Vanessa Sorgard

Attend and lead discussions with clients; conceptualize visuals based on client requirements. Manage and design projects from brainstorm to fulfillment, including branding guidelines, infographics, banners, posters, and PowerPoint deliverables. Create graphics for intranet and social media, and layout large reports.

Led corporate branding development, including logos, branding guidelines, infographics, kit folders, banner stands, and web elements. Managed, produced, and designed projects from brainstorming to fulfillment, creating print and digital brand materials and accessible PDFs, and producing graphics for websites, newsletters, magazines and reports. Collaborated with teams across media, video, photography, and post-production to deliver final artwork and stay current with industry trends.

Conceptualized visuals based on company needs. Developed collateral such as display materials, signage, packaging, brochures, banners, and the monthly Connection Magazine and annual catalogue. Served as art director for product photo shoots across various categories, and supervised a team of graphic designers, ensuring final graphics were visually appealing and on-brand for Canadian headquarters and warehouses.