Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Firoozeh Fazeli, a senior graphic designer and packaging lead with more than 20 years of experience creating brand-aligned designs for global consumer packaged goods. I specialize in end-to-end packaging development, visual identity systems, and cross-channel marketing that helps brands stand out at retail and online. I enjoy leading diverse design teams, mentoring colleagues, and building scalable processes that balance creativity with cost and resource efficiency. I’m passionate about translating brand strategy into compelling visuals, collaborating with cross-functional partners, and delivering high-impact assets that accelerate growth.…Hi, I’m Firoozeh Fazeli, a senior graphic designer and packaging lead with more than 20 years of experience creating brand-aligned designs for global consumer packaged goods. I specialize in end-to-end packaging development, visual identity systems, and cross-channel marketing that helps brands stand out at retail and online. I enjoy leading diverse design teams, mentoring colleagues, and building scalable processes that balance creativity with cost and resource efficiency. I’m passionate about translating brand strategy into compelling visuals, collaborating with cross-functional partners, and delivering high-impact assets that accelerate growth.

Firoozeh Fazeli

Graphic Designer, Packaging Designer, Brand Designer, +2





Hi, I’m Firoozeh Fazeli, a senior graphic designer and packaging lead with more than 20 years of experience creating brand-aligned designs for global consumer packaged goods. I specialize in end-to-end packaging development, visual identity systems, and cross-channel marketing that helps brands stand out at retail and online. I enjoy leading diverse design teams, mentoring colleagues, and building scalable processes that balance creativity with cost and resource efficiency. I’m passionate about translating brand strategy into compelling visuals, collaborating with cross-functional partners, and delivering high-impact assets that accelerate growth.…Hi, I’m Firoozeh Fazeli, a senior graphic designer and packaging lead with more than 20 years of experience creating brand-aligned designs for global consumer packaged goods. I specialize in end-to-end packaging development, visual identity systems, and cross-channel marketing that helps brands stand out at retail and online. I enjoy leading diverse design teams, mentoring colleagues, and building scalable processes that balance creativity with cost and resource efficiency. I’m passionate about translating brand strategy into compelling visuals, collaborating with cross-functional partners, and delivering high-impact assets that accelerate growth.

Available to hire

Hi, I’m Firoozeh Fazeli, a senior graphic designer and packaging lead with more than 20 years of experience creating brand-aligned designs for global consumer packaged goods. I specialize in end-to-end packaging development, visual identity systems, and cross-channel marketing that helps brands stand out at retail and online. I enjoy leading diverse design teams, mentoring colleagues, and building scalable processes that balance creativity with cost and resource efficiency. I’m passionate about translating brand strategy into compelling visuals, collaborating with cross-functional partners, and delivering high-impact assets that accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer & Packaging Lead at Riverside Natural Foods Ltd.

September 1, 2013 - November 12, 2025

Spearheaded the complete rebranding of Riverside Natural Foods' product portfolio, managing the design and packaging refresh across multiple product lines, resulting in a 15% increase in baseline sales at retail. Led cross-functional teams (marketing, sales, product development, procurement) to ensure brand consistency and visual identity adherence across channels. Developed packaging for over 50 new product innovations and limited-time launches, ensuring the brand's creative strategy and visual identity were realized consistently. Designed shopper marketing materials including in-store displays, retail signage, and product sampling collateral. Led packaging designs on multiple materials and die lines for major clients such as Costco, Walmart, Target, and Loblaws, maintaining brand cohesiveness. Automated packaging workflows and streamlined approval processes using SpecRight, reducing turnaround times by 20% and cutting packaging write-offs by 60%. Introduced PantoneLIVE and ColorCert

Head of Design Team at Ofoq Publication

January 1, 2013 - January 1, 2013

Led a team of 5 designers to create engaging book illustrations and innovative page layouts, ensuring alignment with the publication’s editorial vision. Enhanced the reader experience through creative typography, imagery, and layout techniques, contributing to the overall success of each publication.

Graphic Designer at Tehran Continues Paper Printing

January 1, 2010 - January 1, 2010

Designed and produced flyers and brochures, ensuring branding consistency and tailoring layouts to various print specifications, including paper type, finishes, and color processes. Collaborated with printing teams to optimize file preparation, ensuring accurate bleed, trim, and resolution, delivering flawless final outputs.

Graphic Designer at AGFA

January 1, 2005 - January 1, 2005

Prepared and optimized design files for print production, ensuring color accuracy, resolution quality, and seamless transition from digital to printed materials. Worked closely with printing teams to troubleshoot and resolve potential production issues, ensuring high-quality final outputs.