production and project management. I’ve delivered impactful solutions across AEC, healthcare, pharmaceutical, and retail industries, combining digital design, publication layout, and strict adherence to branding guidelines to create work that resonates with audiences. I lead and develop teams, foster collaboration, and optimize complex workflows. I’m tech-savvy and quick to master new tools, including AI-driven analytics and design platforms like Gemini, Firefly, ChatGPT 5.0, Power BI, and Canva, to drive efficiency and innovation in every project.

Available to hire

I’m a dynamic design lead with broad experience in creative production and project management. I’ve delivered impactful solutions across AEC, healthcare, pharmaceutical, and retail industries, combining digital design, publication layout, and strict adherence to branding guidelines to create work that resonates with audiences.

I lead and develop teams, foster collaboration, and optimize complex workflows. I’m tech-savvy and quick to master new tools, including AI-driven analytics and design platforms like Gemini, Firefly, ChatGPT 5.0, Power BI, and Canva, to drive efficiency and innovation in every project.

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Language

English
Fluent

Work Experience

Marketing Coordinator at HDR Engineering
September 1, 2025 - September 1, 2025
Supported AEC pursuit teams by developing persuasive proposal and interview materials; maintained project/resume data in business development systems and inventory of branded materials. Implemented content marketing and social media campaigns to strengthen HDR's brand and increase visibility; developed engaging internal communications for announcements, presentations, videos, and webinars to support large internal meetings and a CCP calendar.
Studio Design Manager at StudioRx, an IPG Health Co
July 1, 2024 - July 1, 2024
Managed project workflow, including procuring creative resources for the mid-Atlantic region and supporting eight creative agencies across the network to ensure timely delivery and budget adherence. Supervised and evaluated junior design staff with performance reviews and development plans; implemented training improvements such as structured guidelines for efficient digital banner and email creation in Figma vs XD. Served as the primary Studio representative in project kickoffs and client meetings for HCP and DTC audiences, delivering detailed estimates and optimizing resource utilization. Provided hands-on creative support across print and digital media using Adobe Creative Suite and Workfront.
Operations Coordinator at Sentara Medical Group
November 1, 2021 - November 1, 2021
Supported the operational activities of Sentara Surgery Specialists, the largest surgical practice site in Hampton Roads, under the guidance of the Practice Manager. Led administrative functions and the administrative team, ensuring seamless office operations and effective coordination. Managed full-cycle of new hire tasks including correspondence, interviews, and onboarding logistics. Administered core business processes including departmental statistics, physician scheduling, data entry, and sensitive payroll processing. Provided comprehensive administrative support to senior leadership to facilitate efficient operations.
Foundation Specialist at Sentara Health
May 1, 2021 - May 1, 2021
Developed collaborative content for multi-channel nonprofit communications (direct mail, email, online content), maintained donor relations, and produced an annual giving campaign that raised over $10M. Managed donor recognition programs across nine hospital facilities, including creation and installation of recognition walls and dedication signage. Oversaw an annual printing budget, negotiating with vendors for cost efficiencies. Led content management and production of direct mail pieces, newsletters, stewardship reports, and online content. Coordinated campaign planning and donor events, including legacy luncheons and the HOPE for the Holidays program.
Career Break Sr. Graphic Marketing Designer at Aquent for Anthem
January 1, 2016 - January 1, 2016
Produced a range of healthcare brochures, pamphlets, and direct marketing materials for four insurance brands. Ensured collateral aligned with brand concepts and messaging through strategic imagery selection. Worked in a highly structured, process-driven environment with strong attention to detail to deliver simple, targeted design solutions.
Director of Communications at TAM Consultants, Inc.
May 1, 2015 - May 1, 2015
Directed integrated marketing, business development, and public relations strategies, including a logo rebranding initiative. Led content and proposal management for high-impact responses, and designed multi-channel marketing materials across print, email, social, and online channels. Built strategic relationships through involvement in AEC industry organizations and community associations to enhance reputation.
Marketing & Proposal Coordinator at Clancy & Theys Construction
April 1, 2014 - April 1, 2014
Managed the full proposal life cycle from planning to production, collaborating with executive leadership and senior project managers to craft compelling technical content. Developed marketing collateral, maintained the marketing database, and delegated proposal tasks across cross-functional teams. Conducted market research, tracked solicitations, and networked with local competition. Participated in professional and community AEC organizations to boost visibility. Planned and executed marketing events.
Marketing & eCommerce Graphic Designer at Dollar Tree Corporate
August 1, 2012 - August 1, 2012
Designed and produced a high volume of online graphics and banner ads, ensuring brand consistency. Collaborated on the quarterly retail catalog (print and digital) and developed monthly directional store layout playbooks for US/Canada locations. Executed weekly ads and produced retail signage, packaging, and templates with print-ready assets.
Senior Graphic Marketing Designer at Aquent for Anthem
January 1, 2016 - January 1, 2016
Produced healthcare brochures and direct marketing materials for four brands; ensured collateral aligned with brand concepts and messaging. Worked in a structured, process-driven environment with strong attention to detail.

Education

Adobe Photoshop Certification Courses at New Horizon Learning Center, Virginia Beach, VA
January 11, 2030 - November 11, 2025
College Credits at Tidewater Community College, Virginia Beach, VA
January 11, 2030 - November 11, 2025
High School Diploma (GED) at Adult Learning Center, Virginia Beach, VA
January 11, 2030 - November 11, 2025
Adobe Photoshop Certification at New Horizon Learning Center, Virginia Beach, VA
January 11, 2030 - November 11, 2025
College Credits at Tidewater Community College, Virginia Beach, VA
January 11, 2030 - November 11, 2025
High School Diploma (GED) at Adult Learning Center, Virginia Beach, VA
January 11, 2030 - November 11, 2025

Qualifications

Adobe Photoshop Certification
January 11, 2030 - November 11, 2025
Adobe Photoshop Certification
January 11, 2030 - November 11, 2025

Industry Experience

Healthcare, Professional Services, Retail, Non-Profit Organization, Life Sciences, Media & Entertainment, Real Estate & Construction