I am a seasoned advertising and marketing professional with decades of agency-side and client-side experience across B2B and B2C. I excel at distilling complex subject matter into clear, compelling value propositions and delivering integrated campaigns that reach the right audience with the right message. I thrive in fast-paced environments, bringing a data-informed, cross-channel approach to strategy, creative, and execution. I have built and led teams, created new business strategies, and driven measurable results—from launching seasonal product campaigns to growing membership programs and driving multi-million-dollar media budgets. I am passionate about turning insights into action and applying a media-agnostic mindset to optimize the mix of traditional and digital channels while ensuring cohesive brand storytelling across touchpoints. You are welcome to see my portfolio and reviews at _Website not available. Sign in: https://www.twine.net/signup_ This is my official business website.

Diane Boulanger

I am a seasoned advertising and marketing professional with decades of agency-side and client-side experience across B2B and B2C. I excel at distilling complex subject matter into clear, compelling value propositions and delivering integrated campaigns that reach the right audience with the right message. I thrive in fast-paced environments, bringing a data-informed, cross-channel approach to strategy, creative, and execution. I have built and led teams, created new business strategies, and driven measurable results—from launching seasonal product campaigns to growing membership programs and driving multi-million-dollar media budgets. I am passionate about turning insights into action and applying a media-agnostic mindset to optimize the mix of traditional and digital channels while ensuring cohesive brand storytelling across touchpoints. You are welcome to see my portfolio and reviews at _Website not available. Sign in: https://www.twine.net/signup_ This is my official business website.

Available to hire

I am a seasoned advertising and marketing professional with decades of agency-side and client-side experience across B2B and B2C. I excel at distilling complex subject matter into clear, compelling value propositions and delivering integrated campaigns that reach the right audience with the right message. I thrive in fast-paced environments, bringing a data-informed, cross-channel approach to strategy, creative, and execution.

I have built and led teams, created new business strategies, and driven measurable results—from launching seasonal product campaigns to growing membership programs and driving multi-million-dollar media budgets. I am passionate about turning insights into action and applying a media-agnostic mindset to optimize the mix of traditional and digital channels while ensuring cohesive brand storytelling across touchpoints.

You are welcome to see my portfolio and reviews at Website not available. Sign in: https://www.twine.net/signup
This is my official business website.

See more

Language

Greek, Modern
Intermediate
French
Intermediate
English
Fluent

Work Experience

Principal at Kickstarter Communications (formerly Boulanger Brand Communications)
September 1, 2008 - November 13, 2025
Founded and led Kickstarter Communications; developed brand positioning, marketing and media strategies; drove website messaging, information architecture, functionality, design and implementation; served as top-tier Wix partner.
Director, Marketing Strategy at AAA Southern New England
February 1, 2014 - February 1, 2014
Developed unified marketing strategy across product lines (financial services, insurance, travel, membership, automotive services); managed $2.3M media budget; directed a 15-person internal agency; oversaw campaigns, creative, PR and media.
President & Creative Director at Boulanger & Associates, Inc.
September 1, 2008 - September 1, 2008
Founded boutique integrated marketing communications agency; grew to $5M+ billings; led client strategy, creative development, media planning and buying; wrote copy for client materials.
Creative Director, Design and Interactive Group at Leo Burnett Technology Group
February 1, 2001 - February 1, 2001
Key member of the new business team; branded and launched campaigns for pre-IPO tech companies; managed 12 staff; advanced to Creative Director; oversaw design and interactive campaigns.
Senior Copywriter at Ciavarra Design
September 1, 1998 - September 1, 1998
Wrote copy for campaigns; contributed to re-launch of Digital Computer’s PC division; collaborated with design teams to deliver integrated campaigns.
Associate Editor, The Athenian at Atlantic Publishing, Ltd.
November 1, 1996 - November 1, 1996
Edited English-language monthly magazine; produced features and front-page content; coordinated freelance writers; managed production.
Group Leader, Inside Sales, Children’s Division at Stride Rite Corporation
September 1, 1995 - September 1, 1995
Wrote strategic business plan for in-house sales group; managed a team of six; achieved high fill rate on Nordstrom and Macy’s orders; trained staff and expanded department store business.
Contributing Reporter at The Brookline Citizen
May 1, 1992 - May 1, 1992
Wrote weekly feature articles; published on front page; conducted interviews and profiling of local notables.
Marketing Assistant at Kroin Incorporated
September 1, 1991 - September 1, 1991
Developed and implemented a dealer distribution program; contributed to roughly 60% of total sales.
Creative Director, Design and Interactive Group at Leo Burnett Technology Group, Boston, MA
February 1, 2001 - February 1, 2001
Branded and launched multi-media campaigns for high-technology clients; part of the new business team; managed a staff of designers and copywriters; led brand and interactive initiatives from concept to execution.
Senior Copywriter at Ciavarra Design, Boston, MA
September 1, 1998 - September 1, 1998
Part of the team that re-launched Digital Computer’s PC division; created compelling copy and marketing materials to drive product awareness and sales.
Associate Editor at Atlantic Publishing, Ltd., The Athenian, Athens, Greece
November 1, 1996 - November 1, 1996
Managed publication production, edited feature articles and columns, coordinated freelance inputs and overseen layout for an English-language monthly periodical.
Group Leader, Inside Sales, Children’s Division at The Stride Rite Corporation, Cambridge, MA
September 1, 1995 - September 1, 1995
Wrote strategic business plans for the in-house sales group; managed a team, hit multi-million-dollar sales targets and achieved high fill rates on major accounts.
Contributing Reporter at The Brookline Citizen, Brookline, MA
May 1, 1992 - May 1, 1992
Wrote weekly feature articles, published on the front page; conducted interviews and profiling of local notables.
Marketing Assistant at Kroin Incorporated, Cambridge, MA
September 1, 1991 - September 1, 1991
Developed and implemented a dealer distribution program; contributed to marketing efforts that supported significant sales channel growth.
Creative Director at One to One Interactive
June 1, 2001 - June 1, 2001
Strategically and creatively led the launch of Motorola iDEN (Nextel) online campaign; wrote creative strategies, supervised a small team, and ensured on-strategy and on-budget delivery.
Associate Editor, The Athenian at Atlantic Publishing, Ltd., Athens, Greece
November 1, 1996 - November 1, 1996
Responsible for production of an English-language monthly magazine; edited features, wrote articles and columns; oversaw layout and final proofreading.
Group Leader, Inside Sales, Children’s Division at Stride Rite Corporation, Cambridge, MA
September 1, 1995 - September 1, 1995
Wrote strategic business plans for the internal sales group; led a team of six; generated substantial weekly sales; achieved high fill rates with major department stores.

Education

Master of Arts in International Communications at Boston University Graduate Department of International Relations
January 11, 2030 - November 13, 2025
Bachelor of Science, Broadcasting and Film at Boston University College of Communications
January 11, 2030 - January 1, 1992
Bachelor of Science, Broadcasting and Film at Boston University College of Communications
January 11, 2030 - January 1, 1992
Coursework toward Master of Arts in International Communications at Boston University Graduate Department of International Relations
January 11, 2030 - November 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Financial Services, Education, Consumer Goods, Non-Profit Organization