Available to hire
I’m a strategic and creative marketing leader with 6+ years of experience driving brand growth across nightlife, F&B, and hospitality in Bali. I specialize in building multi-venue marketing ecosystems, launching campaigns, and leading cross-functional teams to execute bold, measurable plans.
I blend data-driven decision making with elevated storytelling to create brands that connect, convert, and endure. I’m passionate about crafting campaigns that resonate with audiences, elevate experiences, and drive sustainable results.
Skills
Experience Level
Expert
Expert
Expert
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Expert
Language
English
Fluent
Indonesian
Fluent
Work Experience
Digital Marketing Manager at Vault Nightclub Bali & Jakarta
June 23, 2023 - November 12, 2025Led all digital marketing strategy and performance for Vault venues across Bali and Jakarta. Directed paid media, content, and influencer campaigns, aligning with weekly lineups and major events. Built cross-city creative teams of videographers, designers, and ad specialists to deliver cohesive campaigns. Analyzed CPC, CPV, and ROI to optimize media spend and creative direction. Directed the digital launch of Vault Jakarta under the '#wereallthewayup' initiative, coordinating with 1,000+ creators and reaching 30M+ audience across campaigns and events.
E-commerce Manager at Pangea Movement
February 28, 2023 - February 28, 2023Managed Shopify operations, inventory, and marketing execution. Executed paid ads and email campaigns increasing monthly revenue by 20%+. Collaborated with advisors to optimize creative direction and ad performance. Produced weekly reports tracking sales metrics and store efficiency. Improved user experience to reduce cart abandonment.
E-Commerce Manager at PANGEA Movement
February 23, 2023 - February 23, 2023Managed Shopify operations, inventory, and marketing execution. Executed paid ads and email campaigns that increased monthly revenue by 20%. Collaborated with advisors to optimize creative direction and ad performance. Produced weekly sales reports and maintained store efficiency. Improved user experience to reduce cart abandonment and provided feedback loops to marketing for customer-driven improvements. Promoted within three months for performance and leadership potential.
Marketing Manager at The Black Box Provisions
March 22, 2022 - March 22, 2022Managed marketing campaigns and brand identity for The Black Box Provisions across Bali and Singapore. Led creative direction, coordination with event teams, and production for campaigns and live events. Tracked performance metrics, optimized budgets, and delivered cohesive branding that supported venue growth and customer engagement.
Customer Service Support Manager at PANGEA Movement
July 21, 2021 - July 21, 2021Spearheaded influencer marketing initiatives and multi-channel customer inquiries across platforms. Coordinated with creators to sustain engagement and promote brand partnerships. Streamlined workflows to improve response times and customer satisfaction. Collaborated with product and marketing teams to implement customer-driven improvements and metrics tracking.
Education
A-Levels at Oxford Open Learning, UK
January 1, 2017 - January 1, 2019O-Levels at Bedok Green Secondary, Singapore
January 1, 2013 - January 1, 2017A-Levels at Oxford Open Learning, UK
January 1, 2017 - January 1, 2019O-Levels at Bedok Green Secondary, Singapore
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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