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I'm Willow Mackenzie, a strategic and creative designer with nine years of experience crafting visually compelling campaigns across digital, print, and multimedia platforms. I excel at transforming complex ideas into impactful visuals while leading brand initiatives and collaborating cross-functionally. I'm passionate about innovation and leverage cutting-edge visual design and creative strategies to enhance brand storytelling and drive results.…I'm Willow Mackenzie, a strategic and creative designer with nine years of experience crafting visually compelling campaigns across digital, print, and multimedia platforms. I excel at transforming complex ideas into impactful visuals while leading brand initiatives and collaborating cross-functionally. I'm passionate about innovation and leverage cutting-edge visual design and creative strategies to enhance brand storytelling and drive results.

Willow Mackenzie

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I'm Willow Mackenzie, a strategic and creative designer with nine years of experience crafting visually compelling campaigns across digital, print, and multimedia platforms. I excel at transforming complex ideas into impactful visuals while leading brand initiatives and collaborating cross-functionally. I'm passionate about innovation and leverage cutting-edge visual design and creative strategies to enhance brand storytelling and drive results.…I'm Willow Mackenzie, a strategic and creative designer with nine years of experience crafting visually compelling campaigns across digital, print, and multimedia platforms. I excel at transforming complex ideas into impactful visuals while leading brand initiatives and collaborating cross-functionally. I'm passionate about innovation and leverage cutting-edge visual design and creative strategies to enhance brand storytelling and drive results.

Available to hire

I’m Willow Mackenzie, a strategic and creative designer with nine years of experience crafting visually compelling campaigns across digital, print, and multimedia platforms. I excel at transforming complex ideas into impactful visuals while leading brand initiatives and collaborating cross-functionally.

I’m passionate about innovation and leverage cutting-edge visual design and creative strategies to enhance brand storytelling and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Language

English

Fluent

Work Experience

Lead Designer at Girl Guides of Canada

April 1, 2018 - November 10, 2025

Design graphics, illustrations, and infographics for all organization campaigns; select photographs and design elements for internal and external campaigns; create digital and social marketing campaign designs from concept to execution; direct photographers and freelancers; monitor project progress and ensure brand consistency; manage all design elements from conception to delivery; delegate tasks and mentor junior designers; liaise between marketing and design teams; develop fresh concepts while staying updated on industry trends; review and approve designs from regional teams; gather design needs and communicate to stakeholders; collaborate cross-functionally to elevate digital creativity and consistency.

Head of Design and Art Direction at Stannum Can Inc.

January 1, 2018 - January 1, 2018

Managed projects from start to finish, overseeing daily graphic design content for a medium-sized packaging firm; redesigned graphics to enhance product visibility and increase market share; improved product marketing through innovative concept development and creative design solutions; collaborated with production, sales, suppliers, and senior management; traveled to China to gather design inspiration and work on die-cut plans for a new packaging line.

Freelance Designer and Illustrator at Willow Mackenzie Designs

December 31, 2013 - November 10, 2025

Branding and logo design across retail, hospitality, publications, and more; print and digital projects including wedding invitations and packaging; website and social media content development; book illustration; packaging concept development, including Glow Bug Cloth Diapers with 36 original designs.