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Hi, I'm Rocio Cerra Storti, a UX/UI Designer and Neuropsychologist based in Barcelona. I blend cognitive science with user-centered design to craft intuitive digital experiences, guiding projects from research through prototyping to usability testing. My work emphasizes turning complex needs into clear, accessible interfaces while delivering measurable engagement improvements. I love collaborating with multidisciplinary teams, running design-thinking workshops, and translating insights into practical solutions that boost satisfaction and performance for users and stakeholders alike.…Hi, I'm Rocio Cerra Storti, a UX/UI Designer and Neuropsychologist based in Barcelona. I blend cognitive science with user-centered design to craft intuitive digital experiences, guiding projects from research through prototyping to usability testing. My work emphasizes turning complex needs into clear, accessible interfaces while delivering measurable engagement improvements. I love collaborating with multidisciplinary teams, running design-thinking workshops, and translating insights into practical solutions that boost satisfaction and performance for users and stakeholders alike.

Rocio Cerra Storti

UX Designer, UI Designer, Product Designer, +3

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Hi, I'm Rocio Cerra Storti, a UX/UI Designer and Neuropsychologist based in Barcelona. I blend cognitive science with user-centered design to craft intuitive digital experiences, guiding projects from research through prototyping to usability testing. My work emphasizes turning complex needs into clear, accessible interfaces while delivering measurable engagement improvements. I love collaborating with multidisciplinary teams, running design-thinking workshops, and translating insights into practical solutions that boost satisfaction and performance for users and stakeholders alike.…Hi, I'm Rocio Cerra Storti, a UX/UI Designer and Neuropsychologist based in Barcelona. I blend cognitive science with user-centered design to craft intuitive digital experiences, guiding projects from research through prototyping to usability testing. My work emphasizes turning complex needs into clear, accessible interfaces while delivering measurable engagement improvements. I love collaborating with multidisciplinary teams, running design-thinking workshops, and translating insights into practical solutions that boost satisfaction and performance for users and stakeholders alike.

Available to hire

Hi, I’m Rocio Cerra Storti, a UX/UI Designer and Neuropsychologist based in Barcelona. I blend cognitive science with user-centered design to craft intuitive digital experiences, guiding projects from research through prototyping to usability testing. My work emphasizes turning complex needs into clear, accessible interfaces while delivering measurable engagement improvements.

I love collaborating with multidisciplinary teams, running design-thinking workshops, and translating insights into practical solutions that boost satisfaction and performance for users and stakeholders alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

HR Assistant at Amazon Logistics

April 2, 2023 - April 2, 2023

Reduced payroll errors by 80% for 300+ employees through process optimization and systematic quality checks. Analyzed engagement data and identified key pain points. Facilitated burnout sessions to promote stress management.

Freelance Psychologist & HR Consultant at Independent / Freelance

April 2, 2025 - April 2, 2025

Remote role executing recruitment processes for a company conducting user research on candidate experience. Designed and implemented onboarding programs for employees applying behavioral psychology. Analyzed engagement metrics and synthesized qualitative feedback to deliver actionable insights, improving employees' satisfaction scores by 30%.

Design Lead / UX Designer at Merken Catering

April 30, 2023 - April 30, 2023

Redesigned B2B catering booking platform applying cognitive psychology to reduce decision fatigue by 35%. Streamlined information architecture and simplified navigation flows, decreasing average task completion time by 45%.

Clinical Neuropsychology Intern at Neuro Kid Clinic

June 1, 2025 - July 31, 2025

Conducted user-centered assessments with 20+ pediatric users, identifying cognitive, emotional, and behavioral needs; designed personalized intervention programs using user-centered design principles; translated cognitive/behavioral insights into practical UX solutions; facilitated weekly social skills workshops.

HR Assistant at Amazon Logistics

May 1, 2022 - April 30, 2023

Analyzed engagement data to identify pain points in employee experience; optimized internal processes, reducing errors by 80%; implemented data-informed changes aligned with usability and efficiency principles; facilitated empathy-driven well-being sessions; supported large-scale systems and high-volume users for enterprise product design.

Freelance Psychologist & HR Consultant at Independent / Freelance

June 1, 2023 - April 30, 2025

Remote user research initiatives to improve candidate experience across recruitment processes; designed onboarding journeys, optimized flows and touchpoints; analyzed engagement metrics and qualitative feedback to generate actionable insights; synthesized complex data into clear recommendations for stakeholders.