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I’m Irwin Cruel, an architect and environmental planner with 27 years of hands-on experience designing master plans, buildings, interiors, wayfinding systems and signage. I’ve led design studios and served as the Architect of Record on numerous local projects, collaborating with major developers and teams to turn ambitious ideas into tangible spaces. From campus planning to housing developments and hospitality projects, I’m passionate about sustainable design, clear documentation, and practical solutions that look great and work well. I enjoy mentoring teams, developing design guidelines, and creating signage and wayfinding that enhance wayfinding and user experience.…I’m Irwin Cruel, an architect and environmental planner with 27 years of hands-on experience designing master plans, buildings, interiors, wayfinding systems and signage. I’ve led design studios and served as the Architect of Record on numerous local projects, collaborating with major developers and teams to turn ambitious ideas into tangible spaces. From campus planning to housing developments and hospitality projects, I’m passionate about sustainable design, clear documentation, and practical solutions that look great and work well. I enjoy mentoring teams, developing design guidelines, and creating signage and wayfinding that enhance wayfinding and user experience.

Irwin Cruel

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I’m Irwin Cruel, an architect and environmental planner with 27 years of hands-on experience designing master plans, buildings, interiors, wayfinding systems and signage. I’ve led design studios and served as the Architect of Record on numerous local projects, collaborating with major developers and teams to turn ambitious ideas into tangible spaces. From campus planning to housing developments and hospitality projects, I’m passionate about sustainable design, clear documentation, and practical solutions that look great and work well. I enjoy mentoring teams, developing design guidelines, and creating signage and wayfinding that enhance wayfinding and user experience.…I’m Irwin Cruel, an architect and environmental planner with 27 years of hands-on experience designing master plans, buildings, interiors, wayfinding systems and signage. I’ve led design studios and served as the Architect of Record on numerous local projects, collaborating with major developers and teams to turn ambitious ideas into tangible spaces. From campus planning to housing developments and hospitality projects, I’m passionate about sustainable design, clear documentation, and practical solutions that look great and work well. I enjoy mentoring teams, developing design guidelines, and creating signage and wayfinding that enhance wayfinding and user experience.

Available to hire

I’m Irwin Cruel, an architect and environmental planner with 27 years of hands-on experience designing master plans, buildings, interiors, wayfinding systems and signage. I’ve led design studios and served as the Architect of Record on numerous local projects, collaborating with major developers and teams to turn ambitious ideas into tangible spaces.

From campus planning to housing developments and hospitality projects, I’m passionate about sustainable design, clear documentation, and practical solutions that look great and work well. I enjoy mentoring teams, developing design guidelines, and creating signage and wayfinding that enhance wayfinding and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Consultant at Rafeli Realty and Development Corporation

January 1, 2024 - January 1, 2024

Provided design consultancy for real estate development projects, including architectural design, documentation, and coordination.

Design Consultant at Macasiatech Design / Independent Practice

January 1, 2020 - January 1, 2020

Independent practice offering design consultation, master planning input, and architectural design support.

Associate Director for Architecture at HBO + EMTB Philippines, Inc.

January 1, 2012 - January 1, 2012

Led architectural studio operations, served as Lead Designer and Project Architect, and acted as Architect on Record for local projects with major developers.

at Davenport Campbell

January 1, 2002 - January 1, 2002

Involved in architectural practice with exposure to multiple project types.

at DA Silvestre & Associates

January 1, 2000 - January 1, 2000

Early career exposure to master planning projects and architectural practice.

Design Consultant at Independent Practice Design Consultancy/ Greenworks and MacAsia Tech

January 1, 2013 - Present

Independent practice providing architectural design, environmental planning, signage design and project administration for campus, institutional and housing developments; lead designer in early planning and documentation phases.

Associate Director for Architecture at HBO + EMTB Philippines, Inc.

January 1, 2002 - January 1, 2012

Led architecture studio as Lead Designer and Project Architect; Architect on Record; directed local projects for major developers such as Filinvest, SMDC, and AMA Group of Companies; involvement in design guidelines, master planning and project administration.

Architect at Davenport Campbell

January 1, 2000 - January 1, 2002

Architectural design, documentation and project coordination for various clients.

Architect at DA Silvestre & Associates

January 1, 1997 - January 1, 2000

Early works in master planning and architectural design; engaged in master planning projects and project development.

Independent Practice / Design Consultancy at Independent Practice Design Consultancy / Greenworks and MacAsia Tech

January 1, 2013 - Present

Design consultancy and environmental planning; green design strategies and architectural services with project leadership across the local market.

Associate Director for Architecture at HBO+EMTB Philippines, Inc.

January 1, 2002 - December 31, 2012

Led the architecture studio as Lead Designer and Project Architect; Architect on Record; direct involvement with all local studio projects and collaboration with major developers such as Filinvest, SMDC and AMA Group of Companies.