Available to hire
I am a results-driven entrepreneur with a track record of founding, launching, and scaling successful businesses. I excel at turning strategic vision into profitable operations, building high-performing teams, and forging valuable partnerships to drive growth and customer satisfaction.
Over the past decade I have led digital marketing across D2C and B2B channels, designed and launched products, and managed complex supply chains and compliance programs. I am passionate about operational excellence, data-driven decision making, and delivering delightful customer experiences.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Head of Digital Marketing at Comfy Group
January 1, 2025 - November 12, 2025Responsible for the overall strategy and direction of all online marketing channels across a D2C site and a B2B site. Lead the digital marketing team, mentor staff, and oversee the full group marketing budget. Plan and execute trading and marketing plans, delegating execution to the digital team. Plan and launch new products and stand-alone brands for the C Suites project groups. Sourced and built relationships with new agencies, tech platforms, and business partners. Achievements include growing TikTok Shop from £0 to ~£20k monthly revenue in four months, leading a website infrastructure rebuild with new retention/cust experience features, and restructuring the team to optimise skills and headcount.
Founder & Managing Director at Hey Smart Home Limited
December 1, 2024 - December 1, 2024Led day-to-day operations and overall business strategy, ensured warehouse efficiency, and managed financial modelling with the CFO. Planned trading and marketing initiatives and delegated execution to trading/marketing managers. Directed product design from packaging to hardware, coordinated supplier communications in China, and built key business partnerships. Major achievements include designing and building 3 warehouses, conducting a 6-month compliance overhaul, and overseeing a 14-month bespoke product build for ScrewFix with a successful retail partnership and compliance audits.
Head of Innovation at Tactus Group
August 1, 2021 - August 1, 2021Appointed to drive strategic innovation across selected business areas, with a focus on product diversification and growth opportunities for the organisation.
Head of Preloved at THG
December 1, 2019 - December 1, 2019Led a small marketing team and a development team, managed marketing activity, trading plans and technology road map. Tasked with turning around the Preloved EBITDA trend within 12 months by implementing tech changes and pivoting services to provide best-in-class offerings.
Trading & Marketing Manager (PopInABox) at THG
October 1, 2018 - October 1, 2018First hire on the PIAB team after THG acquired the business. Over 2.5 years migrated the site onto THG in-house systems, launched 6 international websites, grew the team to 16 across 6 languages, and increased revenue from £140k last year to over £10m annually.
Apprentice EUC Engineer at THG
April 1, 2016 - April 1, 2016Resolved daily IT equipment tickets, using initiative to solve problems beyond prior experience.
Education
Audio Engineering Technology & Techniques at SSR, Manchester
January 11, 2030 - January 1, 2011Qualifications
Industry Experience
Retail, Software & Internet, Manufacturing, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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