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I'm Gina Chong, a marketing leader with 15+ years of experience in guiding field marketing initiatives that partner directly with enterprise sales teams to drive pipeline progression, deal acceleration, and account expansion across APAC, India, and EMEA. I’m known for operating as a true commercial partner to sales and leadership, owning strategy, execution, and infrastructure in lean, high-accountability environments. I excel in building and running field marketing, ABM, executive engagement, and sales enablement, with a strong bias toward revenue impact over activity. I’m trusted by CEOs and sales leaders for judgment, prioritisation, and delivery where focus matters most. I’ve built and scaled marketing operations, coordinated cross-functional teams, and consistently align initiatives with business objectives to maximise account coverage and pipeline velocity.…I'm Gina Chong, a marketing leader with 15+ years of experience in guiding field marketing initiatives that partner directly with enterprise sales teams to drive pipeline progression, deal acceleration, and account expansion across APAC, India, and EMEA. I’m known for operating as a true commercial partner to sales and leadership, owning strategy, execution, and infrastructure in lean, high-accountability environments. I excel in building and running field marketing, ABM, executive engagement, and sales enablement, with a strong bias toward revenue impact over activity. I’m trusted by CEOs and sales leaders for judgment, prioritisation, and delivery where focus matters most. I’ve built and scaled marketing operations, coordinated cross-functional teams, and consistently align initiatives with business objectives to maximise account coverage and pipeline velocity.

Gina Chong

Marketing Consultant, Marketing Strategist, Growth Marketer, +4

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I'm Gina Chong, a marketing leader with 15+ years of experience in guiding field marketing initiatives that partner directly with enterprise sales teams to drive pipeline progression, deal acceleration, and account expansion across APAC, India, and EMEA. I’m known for operating as a true commercial partner to sales and leadership, owning strategy, execution, and infrastructure in lean, high-accountability environments. I excel in building and running field marketing, ABM, executive engagement, and sales enablement, with a strong bias toward revenue impact over activity. I’m trusted by CEOs and sales leaders for judgment, prioritisation, and delivery where focus matters most. I’ve built and scaled marketing operations, coordinated cross-functional teams, and consistently align initiatives with business objectives to maximise account coverage and pipeline velocity.…I'm Gina Chong, a marketing leader with 15+ years of experience in guiding field marketing initiatives that partner directly with enterprise sales teams to drive pipeline progression, deal acceleration, and account expansion across APAC, India, and EMEA. I’m known for operating as a true commercial partner to sales and leadership, owning strategy, execution, and infrastructure in lean, high-accountability environments. I excel in building and running field marketing, ABM, executive engagement, and sales enablement, with a strong bias toward revenue impact over activity. I’m trusted by CEOs and sales leaders for judgment, prioritisation, and delivery where focus matters most. I’ve built and scaled marketing operations, coordinated cross-functional teams, and consistently align initiatives with business objectives to maximise account coverage and pipeline velocity.

Available to hire

I’m Gina Chong, a marketing leader with 15+ years of experience in guiding field marketing initiatives that partner directly with enterprise sales teams to drive pipeline progression, deal acceleration, and account expansion across APAC, India, and EMEA. I’m known for operating as a true commercial partner to sales and leadership, owning strategy, execution, and infrastructure in lean, high-accountability environments. I excel in building and running field marketing, ABM, executive engagement, and sales enablement, with a strong bias toward revenue impact over activity.

I’m trusted by CEOs and sales leaders for judgment, prioritisation, and delivery where focus matters most. I’ve built and scaled marketing operations, coordinated cross-functional teams, and consistently align initiatives with business objectives to maximise account coverage and pipeline velocity.

Skills

CRM

Branding

Copywriting

Experience Level

CRM

Expert

Branding

Expert

Copywriting

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Head of Field Marketing / Marketing Manager at CLEARSTATE

August 1, 2025 - Present

Sole marketing owner supporting global enterprise MedTech accounts in a lean, sales-led organisation. Own end-to-end field marketing strategy and execution, aligned to enterprise sales priorities and active opportunities. Partner with enterprise sales leaders on priority accounts, acting as a commercial advisor and supporting deal progression with tailored messaging, proposals and late-stage engagement materials. Design and deliver executive-level programs including C-suite luncheons, roundtables, webinars and targeted account activations. Build and manage account-based marketing programmes across 1:1 and 1:Few strategic accounts, increasing engagement and deal velocity. Rebuilt CRM from the ground up, defining pipeline stages, account structures, reporting logic and workflows to improve sales visibility and decision-making. Led a full website rebuild independently, sharpening positioning and aligning messaging with enterprise buyer expectations. Produce all field, sales and digital as

Marketing and Communications Leader, APAC at SILVERLAKE AXIS

April 1, 2024 - June 1, 2025

Sole marketing and communications leader for APAC, reporting directly to the CEO, supporting enterprise go-to-market for GenAI solutions targeting tier-one banks. Established frameworks for marketing operations, content creation and regional campaign execution, enabling repeatable success across diverse APAC markets. Owned end-to-end marketing and communications strategy and execution across APAC without a dedicated team or agency support. Acted as the primary marketing partner to the CEO and sales leadership, advising on go-to-market priorities, messaging and strategic positioning. Led field marketing and executive engagement programmes, developing executive-ready narratives, pitch decks and field materials that strengthened customer engagement and influenced key stakeholder decisions.

Field Marketing Manager, Asia and India at BACKBASE

October 1, 2022 - October 1, 2023

Trusted commercial partner to regional leadership, providing strategic recommendations and influencing go-to-market decisions in lean, high-accountability environments. Spearheaded enterprise field marketing and ABM initiatives across Asia and India, developing account-centric strategies that accelerated pipeline progression, deal velocity, and revenue growth. Partnered directly with regional and enterprise sales teams to support strategic accounts, contributing to USD 4.6M in annual recurring revenue and identifying cross-sell/upsell opportunities. Designed and executed high-touch executive events, workshops, roundtables, and multi-channel campaigns, increasing engagement with senior decision-makers by 30%+. Built scalable field marketing frameworks, including account prioritisation, campaign orchestration, and ROI measurement. Leveraged data-driven insights to optimise ABM programs, track performance against KPIs, and inform go-to-market decisions. Served as a trusted commercial part

Regional Field Marketing, APAC at FINASTRA

October 1, 2019 - October 1, 2022

Led enterprise field marketing for Core Banking solutions across Retail and Payments in APAC, partnering directly with sales teams to drive pipeline growth, deal acceleration and account expansion. Launched APAC’s first regional Retail Digital Banking campaign and established a repeatable framework for digital initiatives. Owned strategy and execution for regional executive events, workshops, webinars and partner-led initiatives. Implemented ABM programmes and regional marketing playbooks, standardising campaign planning, measurement and reporting to improve ROI visibility and revenue impact. Collaborated with product, demand generation and sales enablement to align marketing initiatives with business objectives and maximise account-level results.

Field Marketing Manager, APAC and EMEA at NCR

February 1, 2017 - January 1, 2019

Led enterprise field marketing strategies across Hospitality, Retail and Financial Services, driving account engagement, pipeline progression and regional go-to-market alignment. Partnered with regional sales teams to execute GTM initiatives, improve pipeline visibility and support deal acceleration. Designed and delivered targeted account programmes, executive events and multi-channel campaigns, enhancing customer relationships and market presence across APAC and EMEA. Provided insights and recommendations to regional leadership, informing prioritisation of accounts and marketing investments to maximise revenue impact.