I’m Andrea Krüger, a creative brand strategist and content designer specializing in minimal visual identities and social media storytelling. I help brands communicate clearly, emotionally, and aesthetically through strategic Instagram design and compelling storytelling. Based between Germany and Mexico with remote collaboration, I lead end-to-end brand design projects for fashion, sportswear, lifestyle, and professional services. I’m passionate about crafting cohesive visual systems, engaging narratives, and practical design solutions that scale across platforms.…

Andrea Krüger

I’m Andrea Krüger, a creative brand strategist and content designer specializing in minimal visual identities and social media storytelling. I help brands communicate clearly, emotionally, and aesthetically through strategic Instagram design and compelling storytelling. Based between Germany and Mexico with remote collaboration, I lead end-to-end brand design projects for fashion, sportswear, lifestyle, and professional services. I’m passionate about crafting cohesive visual systems, engaging narratives, and practical design solutions that scale across platforms.…

Available to hire
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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
German
Advanced

Work Experience

Brand Designer / Visual Identity Lead at ZEUS Sport Germany
November 1, 2020 - November 18, 2025
Developed the brand’s new Instagram visual identity for their digital relaunch. Designed templates, content structure, post layouts, and feed mockups aligned with the brand’s official color system. Built a hybrid content strategy combining lifestyle, product, and team wear visuals. Supported creative direction for future content, including product highlights, team-oriented storytelling, and website launch posts. Delivered a full visual framework enabling ZEUS to scale their social media presence.
Sales & Growth Executive at Beserva Group
July 1, 2022 - July 1, 2022
Conducted market research and identified business opportunities. Prepared growth strategy reports and handled client relationships.
Data Maintenance & Marketing Assistant at PROFILE CERTIFICATIONS IPS Concept GmbH & Co. KG
January 1, 2024 - January 1, 2024
Supported workshop presentations (Green IT, KSB, Soennecken). Designed the first draft of the company’s promotional video. Managed English–German translations and created acquisition lists.
Freelance Creative Brand Strategist & Content Designer at Gloss Strategy (gloss.strategy)
October 1, 2025 - November 18, 2025
Developed visual brand identities and Instagram content systems for small businesses and emerging brands. Led creative direction, including aesthetic guidelines, typography systems, color palettes, and template creation. Designed high-conversion Instagram feeds with clarity and emotional storytelling. Produced content mockups and brand-first messaging for clients across fashion, sportswear, and lifestyle segments. Provided strategic audits covering positioning, voice, consistency, and brand experience. Managed end-to-end content creation using Canva and Meta tools. Delivered a full visual framework enabling scale of social media presence.

Education

Master’s in Global Trade Management at Worms University of Applied Sciences
January 11, 2030 - November 18, 2025
Bachelor’s in Strategic Marketing at Universidad Anáhuac Querétaro
January 11, 2030 - November 18, 2025

Qualifications

Google Ads (AdWords) Certification
January 11, 2030 - November 18, 2025
SEO Copywriting for Digital Marketing Success
January 11, 2030 - November 18, 2025
Google Digital Marketing & E-Commerce
January 11, 2030 - November 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Consumer Goods, Gaming

Skills

Experience Level