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I lead creative and digital product initiatives from strategy through execution, specializing in UX/UI website design, branding, and integrated digital experiences across enterprise, agency, and startup organizations. I collaborate with teams to translate brand strategy into scalable digital ecosystems, blending design excellence with data-driven insights and AI-enabled workflows to drive engagement, personalization, and measurable growth.…I lead creative and digital product initiatives from strategy through execution, specializing in UX/UI website design, branding, and integrated digital experiences across enterprise, agency, and startup organizations. I collaborate with teams to translate brand strategy into scalable digital ecosystems, blending design excellence with data-driven insights and AI-enabled workflows to drive engagement, personalization, and measurable growth.

Douglas Addison

Product Designer, Art Director, Creative Director, +5

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I lead creative and digital product initiatives from strategy through execution, specializing in UX/UI website design, branding, and integrated digital experiences across enterprise, agency, and startup organizations. I collaborate with teams to translate brand strategy into scalable digital ecosystems, blending design excellence with data-driven insights and AI-enabled workflows to drive engagement, personalization, and measurable growth.…I lead creative and digital product initiatives from strategy through execution, specializing in UX/UI website design, branding, and integrated digital experiences across enterprise, agency, and startup organizations. I collaborate with teams to translate brand strategy into scalable digital ecosystems, blending design excellence with data-driven insights and AI-enabled workflows to drive engagement, personalization, and measurable growth.

Available to hire

I lead creative and digital product initiatives from strategy through execution, specializing in UX/UI website design, branding, and integrated digital experiences across enterprise, agency, and startup organizations.

I collaborate with teams to translate brand strategy into scalable digital ecosystems, blending design excellence with data-driven insights and AI-enabled workflows to drive engagement, personalization, and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Product Manager at Bloomin' Brands

January 1, 2025 - January 1, 2025

Led digital product initiatives, designed and executed Engage+ email campaigns with UTM tracking and dynamic content, managed restaurant websites via Yext, and oversaw digital asset deployment and campaign archives. Directed UAT for dynamic restaurant surveys and governed platform tags, while coordinating web and email deployments and CRM operations.

Director of Multimedia / Creative at RACE FACE BRAND DEVELOPMENT

January 1, 2024 - January 1, 2024

Conceptualized and designed NFT-based digital racing cards featuring professional drivers, integrating collectible digital assets with fan engagement; Led digital product design strategy from visual design to smart contract collaboration; Mentored junior designers and developers; Created marketing decks, driver websites, and social media assets; Ensured sponsor branding alignment; Produced press releases and email campaigns; Helped drivers obtain sponsorships through branding and promotional initiatives.

Visual Communication Developer at Tampa Bay Water

January 1, 2016 - January 1, 2016

Managed three agency websites, overseeing web design, graphic illustrations, content updates, and social media creation, ensuring brand consistency. Designed and distributed monthly newsletters; developed visually engaging presentations; enforced brand identity standards; produced print/web materials; built and maintained the website and intranet using Dreamweaver CC; coordinated Mailchimp campaigns; supported live streaming for meetings using AV platforms including Crestron and Touchstream.

Product Designer / Art Director at HOYU AMERICA (formerly SAMY Salon)

January 1, 2011 - January 1, 2011

Collaborated with R&D, marketing, and manufacturing teams to translate brand strategy and consumer insights into effective, market-ready hair care product designs. Oversaw digital presence for haircare product lines; designed decorative labels and enforced brand standards; directed product photography and created 3D designs for POP displays; developed print advertising, collateral, and marketing assets; managed email campaigns; collaborated with HSN on promotions; designed and managed the company’s e-commerce store.

Product & Digital Marketing Designer at MD Science Lab

January 1, 2008 - January 1, 2008

Led digital marketing initiatives for sexual performance and health products; developed and launched product brands, creating visual identities, packaging designs, and marketing materials for print and digital; established and managed an online tiered affiliate program; collaborated with leadership on brand positioning and messaging; designed and updated corporate and e-commerce websites; oversaw creative production for advertisements, catalogs, and trade show collateral.

Digital Product Manager (Contract) at Bloomin’ Brands

January 1, 2025 - January 1, 2025

Designed and executed email campaigns in Engage+, implementing UTM tracking, dynamic content blocks, audience segmentation, and visually engaging creative assets. Managed restaurant websites via Yext, coordinating content updates, landing page promotions, and visual layout designs. Managed all digital assets including deployment, documentation and campaign archives. Directed UAT dynamic restaurant surveys, and managed platform tag governance. Supported CRM operations by coordinating web and email campaign deployments and providing administrative oversight.

Digital Product Manager (Contract) at Bloomin’ Brands

January 1, 2024 - January 1, 2025

Designed and executed email campaigns in Engage+, implemented UTM tracking, dynamic content blocks, audience segmentation, and visually engaging HTML/CSS assets. Managed restaurant websites via Yext, coordinated content updates and landing page promotions, and administered digital asset deployment, documentation, and campaign archives. Directed UAT-based restaurant surveys and managed platform tag governance; supported CRM operations by coordinating web and email campaign deployments.

Director of Multimedia / Creative at RACE FACE BRAND DEVELOPMENT

January 1, 2016 - January 1, 2024

Conceptualized and designed NFT-based digital racing cards and led digital product design strategy from branding to smart contracts. Mentored junior designers and developers, ensured brand consistency across web and blockchain platforms, and created marketing decks, driver websites, and social assets to attract corporate sponsorships.

Visual Communication Developer at TAMPA BAY WATER

January 1, 2011 - January 1, 2016

Managed three agency websites, designed web graphics, and produced monthly newsletters. Built brand-consistent materials for print and digital, coordinated Mailchimp campaigns and live video streaming support; maintained Dreamweaver-based sites and intranet.

Product Designer / Art Director at HOYU AMERICA (formerly SAMY Salon)

January 1, 2008 - January 1, 2011

Translated brand strategy into market-ready haircare product designs, oversaw digital presence across channels, designed product labels, directed product photography and 3D assets for POP displays, and produced print ads and email campaigns. Collaborated with HSN on promotions and managed e-commerce store.

Product & Digital Marketing Designer at MD SCIENCE LAB

January 1, 1999 - January 1, 2008

Led digital marketing initiatives for health products, developed and launched product brands, built an online affiliate program, defined brand positioning, and designed/updated corporate and e-commerce websites. Oversaw creative production for ads, catalogs, and trade-show collateral.

Creative Brand Consultant (Freelance) at DA DESIGN CONSULTING

January 1, 2025 - Present

Transform ideas into impactful brands through creative design, digital marketing, website development, SEO, and AI-powered automation systems that streamline workflows and enhance performance. Develop high-performing digital experiences by integrating strategic storytelling, site optimization, and intelligent AI tools that drive engagement, personalization, and measurable growth. Leverage creative direction, web strategy, and automated marketing systems to build scalable brand ecosystems that combine design excellence with data-driven AI insights.

Digital Product Manager (Contract) at BLOOMIN' BRANDS

January 1, 2024 - January 1, 2025

Designed and deployed large-scale HTML email campaigns in Engage+, leveraging UTM tracking, dynamic content, and audience segmentation to reach 1.6 million recipients. Managed restaurant websites through Yext and Sitecore, delivering content updates, promotional initiatives, and landing page design. Owned end-to-end digital asset management, including deployment, documentation, and campaign archiving. Led user acceptance testing (UAT) for dynamic restaurant surveys and managed platform tag governance to support accurate engagement measurement. Supported CRM operations by coordinating web and email campaign deployments and providing ongoing administrative oversight.

Director of Multimedia & Creative at RACE FACE BRAND DEVELOPMENT

January 1, 2016 - January 1, 2024

Owned creative direction and digital product strategy for motorsports branding initiatives. Designed NFT-based digital racing cards and collaborated with developers to deliver blockchain-enabled products. Led and mentored developers while maintaining brand consistency across all digital assets. Created sponsor-driven marketing decks, driver websites, and promotional campaigns that helped secure corporate sponsorships.