Hi, I'm Carlos Suarez, a Virtual Assistant with a focus on Video Editing and social media management. I bring expertise in paid media, email and calendar management, content creation, and AI-powered tools to drive lead generation and conversions. I regularly work with Meta Ads, HubSpot CRM, CapCut, Canva, and AI tools like ChatGPT, Qwen AI, and Eleven Labs to align visuals and messaging for maximum impact. In remote settings, I help businesses streamline operations, grow online visibility, and scale customer bases through data-driven creative strategies. I excel in admin support, client communication, and automating repetitive tasks to boost team efficiency.…

Carlos Suarez

Hi, I'm Carlos Suarez, a Virtual Assistant with a focus on Video Editing and social media management. I bring expertise in paid media, email and calendar management, content creation, and AI-powered tools to drive lead generation and conversions. I regularly work with Meta Ads, HubSpot CRM, CapCut, Canva, and AI tools like ChatGPT, Qwen AI, and Eleven Labs to align visuals and messaging for maximum impact. In remote settings, I help businesses streamline operations, grow online visibility, and scale customer bases through data-driven creative strategies. I excel in admin support, client communication, and automating repetitive tasks to boost team efficiency.…

Available to hire

Hi, I’m Carlos Suarez, a Virtual Assistant with a focus on Video Editing and social media management. I bring expertise in paid media, email and calendar management, content creation, and AI-powered tools to drive lead generation and conversions. I regularly work with Meta Ads, HubSpot CRM, CapCut, Canva, and AI tools like ChatGPT, Qwen AI, and Eleven Labs to align visuals and messaging for maximum impact.

In remote settings, I help businesses streamline operations, grow online visibility, and scale customer bases through data-driven creative strategies. I excel in admin support, client communication, and automating repetitive tasks to boost team efficiency.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist at J Y C Agencia de Marketing Digital
November 1, 2025 - November 1, 2025
Founder role overseeing paid media and content creation. Created high-impact Facebook and Instagram ad campaigns, producing 30-second video ads with persuasive copy and hooks. Executed structured campaigns with A/B testing, analyzed KPIs and conversions via Meta Business Suite. Managed content calendars, community interactions, and lead generation strategies via WhatsApp and HubSpot CRM integration. Designed visuals and videos with CapCut, Canva, and AI tools (ChatGPT, Qwen AI, Eleven Labs) ensuring alignment between visuals and messaging for optimal conversion rates. Achievements included a 20% increase in lead volume and 15% reduction in CPA in six months; 18% higher CTR for video ads compared to static content; identified three most profitable audience strategies.
Independent Projects & Professional Development at Self-Managed Projects
February 1, 2024 - February 1, 2024
Managed small temporary entrepreneurial projects focused on online sales and customer service. Trained and gained hands-on experience in video editing, digital marketing, and content creation.
Farm Manager at Farm Villa Nini
June 1, 2022 - June 1, 2022
Supervised agricultural operations, production, and staff management; coordinated communication and transactions. Developed data reports to analyze production efficiency. Implemented a 50/50 dairy-beef model and semi-confinement feeding; reduced seasonal risk and boosted annual profit by 20%. Cut feed costs by 35% during a 200% price spike by creating an in-house substitute; improved production efficiency by 10% through digital tracking and data reporting tools.
Entrepreneur at Self-Employed
January 1, 2017 - January 1, 2017
Managed and operated family-owned businesses in food production, retail, and freight transport; developed leadership and client relations.
Digital Marketing Specialist | Paid Media & Content Creator at J Y C Agencia de Marketing Digital ( Founder )
November 1, 2025 - November 1, 2025
Created high-impact Facebook and Instagram ad campaigns, producing 30-second video ads with persuasive copy and attention-grabbing hooks. Designed structured campaigns with A/B testing for audience segmentation; analyzed KPIs and conversions through Meta Business Suite. Managed content calendars, community interactions, and lead generation strategies via WhatsApp and HubSpot CRM. Designed engaging visuals and videos with CapCut, Canva, and AI-powered tools (ChatGPT, Qwen AI, Eleven Labs), ensuring alignment between visuals and messaging for optimal conversion rates. Achievements include a 20% increase in lead volume, 15% reduction in CPA over six months, 18% higher CTR for video ads, and identification of three most profitable strategies through A/B testing.
Independent Projects & Professional Development at Independent Projects
February 1, 2024 - February 1, 2024
Managed small temporary entrepreneurial projects focused on online sales and customer service. Gained hands-on experience in video editing, digital marketing, and content creation.
Digital Marketing Specialist | Paid Media & Content Creator at J Y C Agencia de Marketing Digital (Founder)
November 1, 2025 - November 1, 2025
Created high-impact Facebook and Instagram ad campaigns and 30-second video ads with persuasive copy and hooks. Designed campaigns with A/B testing for audience segmentation; analyzed KPIs and conversions via Meta Business Suite. Managed content calendars, community interactions, and lead generation through WhatsApp and HubSpot CRM. Designed visuals and videos with CapCut, Canva, and AI tools (ChatGPT, Qwen AI, Eleven Labs) to align visuals with messaging for optimal conversions. Achievements include 20% increase in lead volume, 15% CPA reduction in six months; 18% higher CTR for video ads vs static content; identified three most profitable strategies via A/B testing.
Independent Projects & Professional Development at Self-Directed
February 1, 2024 - February 1, 2024
Managed small temporary entrepreneurial projects focused on online sales and customer service. Trained and gained hands-on experience in video editing, digital marketing, and content creation.
Entrepreneur at Self-Employed
December 31, 2017 - December 31, 2017
Managed and operated family-owned businesses in food production, retail, and freight transport; gained solid experience in leadership and client relations.

Education

Associate in Science, Business Administration Management Specialization at Valencia Community College
January 11, 2030 - November 11, 2025
Associate in Arts at Central Florida Community College
January 11, 2030 - November 11, 2025
Associate in Science, Business Administration Management Specialization at Valencia Community College
January 11, 2030 - November 11, 2025
Associate in Arts at Central Florida Community College
January 11, 2030 - November 11, 2025
Associate in Science, Business Administration Management Specialization at Valencia Community College
January 11, 2030 - November 11, 2025
Associate in Arts at Central Florida Community College
January 11, 2030 - November 11, 2025

Qualifications

Aquaculture, Livestock, and Production Indicators - SENA (Colombia)
January 11, 2030 - November 11, 2025
Certified courses in Aquaculture, Livestock, and Production Indicators
January 11, 2030 - November 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Agriculture & Mining
    uniE608 Interactive UGC Ad for High Engagement
    This video is a User-Generated Content (UGC) ad with an interactive element, which is the most effective format for building trust and achieving high conversion rates on platforms like Instagram and TikTok. My main goal was to produce authentic, relatable content that feels less like an ad and more like a personal recommendation, while incorporating a clear call-to-action to maximize engagement. My Role and Project Goal I specialized in structuring and editing this UGC piece to maximize authenticity and audience participation. I focused on making the speaker (Natalia) feel genuine and trustworthy. My primary objective was to use the interactive game element to significantly boost the video’s watch time and comment rate, which are crucial KPIs for social media algorithms. My Strategic Execution I structured the video to blend entertainment with the product message: The Authentic Hook: I started with a casual, friendly introduction by the speaker (UGC creator) to immediately capture the viewer's attention and establish trust. This makes the content immediately relatable. The Interactive Element (The Game): I strategically placed the interactive component ("Play the game with me!") to encourage active viewing rather than passive scrolling. Asking the viewer to participate drastically increases the time they spend watching the video. Product Integration: I seamlessly integrated the product demonstration within the flow of the interactive game. The product is not the main focus, but the natural tool used during the fun activity, making the message softer and more convincing. Clear Call-to-Action (CTA): I made sure the final message directly prompted engagement. Whether it’s asking the viewer to comment their score or share the video, the final cut ensures the viewer knows exactly what to do next. Key Skills I Demonstrated In executing this high-engagement project, I showcased essential skills for modern digital marketing content: UGC Editing Proficiency: I kept the style simple, quick, and unpolished to enhance the authentic, 'user-generated' feel, proving I can edit for different content styles. Audience Engagement Strategy: I successfully structured the video around an interactive game, demonstrating my strategic ability to create content that intentionally increases viewer participation and comments. Pacing and Timing: I ensured the pacing of the game and the speed of the transitions were quick and fun, maintaining a high level of viewer excitement throughout. Visual Text and Graphics: I used bold, simple text overlays and graphics to clearly communicate the rules of the game and the final CTA. This project confirms my ability to deliver highly engaging UGC content that is optimized for social platform algorithms and designed to foster community interaction.…
    uniE608 Dynamic Video Editing Montage (Skills Demonstration)
    This video is a promotional montage designed to highlight my strong capabilities in dynamic, fast-paced video editing and post-production. My main objective was to demonstrate technical versatility across several content types and maintain high energy throughout the entire sequence. My Role and Project Goal My goal was to create a visually striking video that acts as a showcase of my diverse editing techniques, including smooth transitions, motion graphics, and effective use of music synchronization. This project confirms my ability to edit high-quality visual content quickly and creatively. My Strategic Execution I structured the montage to maximize visual impact and keep the viewer engaged, ensuring a seamless flow between contrasting scenes: The Pace and Energy: I focused on maintaining a high tempo throughout the montage, synchronizing the cuts and transitions precisely with the background music. This creates an exciting, professional feel that works well for marketing and promotional materials. Diverse Visual Elements: I incorporated a variety of clips (such as dynamic shots, potential product clips, and graphical elements). This demonstrates my ability to work with different raw footage and integrate them into a coherent, single narrative. Effective Transitions: I utilized several smooth and creative transition techniques to connect disparate scenes. This skill is critical for professional video editing, as it makes the final product look polished and highly professional. Motion and Graphics: I included motion graphics or text elements to highlight key moments. This shows my capability to add impactful visual effects that reinforce the message. Key Skills I Demonstrated In executing this project, I showed my proficiency in several technical and creative areas: Advanced Editing Techniques: I performed rapid, precise cutting and sequencing, which is necessary for high-energy promotional content. Audio Synchronization: I ensured that every visual change and transition aligned perfectly with the rhythm and beats of the music, enhancing the emotional impact of the video. Visual Storytelling: I demonstrated my ability to combine diverse clips into a compelling sequence that maintains a clear, unified theme, even without a linear plot. Post-Production Polish: I managed the overall flow and feel of the video, confirming my skills in bringing raw footage to a professional, finished state. This project proves my ability to deliver visually engaging and technically strong videos suitable for promotional campaigns and portfolio use.…
    uniE608 Expert Positioning Content (Fitness Authority)
    This project exemplifies my ability to create Thought Leadership Content designed to build authority and trust for a training facility, the Athletic Training Center. My goal was to produce a high-value interview that would attract a specific niche audience seeking specialized, long-term fitness solutions. My Role and Strategic Goal I focused on structuring a Q&A video that positions the coach and the brand as leading experts in athletic longevity and sustained performance. The target audience for this content is mid-career athletes or individuals in their 40s who are looking for science-backed training methods to extend their physical careers. My Content Strategy (Q&A Framework) I ensured the video followed a clear structure that delivers value and proves expertise: The Specific Hook (Seconds 0-8): I utilized a niche question ("What's the best type of workout... to get longevity in my career?") to immediately hook the target demographic—the older athlete. The Personalized Diagnosis (Seconds 9-18): I highlighted the coach's methodology by keeping the segment where he asks: "What are your goals and fitness... what are you trying to achieve?" This establishes the center's commitment to personalized training, not generic advice. The Expert Solution (Seconds 31-48): I focused the editing on the actionable, expert advice. This includes recommending specific non-heavy movements like circuit training, explosive movements, sleds, and bodyweight exercises—justified by the need for agility in sports like ball hockey. Proof and Authority: I ensured the final edit included the coach's warning about the risks of heavy lifting leading to "injuries" at that stage, which solidifies his authoritative position. Key Skills I Demonstrated Interview Editing: I was responsible for editing a potentially long conversation into a concise, engaging short-form video, ensuring smooth transitions between question and expert answer. Branding and Visual Coherence: I incorporated branding elements (the Athletic Training Center logo) and used stylistic choices (like the black-and-white filter and subtitles) to maintain a polished, professional look that is standard for high-end fitness content. Accessibility: My role included adding clear, accurate subtitles for maximum accessibility and engagement across different social media environments.…
    uniE608 High-Conversion Video Ad for Ecommerce
    This project highlights my expertise in creating high-impact Direct Response Video Ads for social media platforms. My goal was to produce a content asset that clearly showcases the product's value and drives an immediate purchasing action from the viewer. My Role and Content Objective I specialize in creating short-form vertical videos (Reel / TikTok style) that are specifically optimized for Paid Media. For this project, my objective was clear: to move beyond simple product exposure and achieve a high conversion rate by using a Problem/Solution narrative. My Strategic Execution I structured the video using a proven High-Performance Ad Framework to ensure maximum audience retention and sales conversion: The Hook (Seconds 0-3): I designed the opening to immediately stop users from scrolling by quickly demonstrating the main function of the product. This ensures the viewer’s attention is captured right away. Identifying the Pain Point (Seconds 4-13): I focused on creating relatability by highlighting the common frustration of cleaning sneakers with ineffective methods (like soap or baking soda). This helps the viewer connect emotionally with the problem. The Solution and Proof (Seconds 14-23): I managed the visual storytelling to position the product as the definitive answer. I made sure to clearly show the unique features, such as the one-click dispenser and the soft bristles that clean "without damage." This visual proof builds trust. Driving Action (Seconds 24-30): I implemented a strong Call to Action (CTA), using urgency ("You NEED this!") and offering logistical reassurance ("cash on delivery," "stocks are running out!") to immediately move the viewer toward purchase. Key Skills I Demonstrated In executing this project, I leveraged my technical and strategic skills as both a Content Specialist and a Video Editor: Video Editing for Performance: I used my skills in CapCut/Canva to ensure the editing was dynamic and fast-paced, which is essential for maximizing the retention rate of Paid Media ads. Direct Response Copywriting: I wrote and overlaid persuasive ad copy directly onto the video (e.g., "One button, and dirt disappears instantly") to reinforce the message and push conversions. Strategic Storytelling: I successfully structured the entire narrative using a conversion-focused approach (Problem-Agitate-Solve), demonstrating my ability to align creative production directly with the client's marketing goals.…