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I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes. I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.…I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes. I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.

Juan Manuel Nogales Ávila

SEO Expert, Content Creator, Content Strategist, +3

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I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes. I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.…I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes. I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.

Available to hire

I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes.

I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Global SEO Manager at Atlas Hxm

December 31, 2024 - December 31, 2024

Developed and executed a global SEO strategy for a multilingual Employer of Record (EOR) website, delivering a 210% YoY increase in Organic Search Traffic and a 25% rise in Conversion Rate. Led in-depth competitor analysis, achieving a 44.1% increase in keyword rankings in 6 months. Collaborated with cross-functional teams and managed agency partnerships to optimize content and technical factors, resulting in a 30% CTR lift and improvements in Average Ranking Position. Implemented a robust link-building program that boosted Authority Score by 50% and referral traffic by 20%. Monitored analytics to identify trends, increasing Average Engagement Time by 30% YoY.

Global SEO & UX Manager at Huawei Technologies

December 31, 2022 - December 31, 2022

Managed a global team of content editors, developers, and designers to achieve a 40% YoY increase in Organic Traffic. Optimized global content and meta tags for SEO and UX, driving a 30% growth in Average Engagement Time. Addressed technical SEO issues, improved site speed by 30%, and reduced bounce rate by 25%. Enhanced Petal Search Engine performance and optimized the search experience relative to other search engines.

SEO & UX Consultant at RTVE Spanish Public Broadcasting Media Group

December 31, 2020 - December 31, 2020

Boosted website traffic by 50% in 6 months with a seasonal keyword strategy. Improved online visibility and SERP rankings, achieving a 91% increase in Organic Page Views and ensuring 50% of pageviews originated from organic search. Reduced bounce rates by 40% by delivering highly relevant content for target audiences.

SEO & UX Consultant at Appen

December 31, 2019 - December 31, 2019

Led global content editors, developers, and UX specialists to drive a 40% YoY increase in Organic Traffic; improved page experience and engagement metrics; addressed technical SEO issues and enhanced site performance across platforms.

UX / UI Consultant at Bugfinders UK

January 1, 2015 - January 1, 2015

Consulted on UX/UI improvements for a leading web testing company, contributing to process and design optimizations in Madrid.

Digital Marketing Executive at Foster’s Hollywood (Multibrand Food Industry Leader Group)

December 31, 2013 - December 31, 2013

Led digital marketing initiatives in Madrid, coordinating campaigns across channels and optimizing performance metrics for brand visibility.

Account Executive at GYRO | 15 Publicidad

December 31, 2009 - December 31, 2009

Account management and advertising coordination across agencies in Madrid, delivering integrated campaigns and client-facing strategy support.

Digital Marketing Consulting at International Career Development Program

December 31, 2009 - December 31, 2009

Digital marketing consulting engagements across Canada and the UK as part of a global development program.

Digital Marketing Consulting at International Career Development Program

December 31, 2014 - December 31, 2014

Extended digital marketing consulting across Canada and the UK, covering program-based initiatives through 2013-2014.

Digital Marketing Executive at Foster’s Hollywood

December 31, 2013 - December 31, 2013

Implemented and optimized digital marketing strategies for a major hospitality brand in Madrid.

Global SEO Manager at Atlas HXM

January 1, 2024 - January 1, 2024

Developed and executed a global SEO strategy for a multilingual Employer of Record site, driving a 210% increase in Organic Search Traffic and a 25% rise in Conversion Rate year over year. Conducted in-depth competitor analysis, achieving a 44.1% increase in non-branded keyword rankings in six months. Collaborated with cross-functional teams and managed agency relationships to optimize content and technical factors, yielding a 30% increase in CTR and an improvement of average ranking position from 25 to 10 in main search markets. Implemented a link-building program that raised Authority Score by 50% and increased Referral Traffic by 20%. Monitored analytics to identify trends, boosting Average Engagement Time by 30%.

Global SEO & UX Manager at Huawei Technologies

January 1, 2022 - January 1, 2022

Led a global team of Content editors, Web developers and Design experts to achieve a 40% year-over-year increase in Organic Traffic. Optimized global content and meta tags for SEO and UX, driving a 30% growth in Average Engagement Time. Identified and resolved technical SEO issues, increased Website Speed by 30%, and reduced Bounce Rates by 25%. Optimized Petal Search Engine performance and enhanced the overall search experience against other engines.

SEO & UX Consultant at RTVE Spanish Public Broadcasting Media Group

January 1, 2020 - January 1, 2020

Boosted website traffic by 50% in six months through a highly seasonal keyword strategy. Enhanced online visibility and SERP rankings with page optimization, leading to a 91% increase in Organic Page Views and ensuring roughly half of all pageviews originated from organic search. Reduced Bounce Rates by 40% by aligning content with user intent and usefulness.

SEO & UX Consultant at Appen

January 1, 2019 - January 1, 2019

Provided SEO and UX consulting for a data science and AI platform, delivering optimization strategies that improved organic visibility and user experience across multiple markets. Implemented keyword and content strategies, technical fixes, and rigorous analytics tracking to support AI-data initiatives.

UX / UI Consultant at BugFinders

January 1, 2015 - January 1, 2015

Delivered UX/UI consulting for a world-leading web testing company, focusing on usability improvements and conversion optimization to enhance user satisfaction and performance.

Digital Marketing Consulting at International Career Development Program

January 1, 2009 - January 1, 2009

Participated in digital marketing consulting initiatives across Canada and the United Kingdom, contributing to program-based marketing strategies and cross-border market insights.

Digital Marketing Consulting at International Career Development Program

January 1, 2014 - January 1, 2014

Continued involvement in digital marketing consulting across Canada and the UK, expanding exposure to international marketing practices and program delivery.

Digital Marketing Executive at Foster’s Hollywood

January 1, 2013 - January 1, 2013

Led digital marketing initiatives for a leading multi-brand food industry group in Madrid, driving brand visibility and online engagement during 2012–2013.

Account Executive at Gyro / 15 Publicidad / Bassat Ogilvy & Matter Advertising Agencies

January 1, 2009 - January 1, 2009

Managed key client accounts across Madrid within a major advertising network, coordinating cross-agency teams to deliver integrated campaigns.

SEO & UX Consultant at Appen High-Quality Training Data for Machine Learning & AI

January 1, 2019 - January 1, 2019

Provided expert SEO/UX guidance to support content and site optimization for AI and ML data platforms, enhancing discoverability and user engagement.

UX / UI Consultant at Bugfinders UK. Worldwide Leading Web Testing Company

January 1, 2015 - January 1, 2015

Offered UX/UI consulting services to improve usability and conversion for global clients, contributing to higher engagement and reduced bounce.

Digital Marketing Executive at Foster’s Hollywood, Multibrand Food Industry Leader Group

January 1, 2013 - January 1, 2013

Led digital marketing initiatives across multiple brands, driving online visibility and engagement in a competitive F&B market.

Account Executive at GYRO | 15 Publicidad | Bassato Gilvy & Matter Advertising Agencies

January 1, 2009 - January 1, 2009

Developed and executed advertising campaigns, coordinated cross-functional teams, and managed client relationships to deliver integrated marketing solutions.