Sr.Graphic Designer at Lepaya

Led creative direction and ensured brand consistency across global visual assets supporting power skill training programs and corporate learning content. Directed cross-functional collaboration with instructional designers, product owners, and marketing teams to deliver high-quality design systems across digital, print, motion, and interactive formats. Developed branded global training materials—including multilingual workbooks, interactive PDFs, learning games, and e-learning assets—for clients such as Maersk, ING, UNIVAR, Freudenberg, and others. Visualized and delivered a global training program valued at £1.8M, meeting a tight 3-week launch deadline, and maintaining brand compliance across all outputs. Enhanced RFP proposals and pitch decks for business development, tailoring brand visuals and messaging for key enterprise clients under tight deadlines. Created integrated marketing campaigns featuring LinkedIn creatives, conference materials, branded merchandise, and print/digi

Consultant Creative Designer at Kilcheran

Designed and developed visual content for social media, digital zines, and monthly email marketing campaigns, resulting in increased subscriber engagement.

Short-term Consultant at The World Bank

Designed and published the IFC (Pakistan) annual report 2019, aligning visuals with institutional standards. Translated complex data into infographics for social media campaigns, boosting engagement. Created a comic series that increased visibility for the hygiene and waste disposal campaign. Developed character illustrations for the GLOW Women Empowerment and Gender Pay Gap campaign, serving as key visuals for Facebook campaigns.

Consultant Creative Designer at Ogilvy Islamabad (On-site)

Led creative execution across corporate and digital campaigns for Telenor Pakistan, including a project that won a regional competition. Managed a team of 3 designers on in-house campaigns, overseeing concept development, production, and final delivery. Revamped Telenor’s website, boosting conversion rates from 5% to 12% through redesigned icons, landing pages, and infographics. Designed OOH/DOOH marketing materials for the Telenor 4G national launch campaign. Produced storyboards for promotional videos aired on TV and social platforms. Created weekly social media content for Telenor’s content creators, increasing engagement. Illustrated cultural memorabilia for foreign delegations and developed visuals for key offers like “Free Calls - All Day,” later adapted into national TV ads. Supported the Art Director with client briefings, creative strategy, and campaign research.

Consultant Graphic Designer at Etx - Solutions Islamabad, Ireland (Hybrid)

Designed visual content for social media, digital zines, and monthly email marketing campaigns, resulting in increased subscriber engagement.