I'm Irwin Cruel, a licensed Architect and Environmental Planner with 27 years of practice. I've led master planning, design guidelines, architectural design and documentation, 3D modeling, graphics, interior design, and project administration. My career includes a decade with HBO+EMTB in an Australia-based design environment where I served as Associate Director of Architecture, acting as Lead Designer and Project Architect and Architect on Record for local projects with major developers such as Filinvest, SMDC, and AMA Group of Companies. I'm passionate about environmentally responsible campus planning and signage design, with experience in wayfinding and master planning for institutional, housing, and mixed-use developments. I enjoy collaborating with clients and teams to translate complex requirements into clear design guidelines and built environments that are functional and sustainable.…I'm Irwin Cruel, a licensed Architect and Environmental Planner with 27 years of practice. I've led master planning, design guidelines, architectural design and documentation, 3D modeling, graphics, interior design, and project administration. My career includes a decade with HBO+EMTB in an Australia-based design environment where I served as Associate Director of Architecture, acting as Lead Designer and Project Architect and Architect on Record for local projects with major developers such as Filinvest, SMDC, and AMA Group of Companies. I'm passionate about environmentally responsible campus planning and signage design, with experience in wayfinding and master planning for institutional, housing, and mixed-use developments. I enjoy collaborating with clients and teams to translate complex requirements into clear design guidelines and built environments that are functional and sustainable.WWWW…