Robin Brenninkmeijer

Researched the feasibility of entering the fractional leadership market for an NGO, analyzing competitors, business models, and alignment with the mission. Produced a market-entry plan with financial modelling, risk analysis, and an implementation roadmap, recommending a platform-based B2B strategy for adaptability and cost efficiency.

Assisted in planning and on-site delivery of major artist events and launches, ensuring flawless logistics, guest engagement, and brand presence. Compiled and analyzed weekly performance data across sales, streaming, radio, and charts to support cross-functional marketing decisions. Managed internal communications for new releases by creating weekly priority briefings and coordinating access to promotional materials across regional teams.

Planned, produced, and scheduled cross-platform content for three beverage brands, managing photography, editing, and posting to strengthen digital engagement. Conducted product development and sustainability research, including sourcing manufacturers, exploring new flavour concepts, and designing label prototypes. Supported promotional events and partnership outreach, coordinating logistics with distributors, retailers, and venues to expand product placement opportunities.