Juan Manuel Nogales Ávila
I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration.
About
I’m Juan Manuel Nogales Ávila, a Global Senior SEO Manager focused on increasing organic search visibility and revenue through AI-enabled search and cross-functional collaboration. Over 8 years leading strategic and operational SEO for B2B and B2C brands, I’ve grown organic traffic, improved rankings, and boosted site authority while aligning marketing, product, and engineering to deliver measurable outcomes.
I thrive in data-driven decision making, competitive analysis, and building high-performance teams. I’m fluent in English and Spanish, comfortable communicating with global stakeholders, and passionate about turning complex digital challenges into clear, revenue-driving strategies.
- Joined November 2025
Skills· 15
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
Work experience· 23 roles
Developed and executed a global SEO strategy for a multilingual Employer of Record (EOR) website, delivering a 210% YoY increase in Organic Search Traffic and a 25% rise in Conversion Rate. Led in-depth competitor analysis, achieving a 44.1% increase in keyword rankings in 6 months. Collaborated with cross-functional teams and managed agency partnerships to optimize content and technical factors, resulting in a 30% CTR lift and improvements in Average Ranking Position. Implemented a robust link-building program that boosted Authority Score by 50% and referral traffic by 20%. Monitored analytics to identify trends, increasing Average Engagement Time by 30% YoY.
Developed and executed a global SEO strategy for a multilingual Employer of Record site, driving a 210% increase in Organic Search Traffic and a 25% rise in Conversion Rate year over year. Conducted in-depth competitor analysis, achieving a 44.1% increase in non-branded keyword rankings in six months. Collaborated with cross-functional teams and managed agency relationships to optimize content and technical factors, yielding a 30% increase in CTR and an improvement of average ranking position from 25 to 10 in main search markets. Implemented a link-building program that raised Authority Score by 50% and increased Referral Traffic by 20%. Monitored analytics to identify trends, boosting Average Engagement Time by 30%.
Managed a global team of content editors, developers, and designers to achieve a 40% YoY increase in Organic Traffic. Optimized global content and meta tags for SEO and UX, driving a 30% growth in Average Engagement Time. Addressed technical SEO issues, improved site speed by 30%, and reduced bounce rate by 25%. Enhanced Petal Search Engine performance and optimized the search experience relative to other search engines.
Education· 6
Certifications and awards· 10
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