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Hi there! I'm Beatriz Reynolds Olds, a marketing lead and brand specialist with over eight years of experience helping brands tell stories that actually connect. I blend strategic thinking with hands-on creative leadership, guiding cross-functional teams to deliver integrated campaigns across SEO, content, UX, and social channels. From orchestrating the I-COM Global Summit to driving digital growth for institutions like NASA and The School of American Ballet, I turn data into actionable plans and creative concepts into revenue. I love partnering with product, development, and design teams to create experiences that resonate with audiences and move the needle.…Hi there! I'm Beatriz Reynolds Olds, a marketing lead and brand specialist with over eight years of experience helping brands tell stories that actually connect. I blend strategic thinking with hands-on creative leadership, guiding cross-functional teams to deliver integrated campaigns across SEO, content, UX, and social channels. From orchestrating the I-COM Global Summit to driving digital growth for institutions like NASA and The School of American Ballet, I turn data into actionable plans and creative concepts into revenue. I love partnering with product, development, and design teams to create experiences that resonate with audiences and move the needle.

Beatriz Reynolds Olds

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi there! I'm Beatriz Reynolds Olds, a marketing lead and brand specialist with over eight years of experience helping brands tell stories that actually connect. I blend strategic thinking with hands-on creative leadership, guiding cross-functional teams to deliver integrated campaigns across SEO, content, UX, and social channels. From orchestrating the I-COM Global Summit to driving digital growth for institutions like NASA and The School of American Ballet, I turn data into actionable plans and creative concepts into revenue. I love partnering with product, development, and design teams to create experiences that resonate with audiences and move the needle.…Hi there! I'm Beatriz Reynolds Olds, a marketing lead and brand specialist with over eight years of experience helping brands tell stories that actually connect. I blend strategic thinking with hands-on creative leadership, guiding cross-functional teams to deliver integrated campaigns across SEO, content, UX, and social channels. From orchestrating the I-COM Global Summit to driving digital growth for institutions like NASA and The School of American Ballet, I turn data into actionable plans and creative concepts into revenue. I love partnering with product, development, and design teams to create experiences that resonate with audiences and move the needle.

Available to hire

Hi there! I’m Beatriz Reynolds Olds, a marketing lead and brand specialist with over eight years of experience helping brands tell stories that actually connect. I blend strategic thinking with hands-on creative leadership, guiding cross-functional teams to deliver integrated campaigns across SEO, content, UX, and social channels.
From orchestrating the I-COM Global Summit to driving digital growth for institutions like NASA and The School of American Ballet, I turn data into actionable plans and creative concepts into revenue. I love partnering with product, development, and design teams to create experiences that resonate with audiences and move the needle.

Skills

Branding

Copywriting

SEO

Experience Level

Branding

Expert

Copywriting

Expert

SEO

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Head of Marketing at I-COM Global

January 1, 2024 - January 1, 2024

Head of Marketing responsible for leading events marketing across Europe; led a team of creatives including designers, video editors, and copywriters; orchestrated the I-COM Summit 2023, attracting over 1,000 attendees.

Senior Digital Strategist at Telegram Messenger

September 1, 2025 - September 1, 2025

Led digital strategy, UX, and client relationships for over 50 website launches across industries, driving measurable growth for top-tier clients including NASCAR, Accenture, The School of American Ballet, and NASA.

Lead Digital Strategist at Digital Silk

September 1, 2025 - September 1, 2025

Led digital strategy, UX, and client relationships for over 50 website launches across industries, driving measurable growth for top-tier clients.

Head of Content at Telegram

September 1, 2025 - November 12, 2025

Head of Content; current role with NDA; responsibilities include content strategy, leadership in a confidential environment.

Global Marketing Coordinator at Atlas Quantum

December 1, 2018 - December 1, 2018

Led international marketing expansion for Brazil’s largest cryptocurrency company; managed in-house marketing team; launched large-scale campaigns including TV campaigns with Google and Meta.

Head of Marketing at Na Praia App

May 1, 2017 - May 1, 2017

From business concept to app launch on the App Store and Google Play; led the marketing team for Na Praia App; achieved international recognition and user growth.

Data Annotation at Outlier

January 1, 2024 - November 12, 2025

Contributed to training and improvement of large language models by evaluating AI-generated responses; developed rubrics and quality standards for diverse tasks.