Product Designer at Sheridan College x Red Thread Innovations

Led 18 in-depth qualitative interviews with waste management professionals to uncover usability challenges and workflow inefficiencies. Defined the end-to-end user journey through journey maps and flow diagrams to clarify pain points and opportunities for AI integration. Built WasteWise AI, a smart SaaS waste management platform that centralizes operations and leverages AI to streamline task assessment and resolution planning. Designed high-fidelity prototypes and conducted 12 usability tests, achieving a 30% reduction in task completion time. Gathered client feedback and maintained clear communication to set realistic expectations.

Marketing Executive at Mars Company Limited

Collaborated with regional and creative teams in Asia to plan and execute brand campaigns for M&M’s and Extra, ensuring brand consistency and positive user engagement across digital touchpoints. Coordinated Extra product roll-out across Hong Kong and Taiwan, facilitating communication between internal teams, local agencies, and regional stakeholders. Supported the review and refinement of UI concepts for a digital wellness experience under the Extra brand, enhancing storytelling and user-friendly interfaces. Consolidated campaign data across digital platforms to develop performance dashboards and insight reports, informing marketing strategies. Proposed localized social media strategies for Extra product launches, strengthening digital brand perception and driving a 40% increase in online visibility.

Capital Markets Operations Trainee at Crédit Agricole CIB

Supported the digital transformation of workflows and legacy systems across the operations department. Conducted user requirement workshops and created system process maps to ensure product alignment with stakeholder needs. Communicated process roadmaps and user requirements to engineers, accelerating process turnaround by 40% and reducing manual input errors. Conducted user acceptance testing (UAT) and synthesized user feedback into design solutions, partnering with engineers to translate feedback into functional improvements. Documented system logic, limitations, and workflow enhancements, and presented findings to both business and technical audiences to drive adoption.