I am a results-driven Senior SEO Specialist with 6+ years of experience architecting and executing enterprise-level SEO strategies across retail, technology, travel, and transport. I have a proven track record of delivering measurable growth, including 40%+ increases in organic traffic and top-5 SERP rankings, through technical SEO mastery, data-driven content strategy, and cross-functional leadership. I excel at owning full SEO roadmaps, mentoring junior specialists, and aligning search strategy with business objectives. I have led cross-platform content silos, performed technical audits, and built executive dashboards, delivering scalable workflows and measurable gains for diverse global brands.

Suleyman Eminbeyli

I am a results-driven Senior SEO Specialist with 6+ years of experience architecting and executing enterprise-level SEO strategies across retail, technology, travel, and transport. I have a proven track record of delivering measurable growth, including 40%+ increases in organic traffic and top-5 SERP rankings, through technical SEO mastery, data-driven content strategy, and cross-functional leadership. I excel at owning full SEO roadmaps, mentoring junior specialists, and aligning search strategy with business objectives. I have led cross-platform content silos, performed technical audits, and built executive dashboards, delivering scalable workflows and measurable gains for diverse global brands.

Available to hire

I am a results-driven Senior SEO Specialist with 6+ years of experience architecting and executing enterprise-level SEO strategies across retail, technology, travel, and transport. I have a proven track record of delivering measurable growth, including 40%+ increases in organic traffic and top-5 SERP rankings, through technical SEO mastery, data-driven content strategy, and cross-functional leadership.

I excel at owning full SEO roadmaps, mentoring junior specialists, and aligning search strategy with business objectives. I have led cross-platform content silos, performed technical audits, and built executive dashboards, delivering scalable workflows and measurable gains for diverse global brands.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Frontend Developer at Zecar
January 1, 2024 - November 13, 2025
Frontend development for a scalable EV platform using JavaScript and Next.js, focusing on delivering a seamless user experience. Built a comprehensive EV comparison tool with complex filtering and dynamic data fetching, ensured high responsiveness and accessibility. Created a reusable component library using styled-components to standardize UI elements and improve development efficiency. Implemented SSR with Next.js for faster loads and better SEO. Used Sanity as a headless CMS to manage content and optimize image handling and content blocks for various screen sizes. Leveraged GraphQL with Apollo Client for efficient querying and real-time updates for product listings and FAQs.
Frontend Developer at SafEcho
April 30, 2024 - April 30, 2024
Built an intuitive UI for an AI-powered chatbot tailored for OSHA industries using styled-components. Developed a reusable higher-order Chatbox component using the Context API for modularity and reusability. Implemented dark and light themes, integrated frontend with backend API endpoints (authentication, file uploads, and chat responses), designed a data pipeline to extract user information from the site, and built/validated registration and login flows using react-hook-form and zod for validation.
Frontend Developer at Coderoo
November 1, 2021 - November 1, 2021
Designed and built intuitive, engaging user experiences using React and Next.js. Contributed to the development of the company CRM system with JavaScript, React, and modern UI libraries to improve user interaction and functionality. Implemented secure authentication and session management to protect user data and ensure a seamless login experience.
Frontend Developer at SafEcho
May 1, 2023 - April 1, 2024
Built an intuitive UI for an AI-powered chatbot for OSHA industries using styled-components. Developed a reusable higher-order Chatbox component utilizing the Context API to support modularity and reusability. Implemented dark and light theme options. Collaborated with backend to integrate API endpoints including authentication, file uploads, and chat responses. Designed and implemented a data pipeline to extract user information from the site. Built and validated registration and login functionalities using react-hook-form and zod for form handling and validation.
Senior SEO Specialist at Havas
October 1, 2021 - Present
Spearheaded enterprise-level technical and content SEO strategy across a portfolio of Tier-1 clients spanning retail, SaaS, and finance, serving as the primary strategic lead and client-facing SEO authority. Engineered a cross-platform content silo architecture reducing crawl depth by 40% and delivering a 30% lift in indexation efficiency with a 20% uplift in conversion rate. Directed a full-stack technical SEO audit prioritizing Core Web Vitals and structured data; resolved Robots.txt and Sitemap.xml crawl errors to secure top-5 SERP positions and a 40% surge in organic sessions. Designed and launched a 12-week automated content deployment workflow with headless CMS integrations for a global travel agency, boosting social-to-site referral traffic by 25% and expanding People Also Ask visibility. Established SEO dashboards with Looker Studio and GA4, and mentored two junior SEO analysts.
SEO & Content Strategist at Metro Car Express
March 1, 2020 - August 1, 2021
Owned end-to-end SEO strategy for a regional transport and logistics brand, including keyword research, content planning, on-page optimization, and performance reporting. Engineered geo-targeted content strategy that increased Local Pack visibility by 35% and sustained Top-3 rankings for core queries. Achieved a 45% YoY growth in organic traffic through structured content refreshes and cannibalization of keyword clusters. Developed a competitor gap analysis playbook identifying 120+ untapped keyword opportunities, contributing to more qualified leads. Collaborated with marketing and development teams to embed SEO best practices in new page launches, CMS migrations, and PPC landing pages.
Content Writer at AiiMS
November 1, 2017 - September 1, 2019
Produced high-volume SEO-optimized content for clients across healthcare, legal, finance, and professional services. Partnered with owners and subject-matter experts to develop authoritative, compliant content that improved domain trust and organic discoverability. Managed multiple content projects across 6+ accounts, meeting deadlines while upholding quality. Initiated early adoption of keyword mapping and on-page SEO practices within the team, increasing average organic CTR by 18%.

Education

Master of IT in Software Development at University of Technology Sydney
February 1, 2020 - February 1, 2022
Master of IT in Software Development at University of Technology Sydney
February 1, 2020 - February 1, 2022
Bachelor of Arts - Media and Communications at Macquarie University, Sydney, Australia
February 1, 2014 - February 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Transportation & Logistics, Financial Services, Healthcare