Hi, I’m Tracy, I'm a Digital Marketer & Growth Manager with a strong foundation in finance and hands-on experience as an e-commerce seller. This background allows me to approach marketing with both strategic clarity and commercial awareness — not just creativity. I work with founders and growing brands who want structured, conversion-focused systems that support sustainable growth. My expertise lies in designing funnels, optimising customer journeys, and improving backend processes so marketing efforts translate into measurable results. Rather than executing in silos, I focus on the entire growth ecosystem — from offer positioning and funnel flow to operational efficiency. This means fewer leaks, clearer data, and better decision-making. Core capabilities: • Funnel & landing page strategy and design • Growth optimisation & performance support • Brand and social presence alignment • Business process and conversion improvement I’m detail-driven, strategic, and highly reliable — ideal for clients who value long-term partnership over one-off tasks. If you’re looking for a growth partner who understands both numbers and narrative, I’d be happy to explore how we can work together.…

Tracy Teng

Hi, I’m Tracy, I'm a Digital Marketer & Growth Manager with a strong foundation in finance and hands-on experience as an e-commerce seller. This background allows me to approach marketing with both strategic clarity and commercial awareness — not just creativity. I work with founders and growing brands who want structured, conversion-focused systems that support sustainable growth. My expertise lies in designing funnels, optimising customer journeys, and improving backend processes so marketing efforts translate into measurable results. Rather than executing in silos, I focus on the entire growth ecosystem — from offer positioning and funnel flow to operational efficiency. This means fewer leaks, clearer data, and better decision-making. Core capabilities: • Funnel & landing page strategy and design • Growth optimisation & performance support • Brand and social presence alignment • Business process and conversion improvement I’m detail-driven, strategic, and highly reliable — ideal for clients who value long-term partnership over one-off tasks. If you’re looking for a growth partner who understands both numbers and narrative, I’d be happy to explore how we can work together.…

Available to hire

Hi, I’m Tracy,
I’m a Digital Marketer & Growth Manager with a strong foundation in finance and hands-on experience as an e-commerce seller. This background allows me to approach marketing with both strategic clarity and commercial awareness — not just creativity.

I work with founders and growing brands who want structured, conversion-focused systems that support sustainable growth. My expertise lies in designing funnels, optimising customer journeys, and improving backend processes so marketing efforts translate into measurable results.

Rather than executing in silos, I focus on the entire growth ecosystem — from offer positioning and funnel flow to operational efficiency. This means fewer leaks, clearer data, and better decision-making.

Core capabilities:
• Funnel & landing page strategy and design
• Growth optimisation & performance support
• Brand and social presence alignment
• Business process and conversion improvement

I’m detail-driven, strategic, and highly reliable — ideal for clients who value long-term partnership over one-off tasks. If you’re looking for a growth partner who understands both numbers and narrative, I’d be happy to explore how we can work together.

See more

Language

English
Advanced
Chinese
Advanced
Malay
Advanced

Work Experience

Growth Manager at Freelance
March 1, 2025 - Present
Carried out auditing and optimization of landing pages; improved CTAs, layout, and messaging to raise visitor engagement. Supported social media campaigns with content creation, scheduling, and repurposing video content and editing. Conducted keyword research (SEO) and provided insights for content strategy while tracking leads, conversions, and ROI. Assisted in creating and testing marketing funnels to improve lead conversions; collected and analyzed lead data to generate actionable outreach insights.
Assistant Manager at InfoSys Limited
January 1, 2025 - January 1, 2025
Managed a team of accountants and financial analysts, ensuring accurate and timely financial transactions, improving data integrity by 10%. Coordinated month-end and year-end closing activities, prepared financial statements and reports, enhancing compliance and accuracy. Implemented and maintained internal controls, identifying and executing process improvements, increasing efficiency by 20%.
Senior Associate Consultant at PwC
July 1, 2020 - July 1, 2020
Managed monthly financial reporting and closing, including transaction entries for AP, AR, GL, cash book, and bank reconciliation. Produced full sets of financial statements and income tax returns, verifying staff claims and preparing payments. Coordinated with auditors, tax agents, and company secretaries, handling ad hoc requests promptly.
Accountant at Klinik Sekeluarga Ipoh Sdn Bhd
July 1, 2024 - July 1, 2024
Produced monthly full-set financial statements and income tax returns; verified staff claims and prepared payments; generated monthly billing and monitored collections; supported business development and enhanced financial processes. Demonstrated strong analytical and reporting skills applicable to ROI and campaign performance; knowledge of business and financial concepts to support client acquisition and growth strategies.

Education

Add your educational history here.

Qualifications

Bachelor's Degree in Accounting
January 1, 2002 - January 1, 2006

Industry Experience

Professional Services, Education, Other
    uniE621 I swapped a "Course Catalog" for a Digital Stage.
    I was looking at traditional music school landing pages recently and noticed a pattern: they felt like static textbooks. 🎼 But music isn't static. It's vibrant, emotional, and alive. When I took on the redesign for Macmepckar Academy, I wanted to bridge that gap. I moved away from the "stiff" corporate look to create a digital stage that actually captures the joy of performance. The Design Strategy: Emotional Mirroring: I placed a vibrant, expressive vocalist front-and-center. Why? Because aspiring students need to see the feeling of success before they read the syllabus. The "Spotlight" Aesthetic: I used a deep, immersive blue palette with confetti accents to evoke that "under the lights" feeling of a live concert. Glow-Focused Navigation: I rebuilt the Enroll, Fees, and Review sections into high-contrast, glowing modules. It’s about making the logistical path as exciting as the musical one. Design isn't just about making things look "better"—it's about creating an atmosphere that inspires action.…
    uniE621 The "Stop Playing it Safe" Story
    Travel isn’t "safe." It’s exhilarating, surprising, and a little bit wild. So why do so many travel websites look like a spreadsheet with a pretty background? I recently took on a redesign for travel site, and my main goal was to kill the "corporate travel" vibe. The Vision: I wanted to move away from the distant, static landscapes you see everywhere. Instead, I put the human emotion of discovery front and center. I traded the "polite" fonts for rugged typography and layered in organic textures to make the screen feel like an actual jungle. 🌿✨ The Shift: From Information to Inspiration: I stopped trying to just "list" details and started trying to "sell" a feeling. From Static to Immersive: By using leaf overlays and depth, the page doesn't just sit there—it pulls you in. The "Click" Factor: I kept the logistics (Location/Date) super clean so that once the design sparks the "I need to go" feeling, the "How do I sign up?" part is effortless. Design shouldn't just be functional; it should be the start of the adventure. If the landing page doesn't make your heart beat a little faster, the design hasn't done its job yet.…
    paper Funnel Developer

    Funnel Design Projects

    I design conversion-focused funnels tailored to different industries, with a strong emphasis on strategy, clarity, and customer psychology — not just visuals.

    These projects span hair care (beauty & wellness), education, and financial services, each requiring a different approach to trust, messaging, and decision-making. My role involved mapping the customer journey, structuring the funnel flow, and aligning each touchpoint with the business objective.

    What I delivered across these projects:
    • Funnel strategy and structure (lead gen & sales funnels)
    • Landing page layout and conversion-focused messaging
    • Clear offer positioning based on customer intent
    • Optimised flow from traffic → lead → conversion
    • Industry-appropriate trust elements (social proof, education, credibility)

    Industry-specific approach:
    • Hair Care: Emotion-driven messaging, problem–solution framing, and visual hierarchy to drive action
    • Education: Authority building, clarity of outcomes, and progressive trust development
    • Financial Services: Compliance-aware messaging, credibility signals, and logical decision pathways

    These funnels were designed to reduce friction, increase clarity, and support scalable growth, ensuring each business had a solid foundation to drive leads or sales effectively.

    If you’re looking for funnels that are strategic, intentional, and built to convert — this project reflects how I work.

    uniE621 Behind the Pixels: Designing for Energy and Action.
    When I sat down to design the 365 Blueprint webinar funnel, I asked myself one question: How does a user feel the second they land on this page? In a world of digital fatigue, a landing page needs to do more than share information—it needs to transfer energy. For this redesign, I leaned into a high-vibrancy aesthetic to match the momentum of a live event. Key design decisions I made: The Power of Persona: I chose to lead with a strong, approachable human element. We aren't just selling a "blueprint"; we're selling a transformation led by a real person. Visual Hierarchy & Flow: I utilized glassmorphism and soft gradients to create depth. This keeps the "Register Now" and "Bonus Book" sections top-of-mind without overwhelming the viewer. Frictionless Information: I broke down into a tiered visual system. By categorizing the path (Easy, Hard, Hardest), we give the user a clear roadmap of what to expect before they even click. Design is a conversation between the brand and the visitor. I wanted this conversation to feel modern, urgent, and professional.…