I am Leila Othmani, a university lecturer and researcher in management with a focus on marketing. Since 2022 I have been Maître Assistante at the Institut Supérieur de la Mode (ISM), where I design and supervise marketing modules and support distance learning. Before that, I taught at FSEG Tunis and private institutes, combining theory with practical case studies to help students develop real-world skills. I am passionate about how digital channels shape consumer behavior. My research explores cyber-consumer risk, perceived quality of virtual communities, and loyalty in hospitality and brand communities, and I have published and presented widely in academic venues. I continuously pursue certifications in SEO, analytics, and digital marketing to keep my teaching and research aligned with industry practices.…I am Leila Othmani, a university lecturer and researcher in management with a focus on marketing. Since 2022 I have been Maître Assistante at the Institut Supérieur de la Mode (ISM), where I design and supervise marketing modules and support distance learning. Before that, I taught at FSEG Tunis and private institutes, combining theory with practical case studies to help students develop real-world skills. I am passionate about how digital channels shape consumer behavior. My research explores cyber-consumer risk, perceived quality of virtual communities, and loyalty in hospitality and brand communities, and I have published and presented widely in academic venues. I continuously pursue certifications in SEO, analytics, and digital marketing to keep my teaching and research aligned with industry practices.WWWW…