I am a strategic UX product designer and award-winning creative director delivering exceptional user experiences that drive measurable business impact. Working seamlessly with developers, engineers and project managers as part of cross-functional product teams, my approach focuses on identifying the optimal balance between user needs and strategic business objectives.
I am skilled in user-centred design, research and facilitating workshops, and I design products that are intuitive, scalable and anchored in evidence, empathy and innovation. I have led design systems, conducted user research, and integrated AI tools into workflows to improve efficiency and outcomes.
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